Facebook for Business Part 2: Getting Out There
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This document discusses using Facebook for business purposes and the differences between personal and business profiles on Facebook. It provides tips on switching between profiles, liking, commenting, sharing, and tagging to promote business pages. The key points are: 1. Personal profiles have "Friends" while business pages have "Likes". Business pages do not disclose personal information. 2. You can switch between personal and business profiles to post, like, comment, and share as either profile. 3. Actions like tagging, liking, commenting, and sharing on a business page can increase reach and engage customers. 4. The document encourages exercises like adding posts, highlighting posts, and pinning posts to a business page timeline.
Facebook for Business Part 2: Getting Out There
- 1. Facebook for Business Part 2 Getting Out There
- 2. Prerequisites 1. You have a Facebook account 2. You are the administrator of a Facebook Business Page
- 3. Newsfeed vs Timeline • News Feed is a constantly updating list of stories from Facebook friends and Pages that you Like. You access it by clicking Home, or the Facebook logo. • Your timeline is your collection of the photos, stories, and experiences that tell your story. You access it by clicking your name.
- 4. Personal Profile vs Business Profile • Both your personal profile and your Business page have a Newsfeed and a Timeline • Personal Profiles have “Friends” • Business Pages have “Likes” • Business pages do not disclose any of your personal information
- 5. Personal Profile vs Business Profile • You can switch between your personal profile and any business pages that you admin: • Use the Pages menu in the left column when viewing your newsfeed • Or, use the ‘gear’ icon at the top right • Look at the name next to the Home button to see which identity you are currently using
- 6. Personal Profile vs Business Profile • When viewing your business page as your personal profile, you can choose whether to post or like/comment/share as your page or your personal profile • Use the narrow bar at the top, under the search box, to switch • Confirm the identity by looking at the icon in the comment box • Switch your identity completely by clicking “Edit page > Use Facebook as...”
- 7. Exercise • Switch between identities • Go to the gear icon, top right corner and there will be a drop down that says “Use Facebook as” with a list of your pages. • Like/Comment/Share as your business and as you.
- 8. TLC’s • Tag, Like, Comment, Share • Increases Reach (the number of people who see your post)
- 9. Tagging • Tag a Facebook friend by typing their name starting with a capital letter • Tag a Business Page by starting with @. For example, @Montville...
- 10. Like (Story) • Clicking Like is an easy way to let someone know that you enjoy it. The fact that you liked it is noted beneath the story. • For example, if you click Like beneath a friend's video: • It'll be noted beneath the video that you liked it • A story will be posted to your timeline that you liked your friend's video • Your friend will get a notification that you liked his or her video
- 11. Like (Page) • Clicking Like on a business page is similar to subscribing to updates from that page. You may see stories from the page on your newsfeed. • You can Like a page as you or your page, or both. Only Likes from personal profiles get counted in the Pages Like score.
- 12. Business Page Timeline Exercise: • Add text, link, photo, album • Highlight Post • Pin Post
- 13. Insights • 30 Likes required
- 14. Google Analytics
- 15. Questions?