Features And Benefits

Features And Benefits

• 1.
  Features and Benefits
• 2.
  Objectives Understand therole of features and benefits in the marketing industry Explain how you can use you features and benefits to market yourself in the workplace
• 3.
  Features-factual characteristics ofa product. Benefit-advantages a customer gets from buying a product
• 4.
  A New CarFeatures Air Bag Stereo System Air Conditioner GPS Benefits Good Gas Mileage Faster than Bike Safe
• 5.
  Skills, Accomplishements, andBenefits When features are utilized well, they turn into accomplishments Employers hire individuals whose features and accomplishments will provide benefits to the organization.
• 6.
  Juan wants ajob in Public Relations Features College degree in English Good writing and grammar skills Strong organizational skills Accomplishments Interned at a community newspaper Organized a company picnic Started a weekly column for teenagers
• 7.
  Know Your SkillsSkill -an ability developed through training or experience.
• 8.
  Basic Skills Skillsthat are important for life, not just work Ex: reading, problem solving, creativity, self-management
• 9.
  Workplace Competencies Skillsthat effective workers posses and most employers desire Ex: teamwork, communication skills, computer skills ,
• 10.
  Job-related Skills Skillsspecific to a position, occupation, or industry. EX: balance ledgers, write press releases, Calculate profits.
• 11.
  Acknowlege your AccomplishmentsAccomplishment- something that has been successfully completed When you turn your skills into action, the successful result is an accomplishment
• 12.
  Promote the BenefitsStress the benefits you can bring to an organization Benefits show how you can help the organization.
• 13.
  Assingment Complete thebasic skills worksheet. Turn it in on my desk.