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Facebook for Business Seminar - 12 Secrets to Market Your Business Better
The document outlines strategies for effective Facebook marketing, emphasizing the importance of understanding social media's role in customer engagement. Key points include the customer journey, effective content sharing practices, and leveraging Facebook's targeting capabilities for advertising. It provides 12 best practices to enhance marketing success on the platform.
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Facebook for Business Seminar - 12 Secrets to Market Your Business Better
- 1. Facebook for Business 12Secrets to Market Your Business Better
- 2. Facebook Marketing Success 1- Our Approach 2 - Why Social Media Matters 3 - The Customer & Prospect Journey = Strategy! 4 - Discover How Facebook Really Works 5 - 12 Best Practices - 12 Secrets! 6 - Q&A
- 3. 1 - OurApproach
- 4. The Case ofthe Frustrated Business Owner
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- 12. 1 - Congratulations,you’re a Content Company! 2 - Lynda.com can teach “how to’s” 3 - Avoid YouTube 4 - Learn from SocialMediaExaminer.com 5 - Keep current with Mashable.com 1 - Our Approach Your Takeaways
- 13. 2 - WhySocial Media Matters
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- 21. 1 - It’swhere the eyeballs are 2 - Direct dialogue with customers & prospects 3 - Social connections influence others! 4 - Accelerates WOM 5 - The conversation is happening with or without you 6 - How can you stay TOM if nobody sees you? 2 - Why Social Media Matters Your Takeaways
- 22. 3 - TheProspect & Customer Journey
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- 28. 1 - Yourprospects are on a journey towards purchase. 2 - Today, more of the sales cycle happens without you. 3 - You must think like the customer(s!) 4 - Different customers have different needs/pain points. 5 - Focus on overall business goals; then plan your marketing. 3 - The Prospect & Customer Journey Your Takeaways
- 29. 4 - HowFacebook Really Works
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- 34. SUCCESS = AUDIENCEX ENGAGEMENT
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- 37. 5 - 12Best Practices
- 38. Share with the80/20 Rule
- 39. Use an EditorialCalendar & Well
- 40. Use an EditorialCalendar & Well
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- 43. Share with optimalfrequency
- 44. Share at optimaltimes
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- 46. Vary & useoptimal content types
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- 53. Advertise for NewLikes
- 54. SUCCESS = AUDIENCEX ENGAGEMENT
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- 57. Facebook Advertising • UnprecedentedTargeting • Low Cost; High Impact • Custom Audiences - Email • Lookalike Audiences
- 58. Learn from yourInsights
- 66. Summary 1 - Sharewith the 80/20 Rule 2 - Use an Editorial Calendar and Content Well 3 - Leverage your Page news feed 4 - Share with optimal frequency 5 - Share at optimal times 6 - Share “right sized” content
- 67. Summary 7 - Varyand use optimal content types 8 - Share, not tell 9 - Monitor and respond. 10 - Advertise for new Likes 11 - Promote posts 12 - Use & learn from Facebook Insights