facebook privacy and legal issues

facebook privacy and legal issues

• 1.
  Facebook for Business Privacy and Legal Issues Great Lakes Institute of Management Group No. 11
• 2.
  Aman Khanna http://facebook.com/aman.khanna. 3576 www.linkedin.com/in/amankhanna92 Tanvi Valecha https://www.facebook.com/tanvi.v alecha https://www.linkedin.com/nhome/ https://twitter.com/TanviValecha Piyush Arora https://www.facebook.com/piyus harora29 http://lnkd.in/bhaPnHE https://twitter.com/crazybschool kid
• 3.
  Rashmi Manohar https://www.facebook.com/rashmi.ra mmanohar https://twitter.com/Rashhmiiii in.linkedin.com/in/rashmimanohar/ Shivendra Singh www.facebook.com/shivendrasinghfb www.twitter.com/shivendra_tweet http://in.linkedin.com/in/singhshiven dra Shri Supraja https://www.facebook.com/supraja.t hiruvengadam.3
• 4.
  Facebook Privacy Policy • The Facebook privacy policy is about a 5500 word document which discusses each and every aspect of security of data and the manner in which your personal information shall be used by Facebook. • To keep it short, the policy has been designed to make life easy for you and allow you to decide who you want to share your personal information with. • It also ensures that you can keep a check on the information that you share with Facebook-enhanced applications and websites. • It is important for us to know that Facebook is a free service supported primarily by advertising. Facebook tries to ensure that the data it shares with the advertisers is with your consent. It also allows the advertisers to use this data to show you related ads. (Disabled on NAI website)
• 5.
  Facebook Privacy Policy • Facebook uses services of TRUSTe Privacy Seal Program, an independent organization focused on reviewing privacy and security policies and practices, and adheres to standards set by it. Facebook also adheres to the Safe Harbor framework developed by the U.S. Department of Commerce and the European Union. • Facebook does not allow children under the age of 13 to register as users and does not store any information provided by them. • Throughout the document Facebook promises not to share any of your personal information including Photos, videos, relationship status, friends etc. without your consent. However information within the public domain such as name, age and gender might be shared with advertisers and Application vendors for commercial purpose.
• 6.
  Privacy Settings
• 7.
  Privacy Settings •To make the page public or private i.e. the page visibility. Usually all business pages should have page visibility and is made invisible only when taking down the page for a temporary period of time or to completely disable views for your business on the page. Generally it is advisable to make your page public. • To allow everyone to post on your page i.e. posting ability of others. It is a good idea to restrict everyone from posting on your timeline to limit the number of posts on the page. • Choose to allow posts from others to be visible on your page timeline - Post visibility. This is helpful in order to know the new updates and posts.
• 8.
  Moderation of Postsand Comments Several levels of moderation possible on FB: • Choose whether people are allowed to post on page’s timeline • The content people post • Review other’s content before posting • Even block certain keywords • Or allow Facebook to do it: Profanity Filter • Ban or remove people from page • Delete a negative comment, or mark as spam
• 9.
  Facebook Policies •Data Use Policy: The Data Use Policy contains information to help you understand how we collect and use information. • Payment Terms: These additional terms apply to all payments made on or through Facebook. • Platform Page: This page helps you better understand what happens when you add a third-party application or use Facebook Connect, including how they may access and use your data. • Facebook Platform Policies: These guidelines outline the policies that apply to applications, including Connect sites. • Advertising Guidelines: These guidelines outline the policies that apply to advertisements placed on Facebook. • Promotions Guidelines: These guidelines outline the policies that apply if you offer contests, sweepstakes, and other types of promotions on Facebook.
• 10.
  Facebook Policies •Facebook Brand Resources: These guidelines outline the policies that apply to use of Facebook trademarks, logos and screenshots. • Pages Terms: These guidelines apply to your use of Facebook Pages. • Community Standards: These guidelines outline our expectations regarding the content you post to Facebook and your activity on Facebook. ATTENTION BOYS!
• 11.
  Legality Issues 1.Defamation- A false statement published to a third party without authorization • Facebook and defamation- 9 pending cases 2. Copyright Issues- • Protecting the user’s content- Content creator is the copyright holder of posted material. Facebook Policy-
• 12.
  Legality Issues •Protecting the content of others- Facebook’s copyright policy 3. Trademark Issues- •Trademark Infringement- Use of a mark that is identical to a mark owned by another party. •Impersonation- Possible liability for user names that confuse others about source. •Username Squatting- Registering a user name with a bad faith intent to profit from goodwill belonging to someone else. Facebook policy
• 13.
  Engaging through SocialMedia The Coca-Cola page has now over 5million members Coca-Cola asked facebook to let the individuals keep the page as long as they shared it with Coca-Cola In November 2008, a new facebook policy required all pages to be authorized by the brand In August 2008, two individuals started a Coca- Cola fan page on Facebook
• 14.
  Issues • Cyberstalking • Cyber bullying – 32% teens have experienced cyber bullying – Phoebe Prince, Massachusetts, 2010 – Megan Meier, Missouri, 2006 • Bal Thackeray shut down post
• 15.
  ANY QUESTIONS?