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Falling Through The Cracks: Podcasting and Information Literacy Presented by Marcella Knibbe
WEB 2.0
For Today: Podcasting in a nutshell The population’s perception of podcasting In the Academic library? You can lead a student to a podcast… The future of Podcasting
Background on Podcasting 2000: Adam Curry IPodder (Apple not impressed) ipod + broadcast = podcast!
The Technical Stuff
Positives of Podcasting Portable / Flexible Convenient Multitasking potential Accessible / Available Selection RSS  Control
 
March 2008 - 45% June 2007 - 20% September 2006 - 18% Universal Mccann - 2008 Pew Internet & American Life Project - 2008 August 2008 - 18% August 2006 - 12% March 2006 - 7%
The Current State of Podcasting “ Awareness of podcasting has stabilized” - Edison Media Research, 2008 “ S t ill, podcasting has yet to become a fixture in the everyday lives of internet users.” -  Pew Internet & American Life Project, 2008
Age Groups Listening to Podcasts
Podcasting in the Academic Library Distance Students Absence Novel / Trendy New Online InfoLit program New Library Faculty interest Walking tour Referred to by another library Administration requested it
Follow the leader… Faculty members Programs abroad Student and faculty learning centers President’s office
Equipment
Many Hands Make Light Work High  - 6-8 people Average  - 2 people Low  - 1 person
Potential Problems… Deciding on equipment A good space to podcast Coding issues and RSS feed Program settings Coordinating and Scheduling Maintaining creativity Convincing administration and fellow colleagues Technology (file sizes, software glitches) Statistics on usage Publishing the podcast
Podcast Subjects
Dalhousie University http://www.library.dal.ca/Killam/TourPodCast/
Mississippi State University
Tufts University
Marketing the Podcasts
Utah Valley University http://www.uvu.edu/library/
East Carolina University
Ideas for Marketing http://www.jasonvanorden.com/
Podcast Placement
Emory University
University of Hawaii at Manoa
University of Oklahoma
Utah Valley University
The Faculty’s Response Overwhelmingly positive Happy Enjoyed engaging with students through technology Positive response Enthusiastic Many are using it Contacted me to be part of the program Praise from University President Encouraged to do more
The Students’ Response Students interested in them Emails complimenting the podcast Very positive, but limited Grads like them more than the undergrads Describe podcasts as helpful Have been very receptive especially adult evening students
Keeping Statistics
Statistics Reported : It is regularly used by students People are using them but numbers are low Podcast series is growing in popularity each month Many clicks on podcasts (Through Google analytics) YouTube still getting more hits than iTunes Numbers : 150 downloads / episode September: 9020 downloads for 48 episodes 4000 visits to the podcast page in 2007 10 subscribers to RSS feed 200 hits/month – 15 subscribers
Important Matters to Consider: Is it really 2.0? Will students listen to podcasts? Will students learn from podcasts?
Waxxi - An Interactive Podcast
Podcasts and 2.0 “ I don't think that the main selling point of podcasting is its interactivity - the experience is still mostly one of a listener. . . I think that podcasting is an effective form of delivering content and message. It's just not an inherently interactive technology in and of itself.”  “ Our students like that it is an asynchronous mode of communication, and that they can access it at their time of need. . . Overall our students seem pleased with it as an option for refreshing their library skills.”
Podcasts and 2.0 “ You can't have a conversation, but it communicated effectively on other levels. It's a starting point that should lead students to librarians.”
Listening to Podcasts Pew Internet & American Life Project, 2005
Listening to Podcasts 29% 71% Mp3 Loan Programs Edison Media Research, 2008
University of Illinois http://www.library.uiuc.edu/ugl/about/mp3.html
Penn College of Technology http://www.pct.edu/LIBRARY/services/circulation/index.asp
College of William and Mary
A Simple Equation Students listening to podcasts = Marketing Strategy + Ongoing Podcast Program
Podcasts and Student Learning Mobile Instant application Attractive content Bridges learning gaps Complimentary to specific subjects Retrievable Self directed learning Cebeci and Tekdal, 2006
Usable vs. Useful Useable Available or convenient for use Focus on users’ needs rather than the tool Useful Serving some purpose - advantageous, produces a good effect Employing pilot projects
Usable vs. Useful “ D O  NOT just start podcasting so that you can say your library is podcasting. It is a great buzz word and it looks good on paper, but make sure you have the substance and the need behind it to really make the podcasts useful.” “ M a ke sure there is an actual demand and you are doing it for the right reasons--not just to say you've done it.”
The Future 2008 2010 2012
podcastalley.com
Conclusion What a podcast is and who is using it The possibility of podcasts in academic libraries Podcasts as a form of 2.0 Useful vs. Usable Future perspectives
Thanks for Coming! [email_address]
Bibliography Abt, Grant and Tim Barry.”  T h e Quantitative Effect of Students Using Podcasts in a First Year Undergraduate Exercise Physiology Module. ”   Bioscience Education E-journal  vol. 10, no. 8. (2007).  http://www.bioscience. heacademy .ac.uk/journal/vol10/beej-10-8. aspx  (accessed 20 August 2008). Atkinson, Jody, Jaya Berk, Joanne Comerford & Sonja Olsen. ”I n novation in a podshell: Bringing information literacy to the world of podcasting.”  ALIA 2006 Biennial Conference,   http://conferences. alia .org.au/alia2006/Papers/Jody_Atkinson_et_al. pdf . (accessed 25 August 2008). Barnes, NewKirk.  “U s ing podcast to promote Government documents. ”  Library Hi Tech , vol. 25 no. 2 (2007), 220-230.  DeBourgh, G.  “I n teractive Podcasting: Building Student Capability for Reasoning. ”  In G. Richards (Ed.), Proceedings of World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education 2007 (pp. 1483-1488). Chesapeake, VA: AACE.
Bibliography Edison Media Research.  “T h e Podcast Consumer Revealed. ”   The Arbitron/Edison Internet and Multimedia Study ,  http://www. edisonresearch .com/2008_Edison_Arbitron_Podcast_Report. pdf  (accessed September 22, 2008).  Jason Van Orden: Podcasting Consultant.  http://www. jasonvanorden .com/ .  Jowitt, Angela.  “P e rceptions and usage of library instructional podcasts by staff and students at New Zealand’s University College of Learning, ”  (Ph.D. diss.,
Universal College of Learning, Palmerston North, 2007). Lee, Mark J.W., Charlynn Miller and Leon Newnham.  “P o dcasting syndication services and university students: Why don’t they subscribe? ”   Internet and Higher Education  (2008).  doi :10.1016/j. iheduc .2008.10.001 . Maag, M. 2006.  “i P od, uPod? An emerging mobile learning tool in nursing education and students’ satisfaction. ”  Proceedings for the 23 rd  annual ascilite conference: Who’s learning? Whose technology?  University of Sydney.  http://www. ascilite .org.au/conferences/sydney06/proceeding/pdf_appers/p92. pdf  (accessed 20 August 2008).
Bibliography Madden, Mary.  “P e w Internet Project Data Memo: Podcast downloading.”  Pew Internet and American Life Project.  http://www. pewinternet .org/pdfs/PIP_Podcast_2008_Memo. pdf . (accessed 22 October 2008).  Mahjouri, Jessie and M. Purnell. “B r oadcasting Library Information – A Podcast Project at Charles Darwin University Library.”  ALIA Top End Symposium,  http://www. alia .org. au/groups/topend/podcast .paper. pdf  (accessed 20 August 2008). Maness, Jack M.  “L i brary 2.0 theory: Web 2.0 and its implications for libraries.”  Webology , vol. 3, no. 2 (2006).  www. webology .ir/2006/v3n2/a25.html  (accessed 24 August 2008).  Reynolds, Rob.  “R i ght Ways and Wrong Ways of Podcasting in Education.”  Online Learning , 23 August 2005.  http://www. xplanzine .com/2005/08/right-ways-and-wrong-ways-of-podcasting-in-education.html  (accessed 4 September 2008).
Bibliography Roberts, Regina Lee.  “P o dcasting for Information Literacy.”  IFLA 2007 ,  http://www. ifla .org/IV/ifla73/papers/133-LeeRoberts-en. pdf  (accessed 18 August 2008).  Smith, Tom.  “P o wer to the People: Social Media Tracker – Wave 3.”  Universal McCann.  http://www. universalmccann .com/Assets/wave_3_20080403093750. pdf  (accessed 22 October 2008).  Worcester, Lea and Evelyn Barker.  “P o dcasting: Exploring the possibilities for academic libraries.”  College and Undergraduate Libraries,  vol. 13 no. 3 (2006), 87-91.

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Falling Through The Cracks: Podcasting and Information Literacy

  • 1. Falling Through The Cracks: Podcasting and Information Literacy Presented by Marcella Knibbe
  • 3. For Today: Podcasting in a nutshell The population’s perception of podcasting In the Academic library? You can lead a student to a podcast… The future of Podcasting
  • 4. Background on Podcasting 2000: Adam Curry IPodder (Apple not impressed) ipod + broadcast = podcast!
  • 6. Positives of Podcasting Portable / Flexible Convenient Multitasking potential Accessible / Available Selection RSS Control
  • 7.  
  • 8. March 2008 - 45% June 2007 - 20% September 2006 - 18% Universal Mccann - 2008 Pew Internet & American Life Project - 2008 August 2008 - 18% August 2006 - 12% March 2006 - 7%
  • 9. The Current State of Podcasting “ Awareness of podcasting has stabilized” - Edison Media Research, 2008 “ S t ill, podcasting has yet to become a fixture in the everyday lives of internet users.” - Pew Internet & American Life Project, 2008
  • 10. Age Groups Listening to Podcasts
  • 11. Podcasting in the Academic Library Distance Students Absence Novel / Trendy New Online InfoLit program New Library Faculty interest Walking tour Referred to by another library Administration requested it
  • 12. Follow the leader… Faculty members Programs abroad Student and faculty learning centers President’s office
  • 14. Many Hands Make Light Work High - 6-8 people Average - 2 people Low - 1 person
  • 15. Potential Problems… Deciding on equipment A good space to podcast Coding issues and RSS feed Program settings Coordinating and Scheduling Maintaining creativity Convincing administration and fellow colleagues Technology (file sizes, software glitches) Statistics on usage Publishing the podcast
  • 21. Utah Valley University http://www.uvu.edu/library/
  • 23. Ideas for Marketing http://www.jasonvanorden.com/
  • 29. The Faculty’s Response Overwhelmingly positive Happy Enjoyed engaging with students through technology Positive response Enthusiastic Many are using it Contacted me to be part of the program Praise from University President Encouraged to do more
  • 30. The Students’ Response Students interested in them Emails complimenting the podcast Very positive, but limited Grads like them more than the undergrads Describe podcasts as helpful Have been very receptive especially adult evening students
  • 32. Statistics Reported : It is regularly used by students People are using them but numbers are low Podcast series is growing in popularity each month Many clicks on podcasts (Through Google analytics) YouTube still getting more hits than iTunes Numbers : 150 downloads / episode September: 9020 downloads for 48 episodes 4000 visits to the podcast page in 2007 10 subscribers to RSS feed 200 hits/month – 15 subscribers
  • 33. Important Matters to Consider: Is it really 2.0? Will students listen to podcasts? Will students learn from podcasts?
  • 34. Waxxi - An Interactive Podcast
  • 35. Podcasts and 2.0 “ I don't think that the main selling point of podcasting is its interactivity - the experience is still mostly one of a listener. . . I think that podcasting is an effective form of delivering content and message. It's just not an inherently interactive technology in and of itself.” “ Our students like that it is an asynchronous mode of communication, and that they can access it at their time of need. . . Overall our students seem pleased with it as an option for refreshing their library skills.”
  • 36. Podcasts and 2.0 “ You can't have a conversation, but it communicated effectively on other levels. It's a starting point that should lead students to librarians.”
  • 37. Listening to Podcasts Pew Internet & American Life Project, 2005
  • 38. Listening to Podcasts 29% 71% Mp3 Loan Programs Edison Media Research, 2008
  • 39. University of Illinois http://www.library.uiuc.edu/ugl/about/mp3.html
  • 40. Penn College of Technology http://www.pct.edu/LIBRARY/services/circulation/index.asp
  • 41. College of William and Mary
  • 42. A Simple Equation Students listening to podcasts = Marketing Strategy + Ongoing Podcast Program
  • 43. Podcasts and Student Learning Mobile Instant application Attractive content Bridges learning gaps Complimentary to specific subjects Retrievable Self directed learning Cebeci and Tekdal, 2006
  • 44. Usable vs. Useful Useable Available or convenient for use Focus on users’ needs rather than the tool Useful Serving some purpose - advantageous, produces a good effect Employing pilot projects
  • 45. Usable vs. Useful “ D O NOT just start podcasting so that you can say your library is podcasting. It is a great buzz word and it looks good on paper, but make sure you have the substance and the need behind it to really make the podcasts useful.” “ M a ke sure there is an actual demand and you are doing it for the right reasons--not just to say you've done it.”
  • 46. The Future 2008 2010 2012
  • 48. Conclusion What a podcast is and who is using it The possibility of podcasts in academic libraries Podcasts as a form of 2.0 Useful vs. Usable Future perspectives
  • 49. Thanks for Coming! [email_address]
  • 50. Bibliography Abt, Grant and Tim Barry.” T h e Quantitative Effect of Students Using Podcasts in a First Year Undergraduate Exercise Physiology Module. ” Bioscience Education E-journal vol. 10, no. 8. (2007). http://www.bioscience. heacademy .ac.uk/journal/vol10/beej-10-8. aspx (accessed 20 August 2008). Atkinson, Jody, Jaya Berk, Joanne Comerford & Sonja Olsen. ”I n novation in a podshell: Bringing information literacy to the world of podcasting.” ALIA 2006 Biennial Conference, http://conferences. alia .org.au/alia2006/Papers/Jody_Atkinson_et_al. pdf . (accessed 25 August 2008). Barnes, NewKirk. “U s ing podcast to promote Government documents. ” Library Hi Tech , vol. 25 no. 2 (2007), 220-230. DeBourgh, G. “I n teractive Podcasting: Building Student Capability for Reasoning. ” In G. Richards (Ed.), Proceedings of World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education 2007 (pp. 1483-1488). Chesapeake, VA: AACE.
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Universal College of Learning, Palmerston North, 2007). Lee, Mark J.W., Charlynn Miller and Leon Newnham. “P o dcasting syndication services and university students: Why don’t they subscribe? ” Internet and Higher Education (2008). doi :10.1016/j. iheduc .2008.10.001 . Maag, M. 2006. “i P od, uPod? An emerging mobile learning tool in nursing education and students’ satisfaction. ” Proceedings for the 23 rd annual ascilite conference: Who’s learning? Whose technology? University of Sydney. http://www. ascilite .org.au/conferences/sydney06/proceeding/pdf_appers/p92. pdf (accessed 20 August 2008).
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