Facebook for Networking and Professional Service
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This document discusses using Facebook for professional networking and services. It begins by asking attendees about their Facebook use and professional use. It then outlines how Facebook can be used for networking, sharing resources, promoting skills, learning about other libraries, and discussing ideas in the field. It discusses caveats like mixing personal and professional accounts and privacy settings. Examples are given of professional associations using Facebook pages successfully, including a division of the Special Libraries Association that saw a 250% increase in engagement after creating a Facebook page. The document encourages sharing useful information, promoting events, and showcasing members on such pages. Maintaining and varying Facebook content is discussed.
Facebook for Networking and Professional Service
- 1. Using Facebook for Professional Networking and Professional Service Elaine M. Lasda Bergman Presentation for Professional Activities Committee December 11, 2012
- 2. “Taking Your Temperature” 1 How many of you have a Facebook account? 2 How often do you use it? 3 Do you use it for professional purposes? 4 Do you use it to reach out and connect with students and faculty?
- 3. What we’re going to cover • Networking and service – why? • Professional Uses for personal FB pages • Caveats • FB Organizational Pages for Professional Associations • Caveats
- 4. Why do we join Professional Associations?
- 5. What benefit is there to sharing info on FB with other librarians?
- 7. Promote Your Skill Set
- 8. What’s going on at other Libraries?
- 9. Find Speakers for Programming
- 10. Discuss the “big ideas” in our field
- 11. Stuff to Talk About IRL
- 12. Be Acknowledged By Peers
- 13. Caveats • Mixing personal and professional can be tricky • Understand FB privacy settings and use them • Consider separate accounts if you’re squirrelly
- 14. A Quick Primer on Privacy
- 15. All the Privacy Options!
- 16. Custom Visibility May wish to have this unchecked (can set to approve if others tag you and have this checked)
- 17. Blocking People and Apps
- 18. Help With Privacy Settings
- 19. Many use FB to move professional friendships into the personal realm.
- 20. Facebook for Professional Service Organizations
- 21. SLA DSOC Communication Committee Survey of Members: • 66% in EasternTime Zone • 55.3% unaware of FB page • 60.7% check FB at least once a week (39.4% each day) • Also looked at Twitter, LinkedIn, Web Page Survey created and executed by Brandy King, Owner of KnowledgeLinking in Boston, MA. (DSOC Chair, 2012).
- 22. SLA DSOC Communication Committee Created Communications Plan • Outlined Priorities – (main target is existing members) • Strategies for each social network based on survey responses
- 23. Facebook Section • Purpose: To promote blog entries and other SLA- and division-related news, events and resources by appearing in the social media stream of our members. • Writing style: Informal • Length: 1-2 sentences and a link, photo, video or question • Update Schedule: 2x/week between 6pm and 10pm EST • Person responsible for upkeep: Facebook coordinator (in 2012, Chair is responsible) • Communications Committee support: Suggesting non-blog content to link to, suggesting pages to follow, inviting other DSOC and SLA members to follow the page, commenting on and sharing posted content when possible.
- 24. Results for Facebook Oct 2011: Total Likes 88, Engaged Users 10, Total Impressions 223 Oct 2012: Total Likes 112, Engaged Users 23, Total Impressions 695 250% 200% Likes 150% Engaged 100% Users Total 50% Impressions 0% % increase • Social Media Referrals to DSOC website: 53% from FB
- 25. What is Posted on DSOC FB?
- 26. Drive Traffic To Blog
- 27. Useful Info from Other Groups
- 29. Resources
- 31. Showcase Members
- 32. Also: Invitations for Events
- 33. Caveats • Constant maintenance • Turnover of leadership • Variety • Set goals
- 34. Is It Worth The Trouble?
- 35. Questions?