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Facebook - Beyond Joining - Make it Work for You!
The document outlines strategies for effective Facebook marketing, highlighting the platform's significant user engagement and growth trends. Key principles for engaging audiences include providing value, knowing the target demographic, and maintaining relevance. It encourages businesses to utilize fan pages, groups, and advertisements while tracking performance through insights.
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Facebook - Beyond Joining - Make it Work for You!
- 1. Facebook Marketing Makingit Work Krista Neher Company: www.bootcampdigital.com Blog: www.themarketess.com Email: [email protected] Twitter: @kristaneher @bootcampdigital
- 2. About Me….. 5+Years at P&G in Marketing and Finance 2 Years at Internet Startup Now… Marketing Training and Consulting Digital Strategy Social Media Training Consulting Agency
- 3. Agenda Why Facebook?Principles for Engagement Marketing Techniques Fan Pages Groups Events Ads Apps
- 4. The #1Social Media network in the world
- 5. Facebook Growth 300million active users 50% login every day The fastest growing demographic: 35 years old and older
- 6. Facebook Engagement Averageuser has 130 friends on the site More than 8 billion minutes are spent on Facebook each day (worldwide) More than 45 million status updates each day More than 10 million users become fans of Pages each day
- 7. Facebook Applications Morethan 2 billion photos uploaded to the site each month More than 14 million videos uploaded each month More than 2 billion pieces of content each week More than 3 million events created each month More than 45 million active user groups exist on the site
- 8. Rules of Engagement
- 9. 1. Don’t bea dirty spammer
- 10. 2. Real worldnetworking principles still apply
- 11. 3. Give peoplesomething of value
- 12. 4. Know your target audience
- 13. 5. Focus on business value not activity
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- 15. When is thelast time you visited a fan page?
- 16. Build a content plan covering who, what and when.
- 17. Include photos and videos .
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- 19. Be a resource for questions.
- 20. Provide uniquevalue to your fans.
- 21. Run a contest to engage and reward your fans.
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- 23. Integrate with offline campaigns.
- 24. Use insights to track, monitor and improve.
- 25. Remember to keep your participation relevant to the subject and audience.
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- 27. Create a group about something people are passionate about.
- 28. Participate in groups related to your product or industry.
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- 35. Questions? Special Offer20% off any training course with coupon code “secret” Twitter Facebook Social Media 101 Social Media Marketing Building a personal Brand www.bootcampdigital.com/training