Facebook Timeline, a presentation by Bozell
- 1. Facebook Timeline TITLE Luncheon PRSA 5.15.12 TITLE Date
- 2. Jan 24, 2012 Facebook Announces Timeline TITLE TITLE Date
- 3. How Dare They??? TITLE TITLE Date
- 4. Wait, I’m Cool TITLE TITLE Date
- 5. Thinking … TITLE TITLE Date
- 6. I Give In… TITLE TITLE Date
- 7. What is Timeline for Brands? The New • Mimics Timeline for personal pages • Cover photo allows for more prominent branding • New brand icons • Four “featured” tabs • Create milestones and feature posts • On-page analytics • Ability to highlight posts to make themTITLE at top for stay seven days TITLE Date
- 8. What is Timeline for Brands? What’s Out • Left column profile image • Left column tab links • Non-changeable landing page • New tab page dimensions TITLE TITLE Date
- 9. New Layout TITLE TITLE Date
- 10. New Layout Cover Photo TITLE TITLE Date
- 11. New Layout Brand Icon TITLE TITLE Date
- 12. New Layout Featured Tabs TITLE TITLE Date
- 13. New Layout Timeline TITLE TITLE Date
- 14. New Layout Normal Wall Update TITLE TITLE Date
- 15. New Layout Highlighted Wall Update TITLE TITLE Date
- 16. So? What is the biggest change in Timeline? TITLE TITLE Date
- 17. This Guy TITLE TITLE Date
- 18. Back In Time TITLE TITLE Date
- 19. Macy’s TITLE TITLE Date
- 20. Coca-Cola TITLE TITLE Date
- 21. How Have Brands Used Timeline • Photo contest where the winner becomes the cover image • Fact hunt using historical data in the timeline • Implementation of a QR code in the cover image to promote a special offer TITLE TITLE Date
- 22. Dove TITLE TITLE Date
- 23. Lexus TITLE TITLE Date
- 24. Fanta TITLE TITLE Date
- 25. The Metrics TITLE TITLE Date
- 26. The Metrics TITLE TITLE Date
- 27. Final Thoughts • Embrace the change • Use it to enhance your Facebook experience • Be creative TITLE TITLE Date
- 28. Thank You Scott Rowe Partner in Charge, Digital Marketing Bozell [email protected] @greenlad TITLE TITLE Date