Download to read offline
Uploaded byAvik Mitra
Fb dos & donts
This document provides dos and don'ts for using Facebook as a business. It recommends that businesses include a call to action button, properly define their page URL and business details, adjust their location pin, avoid overlapping cover and profile pictures, and respond to new notifications and messages daily. Businesses should not delete negative reviews, share too much text in posts, overuse external links, or explicitly try to sell on Facebook, but rather focus on engagement and brand building.
Fb dos & donts
- 1. Facebook Dos &Don’ts… Dos Checklist • Call to action (button) as well as on posts. • Define proper page URL • Update all info (genuine contact details, hours of operation/menu/price range, etc. as the case may be) • Adjust the pin of your location on the map properly if needed. • Cover pic and profile pic should not interfere with each other • Be on the lookout for new notifications about likes and messages to your page everyday and get in touch with your audience on a personalized note Donts Checklist • Never delete or hide a negative review or comment; instead get back to the customer • Avoid using too much of text in posts; people don’t like to read a LOT on FB • Avoid sharing too many links as status updates unless those links take your audience to a digital property that you own. • Don’t try to sell explicitly/blatantly on Facebook; remember Facebook is primarily for engagement and brand building; revenue generation will follow