Facebook custom audience advertising
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The document discusses digital marketing innovations as of June 2013, highlighting new online behaviors and tools that can enhance user engagement and monetization. It emphasizes the utility of Facebook Custom Audiences for creating targeted ads that resemble existing customer profiles, alongside various advertisement types. Additionally, the need for outreach in conjunction with inbound marketing strategies is noted.
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Facebook custom audience advertising
- 1. Marketing Digital Innovation What’s new in June 2013?
- 2. The digital future • 5 years ago we weren’t a world of sharers. But now… • New behaviours are worth watching online – can you see millions doing it? • Does the product evolve to deepen engagement over time? • Will users create sustainability by telling their friends? • If it works at scale – will it monetise and how will it do this? Does this tool have use for my business? Can I adapt it for my audience? Josh Elman https://medium.com/i-m-h-o/a5890c2c2cc0
- 3. New tools we’re monitoring • Outbrain.com • Native Advertising • Otago Daily Times • Fairfax Media • Stuff.co.nz • Economist • Guardian • Forbes • The Atlantic • IFTTT • Facebook custom audiences
- 4. Extending reach on social media • Inbound doe not work alone • Outreach / broadcast is needed to boost • BUT not using a traditional ad Facebook Custom Audiences Wouldn’t it be nice to create a new Target audience who are like your Existing customers? A Cloned Client List
- 5. Upload your data & set matching criteria
- 6. Upload a list from your offline audiences We used: • Past customers • Unsubscribed newsletter readers • Current newsletter subscribers
- 7. A better solution Build a Facebook audience who resembles your existing customer base • Audience – age, sex, country / state / city • Precise interests • Facebook broad categories Connections • Target users who are connected to (page / app / event name) • Who are not already connected to… • Target users whose friends are connected to
- 8. Choose your audience characteristics
- 9. Different ways to show your advert Advert types • Ad • Sponsored story • Video • Sponsored search results • Mobile only Placements • Website page • Facebook page using a page post • Facebook app • Facebook event
- 10. Campaign results