Facebook - How closely did you read the Terms Of Use?
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Facebook collects extensive personal data on its users through their activities and interactions on the platform. This "digital dossier" is used to target personalized ads and content to users. While Facebook aims to create an open environment for sharing, some argue this level of data collection and use impacts individual privacy and autonomy. There is an ongoing debate around balancing user rights, platform policies, and responsibilities in the online space.
Facebook - How closely did you read the Terms Of Use?
- 1. HOW CLOSELY DID YOU READ THE TERMS OF USE?
- 2. FACEBOOK PRIVACY HOW THEY COLLECT AND USE YOUR INFORMATION DATA USE POLICY The environment Facebook creates is one of „good- decision making‟, though this fact is usually absent to the knowledge of its users; this social networking platform provides a significant amount of privacy protection to promote the sharing of personal information and encourage interaction. SHARING INFORMATION All interactional information is collected from you, your friends, business colleges, fellow students and all others associates. Any interactions (pictures/tags, page visits, actions and reactions) that are shared on Facebook is accumulated and assembled into a „digital dossier‟ of the personal you. OTHER STUFF YOU NEED TO KNOW From when you look at another person‟s timeline or the games you play, when you send & receive messages to the devices you use for these actions, this valuable digital dossier of your personal information is shared through Facebook with their advertising partners, customers and other third parties.
- 3. WE ALL HAVE A RIGHT TO PRIVACY, NO ONE SHOULD FIND OUT LIKE THIS! • Quoted as being “a way to help Facebook • Privacy is important, yet the sense of measure its effectiveness”, the creation of „being watched‟ is more prevalent your „digital dossier‟ is to better determine today than ever before (Introna, 1997: which opportunities, advertisements and notifications Facebook should offer you, pg 260); the collection of these citizens refining and „in control‟ of your and customers data from these cyberspace experience, from which friends corporations with their legitimate show up on your „newsfeed‟ to photo tag „effectiveness‟ motives raises questions suggestions. on the actual services to these individuals or the basis of another • Are you aware that once your GPS effective form of social control. location is known that under Facebooks „Terms of Use‟, they are allowed to keep your last GPS co-ordinates to send you • Individual privacy, a primordial notion of relevant local notifications? Ever wonder personal space, where one is free from how all those companies have your email the gaze and judgement of others. address?
- 4. KEY PRIVACY FEATURES KEY PRIVACY ISSUES Facebook has the right to collect and • In its role, privacy creates the means to individual gather a digital dossier of you and autonomy; in becoming an object of observation one is your friends/acquaintances, your every action is recorded and kept to forced to act in a manner that he or she may not have better analyse what to show and chosen in a situation of privacy. offer you. • Different patterns of behaviour (or roles) define different Daily routines are now subject to a relationships and make them what they are, it is our myriad of forms of checking, ability to control who has access to us and who knows watching, recording and analysing, so what about us, that allows us to sustain a variety of much so that we often take for relationships with others (Rachels, 1975). granted the fact that we leave trails and traces wherever we are and • What is there to share when everyone knows everything, whatever we do (Staples, 2000), as how will differentiated relationships exist? Privacy everyday convenience now depends creates the moral capital (the personal information) and on some form of surveillance. the possibility to participate (share the information) in a Under ‘this watchful eye’ we relationship, without privacy intimate relationships participate in and actively (though would become impossible to maintain. not always consciously) trigger data collection from our phone calls to • Privacy entrusts individuals with the moral decision to surfing the ‘net’; a discriminative decide for himself, without privacy there would be no power of contemporary corporation self; a person would not be creator and originator, but surveillance of an individual’s merely a copier or enactor; in a transparent world the valuable personal data (Lyons, 2002). self is no more than the inscribing of the ‘outer’ onto the ‘inner’ (Foucault, 1980; pg 93).
- 6. RIGHTS & RESPONSIBILITIES THE TERMS OF SERVICES THAT GOVERNS THE RELATIONSHIPS BETWEEN USERS AND OTHERS. STATEMENT OF RIGHTS AND RESPONSIBILITES • Your rights, your content and your understanding of what you can do in such an environment, depend on your understanding of documents like the Statement of Rights and Responsibilities. • To exercise one's right to free speech has never been greater than they are today, ''open media'„ does mean that anything published on these platforms is liable to the same laws as any other publisher must observe, including defamation and restrictions set by the courts. • Everybody is liable to contempt of court and defamation action, and should satisfy themselves they are not transgressing the law before posting anything. INDIVIDUAL RESPONSIBILITIES • If social networks have responsibilities then so do you, for instance, to check that you still agree to the terms of use as they evolve (they are evaluated every two years). • Freedom of expression is glorious and precious, and it does not confer a right to conduct trial by open media, to deface property or to be viciously offensive (Sydney Morning Herald, 2012).
- 7. KEY RELATED ISSUES • Individual users may 'own' the information and content they post to social networking sites, but once posted, that ownership may become meaningless; it is up to Facebooks individual users to be responsible for deciding what they upload for sharing and any relational interacting that they may partake in (Scott & Ballis, 2011). RIGHTS & RESPONSIBILITES • Facebooks „Statement of Rights and Responsibilities‟ informs users that when you publish content or information KEY FEATURES using the "everyone" setting, it means that the user allows everyone (including people outside of Facebook – “We recognize the public concern that this such as; search engines, websites, advertising agencies) page has caused. Facebook doesn‟t share and allows your information to be imported, exported, these views, but while incredibly distasteful, distributed and redistributed by anyone, without any the page doesn‟t currently violate our terms. privacy limitations in place). We don‟t remove this type of content from the site unless it violates our Statement of • Information technology may give us the power to store, Rights and Responsibilities, but out of search and use data. However, we must understand this respect for local laws, we may restrict access also means that others can store, search and use the data to content that violates local laws” (Facebook that we provide; we should instead understand the costs Spokesperson from: J-Wire, 2012). and benefits of online interaction and live in the knowledge that for better or worse data is extremely easily "We've all got a social responsibility and transferable and spreadable in today‟s society. Facebook is part of our community, and I would've thought it would only have been A right to delete? More like a responsibility to not say reasonable“ (Chief Commissioner, Victoria something stupid (Lesh, 2012). Police, Mr. Ken Lay from: The Project, 2012).
- 8. FACEBOOK’S PRINCIPLES RELATED KEY ISSUES AND POLICIES “We want Facebook to be a place where people can openly discuss issues and express their views, while respecting the rights and feelings of others. We • Freedom to Share and Connect recognize that this sometimes means people will • Ownership and Control of Information share ideas and opinions that brush up against a line of acceptability for many people. We take this issue • Free Flow of Information very seriously and we have a team of people • Fundamental Equality that make sure content on Facebook does not violate • Social Value our policies” (J-Wire, 2012). • Open Platforms and Standards • Fundamental Service Yet Facebook publically exposes a social sub-culture • Common Welfare of “grievers”, individuals who use Facebook through anonymous accounts for the explicit purpose of • Transparent Process destroying people‟s online experience. The grievers • One World demonstrate an attitude of disdain for the ability of law enforcement and Facebook to provide any meaningful sanctions (The Online Hate Prevention Institute, 2012).
- 9. PRINCIPLES & POLICIES FACEBOOKS COMMUNITY STANDARDS RELATED ISSUES Because of the diversity of this global community, Facebook will remove content when and if it's possible that something, somewhere, they perceive a genuine risk of physical sometime could be disagreeable or disturbing to harm, or a direct threat to public safety, they you without meeting the criteria for being removed prohibit promoting, planning or celebrating of or blocked; hence the abundance of personal any actions that have or could, result in privacy choices, the more intimate your financial harm to others. cyberspace experience is the more „true to you‟ your digital dossier is amassed by Facebook. While Facebook encourages you to challenge ideas, institutions, events, and practices, it is a Have you noticed Facebooks new biometric serious violation to attack any person or tools that recognize photos that appear on its persons based on their race, ethnicity, national service? Or heard the rumors of Facebook origin, religion, sex, gender, sexual orientation, updating its „reporting‟ options and research into disability or medical condition. the „want‟ buttons? The culture of Facebook is one that creates As these tools become more accurate it is accountability and builds trust and safety for increasingly possible for Facebook to identify everyone. Claiming to be another person, individuals even without your friends obligingly creating multiple accounts, or falsely dobbing you in; increasing the interest of a range representing an organization undermines of businesses and public sector agencies in your community and violates Facebooks terms. valuable personal information, one US developer aims to integrate Facebook photos with images from CCTV cameras in shopping centre's or check-in counters (Arnold, B, 2012).
- 10. PRICIPLES & POLICIES The letter of the law for Platform POLICIES KEY FEATURES • I. Features and Functionality • II. Storing and Using Data You Receive From Us The spirit of the law for Platform • III. Content PRINCIPLES – A. General – B. Content Rights Create a great user experience – C. Third Party Content Build social and engaging • IV. Application Integration Points applications • V. Enforcement Give users choice and control Help users share expressive and relevant content Under a single set of principles, rights and responsibilities, every person whether individual, advertiser, developer, organisation or other entity, should have representation and access to distribution Be trustworthy and information within the Facebook Service. Respect privacy “Our main goal at Facebook is to help make the world more Don't mislead, confuse, defraud, open and transparent, people should have the freedom to or surprise users build trust and reputation through their identity and Don't spam - encourage authentic connections” (Zuckerberg, 2009). communications
- 11. FACEBOOK “SOCIAL MEDIA HAS ITS POSITIVES BUT IT ALSO HAS ITS NEGATIVES, AND I THINK THERE IS A LOT OF WORK TO DO TO TRY AND UNDERSTAND HOW WE CAN ENSURE THAT SOCIAL MEDIA DOESN'T IMPACT ON INDIVIDUALS AND IT'S NOT USED INAPPROPRIATELY”, VICTORIAN PREMIER TED BAILLIEU (Lillebuen & Jenkins, 2012). • The level of control within the Facebook Privacy • Once you hand it over, its theirs to use, so Settings is fairly detailed, granted none of these take the responsible steps to learn how privacy settings will prevent the potential the system works and adjust the settings to sharing of your personal information to third- a comfortable level. party sites (Ripley, C, 2012). • Under section 474.17 of the • “If you don‟t have a Facebook profile, you don‟t have an „online identity‟” (Facebook Co- Commonwealth Crimes Act, it is an offence Founder Chris Hughes from: Cassidy, 2006); to use "a carriage service to menace, where a front-end (point of contact) and back- harass or cause offence", punishable by end (behind the scenes) politics of information three years in jail, with increasing pressure operates through the construction of a this law may be brought more into effect, technology that masquerades as a space for think responsibly before you post (Quinn, identity expression, whilst obscuring an 2012). apparatus of control (based on target • Facebook provides the platform for marketing, appropriation of information and „freedom of speech‟ for its users, for the database construction (Rogers, 2004: pg 167). price of personal information (be it the • Facebook harvests information from people‟s good, the bad or the ugly), a worldwide activities on the website, whatever their digital dossier database of individual individual privacy settings and makes it personalities, interests, knowledge and available to advertisers, etc (Lewis, 2011). personal materials.
- 12. NETWORKED PUBLICS HAVE 4 PROPERTIES Persistence: digital objects are infinitely transferable and storable Searchability: digital objects are easily found Replicability: digital objects are infinitely and perfectly reproducible Invisible audiences: digital objects are seen by an unknowably large audience (BOYD, D, 2010)
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- 14. Pictorial References Slide 1; Slide 6; http://www.telegraph.co.uk/technology/face http://www.pcworld.com/article/254215/fac book/9442899/Facebook-adds-save-for- ebook_invites_more_comment_on_policy_c later.html hanges.html Slide 2; Slide 7; http://blog.thehigheredcio.com/2011/10/04 http://digitalchecking.blogspot.com.au/2012 /facebook-privacy-policy/ /03/facebook-announce-new-changes-to- Slide 3; http://www.digitaltrends.com/how- their.html to/how-to-set-facebook-privacy-settings/ Slide 8; Slide 4; http://socialmedia101.artizondigital.com/20 Morris, DP, Bloomberg, Getty Images, taken from; 12/06/where-find-facebooks-answers-your- http://www.cnbc.com/id/47835031/SCHUFA privacy-policy-questions/ _Germany_s_Largest_Credit_Agency_to_Min Slide 9; http://www.norebbo.com/wp- e_Facebook_Twitter_for_Consumer_Risk_Inf content/uploads/2010/06/map_facebook.jpg ormation Slide 10; Slide 5; http://blogonsite.com/facebook-terms- http://techcrunch.com/2009/10/28/live- of-service-highlights.html storming-the-beaches-of-facebooks- developer-roadmap-event/ Slide 11; http://selfnettues2.blogspot.com.au/