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Facebook marketing
Facebook has over 200 million active users who spend over 4 billion minutes on the site daily. While originally dominated by the US college demographic, Facebook's fastest growing demographics are now those aged 35-54 and 55+, who are growing at rates over 190%. Over 70% of Facebook users are now located outside the US, and the site has been translated into over 70 languages. The average Facebook user has 120 friends and spends time sharing content like photos, videos, links and comments. Marketers can leverage Facebook's large audience and targeting options by creating brand pages, running ads, developing apps, and integrating with websites using Facebook Connect.
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Facebook marketing
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- 2. Why Should YouCare?Facebook is the leading online social network
- 3. The site claimsmore than 200 million active users (worldwide)
- 4. That’s an audiencetwice the size of the Superbowl
- 5. More than 50%,or 100 million users, log on at least once a day
- 6. More than 4billion minutes are spent on Facebook each dayCopyright @2011 Mobiz Infotech Pvt Ltd.
- 7. Who Are AllThese People?There are more females (55.7%) than males (42.2%)
- 8. 2.2% are ofunknown gender(?)
- 9. The fastest growingdemographic is the 35-54 year old demo
- 10. Experiencing a 276.4%growth rate over the past 6 months
- 11. The 55+ demois not far behind with a 194.3% growth rate
- 12. The 25-34 yearpopulation is doubling every 6 months(source: Istrategy Labs 2009 Facebook Demographics and Statistics Report)Copyright @2011 Mobiz Infotech Pvt Ltd.
- 13. Where Are TheyComing From?About 70% of Facebook users are outside the United States
- 14. Facebook has beentranslated into 70+ languages
- 15. In U.S., thelargest demographic concentration remains the college crowd of 18-24 year olds (40.8%) which is down from (53.8%) six months ago
- 16. Miami is thefastest growing metropolitan area (88.5%) and Atlanta (6.4%) is the slowest
- 17. There are morethan 30 million active users currently accessing Facebook via their mobile devicesCopyright @2011 Mobiz Infotech Pvt Ltd.
- 18. What Are TheyDoing?Average user has 120 friends on the site
- 19. More than 30million users are updating their statuses at least once each day
- 20. More than 6million users become fans of Pages each day
- 21. More than 850million photos are uploaded each month
- 22. More than 10million videos are uploaded each month
- 23. More than 1billion pieces of content are being shared each week (web links, news stories, blog posts, notes, photos, etc.)
- 24. More than 2.5million events are created each month
- 25. More than 30million active user groups have been created since the site launched(source: Facebook stats)Copyright @2011 Mobiz Infotech Pvt Ltd.
- 26. Facebook StrategiesCopyright @2011Mobiz Infotech Pvt Ltd.
- 27. 5 Steps toBuilding Your Facebook PresenceStep 1: Expanding your network of friends Step 2: Joining and participating in related GroupsStep 3: Monitoring your brand reputation within Facebook Step 4: Creating and taking ownership over your company’s official Public Profile Step 5: Managing an ad campaign to reach your desired audience Copyright @2011 Mobiz Infotech Pvt Ltd.
- 28. Step 1: TheArt of Influencing FriendsFacebook is all about making connections with old and new contacts
- 29. Facebook allows youto search for friends by:
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- 34. Import email contactsand blast your friends
- 35. Be bold, beassertive, chances are they’d love to connect
- 36. Friendship is atwo-way street - show your friend’s you care
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- 39. Challenge them toactivities you think they’d enjoyCopyright @2011 Mobiz Infotech Pvt Ltd.
- 40. Step 2: Cateringto Special Interests via Facebook GroupsGroups have become a hugely popular feature within Facebook with more than 30-million created
- 41. Groups span thegamete of topics, including:
- 42. Camp Delaware Alumni- 567 members
- 43. Reasons to Datea Mortician - 874 members
- 44. Bald Men RHot!!! - 1017 members
- 45. Any Facebook membercan start a group
- 46. Groups can berestricted (approval required by admin), or open to all
- 47. They can alsobe secret, undetectable by search engines
- 48. Admins can blastemails to its membersCopyright @2011 Mobiz Infotech Pvt Ltd.
- 49. Step 3: ManagingYour Online ReputationGroups and Profile Pages can also serve to damage a brand
- 50. Bad news alwaystravels faster than good
- 51. Companies need toknow if/who is hijacking their brandsSpotlight: Bank of America has received even more bad news - more than half of the 568 Facebook Groups about BOA are damaging, started by dissatisfied customers or disgruntled employees.Copyright @2011 Mobiz Infotech Pvt Ltd.
- 52. Step 4: CreatingYour Company ProfileFacebook Public Profiles are for companies big and small, celebrities, musicians, DVD/book producers, service providers and non-profits
- 53. There is nocharge to create a Public Profile and it is relatively easy to set-up
- 54. Facebook members canbecome Fans of a Public Profile page
- 55. Automatic opt-in memberfrom which to market to
- 56. Their interactions generatenews stories
- 57. Fans serve asbrand evangelists
- 58. Challenge is providinga compelling reason for people to become fans and remain engagedCopyright @2011 Mobiz Infotech Pvt Ltd.
- 59. Public Profiles: BestPracticesRome wasn’t built in a day relationships take time
- 60. take an initialstep, evaluate, learn and scale it upFacebook is leading the marketing shift from monologue to dialogueMake sure to listen and respond
- 61. Encourage fan participationIncentivizeFansProvide Fans with relevant benefits
- 62. Contests and giveawaysstill ruleGlobal Brands Have Global FansNeed to think globally and act locally
- 63. Post content withglobal appeal
- 64. Reach local viatargeted updatesIf you Promote it, They’ll ComeAds drive usersCopyright @2011 Mobiz Infotech Pvt Ltd.
- 65. Public Profile: BudLightBikiniBabes and Chance to Win a CruiseTIP: Public Profiles that show people in their photos attract more Fans that Profiles with logos, offices, or product images.Copyright @2011 Mobiz Infotech Pvt Ltd.
- 66. Public Profile: BarackObamaThe Most Popular Man on Facebook Copyright @2011 Mobiz Infotech Pvt Ltd.
- 67. Step 5: Facebook as an Ad PlatformFacebook offers a self-serve ad system, similar to Google
- 68. Purchased on aCPC or CPM closed-bidding system
- 69. Ad creation, managementand payment is done within Facebook
- 70. They allow fora high degree of targeting
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- 75. Interests (based onuser’s personal profile data)
- 76. Social Ads leveragenews feed stories to amplify the impact
- 77. Engagement Ads bringsocial actions directly into the ad unit
- 78. Become a Fanof a Page
- 79. RSVP to anEventCopyright @2011 Mobiz Infotech Pvt Ltd.
- 80. Targeted Ad: SkinnyGuy Workout PlanNow That’s Targeting AbilityCopyright @2011 Mobiz Infotech Pvt Ltd.
- 81. Social Ad: BlockbusterYourFace Could End Up in this AdA Social Ad is a Facebook Ad with a story about the user’s friends’ interactions with a Facebook Page or Application as the headline
- 82. Social Ads includethe branded image and copy from the advertiser alongside the Social Action
- 83. Social Actionsmake the ad more personally engaging and relevant for the user viewing itCopyright @2011 Mobiz Infotech Pvt Ltd.
- 84. Social Ad: VirginAmericaFans Become Brand EvangelistsCopyright @2011 Mobiz Infotech Pvt Ltd.
- 85. Engagement Ad: Powered by DellIncreasing Conversions from Within Engagement ads allow users to engage with ads in the same way they interact with other content on Facebook, without leaving their home page on Facebook
- 86. When a usertakes an action within an Engagement ad, it sparks organic sharingCopyright @2011 Mobiz Infotech Pvt Ltd.
- 87. Facebook ToolsCopyright @2011Mobiz Infotech Pvt Ltd.
- 88. Roll Your OwnAdsEnter your click-thru pageCreate your adSelect your audienceAdd your bidCopyright @2011 Mobiz Infotech Pvt Ltd.
- 89. Create Ads theFacebook WayCopyright @2011 Mobiz Infotech Pvt Ltd.
- 90. Ad Targeting MadeEasy Copyright @2011 Mobiz Infotech Pvt Ltd.
- 91. Place Your BidCopyright@2011 Mobiz Infotech Pvt Ltd.
- 92. Facebook Ad ManagerCopyright@2011 Mobiz Infotech Pvt Ltd.
- 93. Measuring Ad SuccessFacebookprovides basic ad metrics via its Ad Manager
- 94. Facebook Insights offersdeeper insights into social ad performance, including:
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- 96. Viral impact (howmany fan additions)
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- 98. Engagement (number ofvideo plays, wall posts, etc.) Copyright @2011 Mobiz Infotech Pvt Ltd.
- 99. Measuring Conversational BuzzLexiconis a tool to measure conversation frequency within Facebook
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- 101. Enter up tofive terms for a comparison graph
- 102. Lexicon shows thenumber of users that posted each term per day on a profile, event or group Wall
- 103. Does not countrepeated terms by the same user on the same day
- 104. A new versionavailable soon will offer advanced features
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- 108. Additional related metrics(associations, pulse, etc.)Copyright @2011 Mobiz Infotech Pvt Ltd.
- 109. Lexicon: Cool Chartsand GraphsCopyright @2011 Mobiz Infotech Pvt Ltd.
- 110. Facebook PlatformCopyright @2011Mobiz Infotech Pvt Ltd.
- 111. Branded Applications Facebookopened up its platform to developers in April 2007
- 112. Presently, there are52,000 applications available in the Facebook Application Directory
- 113. Facebook has signedup more than 950,000 developers from more than 180 countries
- 114. Every month, morethan 70% of Facebook users engage with Facebook apps
- 115. More than 100applications have more than one million monthly active usersCopyright @2011 Mobiz Infotech Pvt Ltd.
- 116. Branded App: FootNetworkMake a Cupcake and Send to a FriendFun, engaging activity.
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- 119. Integrates unique content.Copyright@2011 Mobiz Infotech Pvt Ltd.
- 120. Branded App: VisaThe Visa Business NetworkFree $100 ad credit.
- 121. More than 50Kinstalls.
- 122. Resources and advicefor small business owners.
- 123. Ability to networkwith others in the community.Copyright @2011 Mobiz Infotech Pvt Ltd.
- 124. Facebook Connect Providesweb site owners with a single sign-on process
- 125. Extends many ofthe same Facebook features that people have come to rely on to partner web sites
- 126. Seamlessly publishes memberssocial actions to their Facebook news feeds, fueling the viral channels
- 127. Keeps your users'personal and friend data in sync with Facebook
- 128. More than 10,000websites have implemented Facebook Connect since its general availability in Dec. 2008Copyright @2011 Mobiz Infotech Pvt Ltd.
- 129. Ben & Jerry’sServes Up Tasty ConnectCopyright @2011 Mobiz Infotech Pvt Ltd.
- 130. Last WordsCopyright @2011Mobiz Infotech Pvt Ltd.
- 131. FACEBOOK MARKETING GUIDELINESBeHonest - always practice transparency. If you are representing a client, make sure to clearly identify state your association
- 132. Be Passionate -enthusiasm spreads. You’ve got to drink the coolaide if you want others to follow
- 133. Be Patient -Building an online reputation is a process. Blogs, Twitter, Facebook, LinkedIn all take time and dedicated efforts to build a fan base.
- 134. Everyone Loves FreeStuff - This is especially true on Facebook, but can be generally applied across all web marketing channels
- 135. Measure Your Success- Marketers are increasingly under pressure to show ROI. The three M’s of social media marketing are Monitor, Mine and Metrics.Copyright @2011 Mobiz Infotech Pvt Ltd.
- 136. Facebook Closing NotesFacebookoffers marketers a ready-made environment with 200-million members
- 137. The social networkprovides tools for anyone to create a Facebook presence
- 138. Public Profile pagesare the best place to start, as they allow a company, celebrity or organization build a network of fans
- 139. When a userbecomes a fan of your Public Profile, you have an interested, opt-in consumer
- 140. Facebook ads areamong the best ways to drive fan engagementvaluabPromoteCopyright @2011 Mobiz Infotech Pvt Ltd.
- 141. Mobiz Infotech PvtLtd.In Association with FaceBook.Copyright @2011 Mobiz Infotech Pvt Ltd.