Uploaded byAndrea Vahl
Facebook News Feed Changes Explained
The document discusses changes to Facebook's news feed that affect marketing strategies, emphasizing the need to adapt to reduced organic reach by focusing on video content and targeted ads. It provides strategies for measuring success through actionable metrics rather than vanity metrics. The author, Andrea Vahl, also promotes her Facebook advertising course, highlighting its benefits for marketers seeking to improve engagement and lead generation.
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Facebook News Feed Changes Explained
- 1. Facebook News FeedChanges: Explained! Find out how you should Pivot your Facebook Marketing Strategy with Andrea Vahl @andreavahl
- 2. Here’s What You’llLearn. . . • How to find out exactly how your Page is being impacted • What you should do about organic reach • The newest tactics being used on Facebook to get in front of your audience • How you can still maximize your Facebook Marketing to get new leads every day
- 3. ABOUT ME Co-author ofFacebook Marketing All-in-One for Dummies Community Manager for Social Media Examiner for 2 years Lead Instructor at FBInfluence Cofounder of Social Media Manager School Grandma Mary @GrandmaMaryShow Andrea Vahl @AndreaVahl
- 5. Facebook is givingmore and more preference to personal profiles in the News Feed. http://newsroom.fb.com/news/2016/06/building-a-better-news-feed-for-you/
- 6. Facebook Organic Reach Organic Reach is NOTdead but it’s more difficult.
- 7. Use Facebook Benchmarking to watchfor changes
- 8. Compare to longer term YTDAverage Reach: 1,245 Previous period: 440
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- 10. Google Analytics –Longer Term 111% increase in traffic from Facebook
- 11. Facebook is STILLmy Best Platform
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- 13. It’s time toget smarter about your Facebook Strategy
- 14. Reach is avanity metric. Focus on metrics that indicate ACTION.
- 15. My Key PerformanceIndicators 1. Clicks to my website 2. Optins to my email list 3. Sales Yes, better reach leads to these but at the end of the day, these are the stats I watch
- 16. Business Objective SocialMedia Metrics to Measure Connect with Current Customers Reach Comments, Likes, Shares, Retweets Reviews Return Traffic from Social Media Reaching New Potential Customers New optins from social media New Fans/Followers/LinkedIn connections New Group members Increasing Customer Satisfaction Answered messages Time of response More positive reviews Establishing yourself as a brand leader or expert in your field Website visitors from social Time on site from social Bounce rate Optin for webinars, ebooks, newsletter, or other content Video views Retweets and shares Increase in Sales Track sales directly from social media or sales with a social media assist
- 17. Facebook Tactics that AREworking
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- 19. Video Best Practices •Use good lighting! • Use a tripod and a mic • If the video is not live – edit to cut fluff – Simple editor AVS Video Editor, Movie Maker, iMovie • Use closed captioning since many people listen with the sound off • Upload DIRECTLY to Facebook (not a YouTube link) • Entertain-Educate-Empower
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- 21. Facebook gives highervisibility while Video is LIVE
- 22. Longer Live Video For added visibility, promotewith Facebook Ad
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- 24. Be INTERESTING • Humor •Inspiration • Helpful Tips
- 25. You can stillcomment on Pages as your Page
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- 29. Interest Lists ofPages https://www.facebook.com/bookmarks/interests
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- 34. How to GetMore Leads from Facebook
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- 36. Facebook Leads withAds 1. Develop a free “Lead Magnet” 2. Set up a Landing Page to offer the freebie 3. Install Facebook Pixel on Landing Page and Thank You Page to track conversions 4. Drive targeted traffic to your Landing Page with Facebook Ad
- 38. Add to otherareas – popups
- 39. Lead Magnet Ideas •eBook • training series delivered via email • webinar • audio session • 3-part video series • cheat sheet, guide or worksheet • discount/promo code • telesummit
- 40. Use highly targetedFacebook Ads to Grow your email list
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- 42. Find your bestkeywords with split testing
- 43. Can Boost Postsbut measure optins!
- 44. Track Your Efforts! •Facebook Analytics • Within Facebook Ads: – Facebook Pixel – Standard Event Codes or Custom Conversions • Google Analytics (on your website)
- 45. Facebook Marketing ischanging. Organic Reach is not dead but it’s more difficult. Focus your efforts on video and targeted Facebook Ads.
- 46. You either needto know more about Facebook Ads and how to use them effectively, or you don’t If you do, I have one of the best courses for beginner and intermediate marketers on the planet.
- 47. Facebook. Advertising. Works. •Build highly-engaged Facebook communities where people comment, rave about and share every day • Attract a flood of new prospects to businesses • Build engaged, high-quality lists of subscribers quickly • Nurture that engagement and turn leads into profitable sales
- 48. Facebook Advertising SecretsCourse • 4 Modules – over 8 hours of classes, reference material • Step-by-step online • Private Facebook Group • Bonuses • LIFETIME ACCESS! www.fbadvertisingsecrets.com
- 49. When you masterFacebook Advertising, you become someone who knows how to make it rain. Someone who knows how to turn on the tap of traffic, engagement, leads and sales to your business.
- 50. Facebook Advertising SecretsCourse – What’s Covered • Lead Generation with Facebook Ads • Targeting Ads to perfect customers • Split Testing, Troubleshooting, Bidding • Facebook Pixel, Retargeting, Conversions, Custom Audiences • Power Editor, Business Manager, Instagram Ads www.fbadvertisingsecrets.com
- 51. Bonuses • Facebook AdsWorkbook • How to Use Facebook to Get Leads ebook • Facebook Advertising terms guide • Beginner’s Guide to the Power Editor • New Facebook Pixel Guide • NEW: Instagram Ads Tutorial • NEW: Certification Exam – Perfect for winning new clients • Lifetime Access to private Facebook Group www.fbadvertisingsecrets.com
- 52. Praise for FBAdvertising Secrets
- 53. Join Now Only $297 Lifetimeaccess to updates! www.fbadvertisingsecrets.com
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