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Business Model - Fashion.me
The document outlines a business model for a startup focused on fashion, targeting women aged 20-40. It discusses key elements such as customer relationships, platform development, and marketing strategies leveraging social media channels like Facebook and Twitter. The model aims to connect users with curated fashion information and products while generating revenue through sponsored ads and digital product offerings.
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Business Model - Fashion.me
- 1. startupbizmodel.com 07 mar - 2012 Key Key Value Customer Customer Partners Activities Proposition Relationships Segments Pla;orm development and maintenace Venture Capital Investors Create, share and view Community management looks in a social Facebook, Twi9er and and content crea?on network focused in site fashion Girls between 20 and Marke?ng 40 interested in fashion Guide of city’s bar, clubs Product scanning Commercial team and restaurant Curated informa?on about the fashion world Customer prospec?on Key Channels Brands related to the Brand and product fashion world (cloths, Resources exposure to a very shoes, lingerie, bikini, Model: Ana Hickmann watchs...) Digital products base segmented client and Facebook, blog, Twi9er, a channel to interect site with them Pla;orm Commercial team, site, Users and their looks Facebook Cost Revenue Sponsored post Ads Structure Steams Digital models and scanning products Servers Free Virtual products Campaigns Marke?ng Human Resources