Facebook / Smash Summit
Download as PPT, PDF0 likes447 views
The document summarizes Ankur Pansari's presentation on social design and tools for Facebook integration. It provides statistics on Facebook users and usage. It discusses principles of social design like using personal information, showing social context, and making sharing easy. Tools that were covered include the Like button, Send button, and Comments plugin. The presentation also discussed identity/personalization, optimized landing pages, and engaging with customers through Facebook Pages. Finally, it mentioned new features from F8 2011 like Timeline and Custom Open Graph.
![SMASH Summit Ankur Pansari Partner Engineer, NYC facebook.com/ankur [email_address]](https://image.slidesharecdn.com/092211-smash-ankur-pansari-facebook-110923131455-phpapp02/85/Facebook-Smash-Summit-1-320.jpg)
![Ankur Pansari [email_address] http://developers.facebook.com](https://image.slidesharecdn.com/092211-smash-ankur-pansari-facebook-110923131455-phpapp02/85/Facebook-Smash-Summit-30-320.jpg)
Facebook / Smash Summit
- 1. SMASH Summit Ankur Pansari Partner Engineer, NYC facebook.com/ankur [email_address]
- 2. Agenda Welcome Social Design Tangibles F8 2011 Q & A
- 3. Quick Stats
- 4. 800+ million users
- 6. 250+ Million users use apps on Facebook every month
- 10. Principles of a Great Social Experience Utilize Personal Info + Connections Show Social Context Spread Throughout Make it Easy to Share and Give Feedback
- 11. Use Personal Information and Connections
- 12. Social Context
- 13. Make it easy to Share and Give Feedback
- 15. Social Context & Easy to Share
- 16. More Contributions ›› More Activity More Activity ›› More Contributions
- 17. The Tools
- 18. Increase traffic with Like button Publishes a story to their friends ’ News Feed Adds it to user’s profile Adds that item to Facebook search Allows you to publish to users who have liked the object (just like a Facebook Page)
- 19. Post-event sharing increases conversion Encourage users to share compelling stories about specific actions they take on your site Highly effective at driving conversions! Post-purchase sharing can increase conversion by 2-3x
- 20. Send Button Provides the ability to share a link via private message Ability to send to friends, groups, and email addresses
- 21. Comments Plugin v2 Inspire conversation around a brand, category, or product Use a call to action “What do you think of <object name>?”
- 22. Identity & Personalization Registration Login Allow users to easily sign up/login to your website using their Facebook account Login button shows pictures of the users ’ friends on your site Allows users to easily sign up for your website with their Facebook account Login Ankur Pansari, Jackie Chang and 54 friends have connected to Your Site
- 23. Optimized Landing Page with user benefit messaging http://www.smashbox.com/socialshop
- 24. Personalized Experience upon Login Show User’s Profile Picture Show Friend’s Profile picture Call to action (“Like to get updates”) Comments Plugin
- 25. Pages Connect Create meaningful, long-lasting connections with both existing and new customers. Engage Create an ongoing dialogue with your customers. Test & Iterate Use your Page as means to experiment with social design.
- 26. F8 2011: What you need to know Timeline Custom Open Graph
- 27. Timeline
- 29. Q&A
- 30. Ankur Pansari [email_address] http://developers.facebook.com
Editor's Notes
- #6: Over 70% of those users are outside the U.S.
- #15: So on Facebook, obviously there ’ s a lot of social data to read. But there ’ s also a lot of places to interact. We have: - A composer at the top which lets you share anything from one place, right on the homepage - You can also give feedback on individual posts - You can answer questions - You can write on walls - You can chat with friends - You can see notifications of conversations that might need your input
- #16: On Spotify, you can make comments and share songs to all your friends and ones individually.
- #19: Facebook Confidential