The document is a social media content calendar for promoting FAFSA completion from January 19-25, 2013. It includes planned tweets and Facebook posts with images or videos on topics like FAFSA deadlines, how to fill out and submit the FAFSA, types of federal student aid, and where to find help completing the FAFSA. The goal is to encourage students to complete the Free Application for Federal Student Aid as early as possible to meet financial aid deadlines.