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Facing the Challenges of Urban Recruiting
The document provides information for a new admissions counselor position recruiting students in an urban market. It discusses an overview of admission and enrollment activities, the need to understand Chicago's urban environment including its commuter culture, public school system, and college saturation. It emphasizes nuanced recruitment approaches throughout the calendar year. Tips are provided such as being aware but not stereotyping students, and utilizing various resources and committees for support.
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Facing the Challenges of Urban Recruiting
- 1. Urban Recru iting for the Admission C new ounselor Quinton Cla Associate D y irector of U ndergradua —DePaul U te Admissio niversity n
- 2. Overview Admission/Enrollment Overview Recruitment/Enrollment Activities Urban Market Familiarity Nuanced Recruitment Calendar Year Expectations Day-to-Day Expectations Tips Resources & Support
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- 5. Urban Market Familiarity Chicago, IL 3rd Largest City in America 55% Underrepresented Minorities (28.5%-IL) 21.1% Foreign Born 35.3% Homes speak additional language 32.2% Attained Bachelors-level degree (2010 US Census Report)
- 6. Familiarity Continued… Commuter culture/Public Transportation Campus visit limitations/opportunities College/University saturation 20+ in Chicago 70+ in Illinois Variety: Research Universities, Liberal Arts, Technical, Community Colleges…
- 7. …urban market continued… Chicago Public Schools (CPS) 106 Neighborhood schools 87% Low-income 12% Limited English proficiency 24.6 pupils per teacher 38Charter Schools (52 in Illinois) 49,066 students 91.5% underrepresented minorities 11% of CPS student population (Illinois State Board of Education annual report)
- 8. …urban market continued… Magnet schools w/o neighborhood attendance boundaries CPS Selective enrollment schools (9) Admission—grades, exam, test scores Militaryacademies, Career academies, Math & Science academies, etc. Parochial schools Private schools
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- 11. Calendar Year June-August August-October March-May October- December March-May December-February
- 12. Tips Be aware but don’t stereotype Sensitivity is about everyone else A good answer comes from understanding the question Don’t wash the dishes when the grass needs to be cut Transparency generates genuine interest Sniff out stakeholders and advocates Utilize the ‘voice’ of your institution Plan around predictably random traffic You don’t have to reinvent the wheel, but think before you drive Help is just a question away “No” is an opportunity to create a better plan
- 13. Day-to-Day Received 30 inquiry Called and confirmed bi-lingual cards from alumni volunteer to assist in previously ‘unfruitful’ weekend presentation for CBO inner-city school Invited to Friday afternoon college Found-typo in financial aid during HS visit (on brochure during cafeteria- Tuesday) stationed school visit
- 14. Resources & Support www.iacac.org www.nacacnet.org www.collegeboard.org www.isac.org www.insidehighered.com www.cps.edu www.chronicle.com www.carrnet.org ---non-web support--- IACAC Mentorship committee IACAC Human Relations committee