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Facebook Workshop Powerpoint
- 1. Welcome to FACEBOOK BUSINESS PAGES KNOW HOW TO USE THEM KEEP AT IT … RESULTS TAKES TIME
- 2. Demographics • Facebook currently has 750 MILLION active users • Second-most actively used website, behind Google, for unique visits • 26-64-year olds make up more than ½ of the U.S. Facebook user base • 200 MILLION Facebook users post, read and share via their mobile phone • 7 BILLION pieces of information are shared weekly • 71% of businesses now use Facebook as a primary marketing tool • There are 95 MILLION ‘Tweets’ a day • 49% of businesses now use Twitter as a primary marketing tool • 94 of 100 major advertising agencies run retail campaigns on YouTube • 1 in 4 people watch video online every single day Sources: Huffington Post, YouTube, Mashable.com
- 3. This Is Your Network. puts it on steroids
- 4. CMS stands for Content Management System
- 5. Profiles versus Pages Profiles are for people; Pages are for businesses. • You have control over your Page, regardless of who is managing it for you. More than one person can be an “administrator” for your page. • Pages are public – Profiles are private • You can designate your Page category (local businesses, brands, musicians). This helps you maximize your ability to ‘get found’. • Anyone can become a fan of your Page without needing approval. (A Profile required mutual acceptance.)
- 6. CHECKLIST TO GET YOU STARTED Social Media: I have a Facebook icon on my website I have a Facebook business page I have a Facebook logo by my cash register and/or in my storefront window/door I post on my Facebook business page at least 3 times/week AT MINIMUM I have a PLAN for what I'm going to post If I'm not going to post, I've hired someone to do it for me, or a staff member will Do I know how to post to Facebook from my phone I have a Twitter account My Twitter account is tied to my Facebook business page Photos: I have had exterior and interior professional photos taken of my business I know how to take pictures in my store and then upload them to Facebook Video: I know how to shoot video on my smart phone, video recorder or digital camera I have a YouTube channel I know how to upload video to my YouTube channel Events: I regularly host events I regularly send invitations (via social media/e-news, etc.) I promote my events on my Facebook page I regularly update the Chamber to expand my event exposure
- 8. TIPS FOR SUCCESS • Set your strategy • Find your voice • Grow your audience • Know your audience • Create a conversation • Cross promote • Know your goals • Offer a rich experience • “Like” other pages • Share exclusive content • Share content • Combine your assets (your website) Top 5 Tips • Be authentic. Find your voice. • Offer exclusive content and ‘sneak peeks’ • Post from your phone • Engage and cultivate.
- 9. THANKS FOR COMING! Julie Burgmeier Janet Gifford Skagit Marketing Writeology [email protected] [email protected] 360-840-3208 360-391-5111