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Film poster analysis
- 1. Psychological Film Poster Analysis Alice Richardson
- 2. Shutter Island There are several conventions portrayed in this poster, firstly through the colours as it is dominated by white, black and red. There is also an orange flame that references to a particular part in the film. The use of the flame on the poster lights up the main protagonists face. Due to this still being low key lighting, it creates a sense of mystery for the film instantly. In addition, this creates a unique selling point for the film due to the main character being Leonardo DiCaprio, therefore will attract a specific audience. Also, there is a picture of an unusual island, which is highlighted with a brighter border so it stands out. However, the island and water around is very sinister looking and not very welcoming which identifies easily with the genre. Also, as he is looking down at this island with the flame, this implies that he is searching for something. The tagline on the poster states 'Someone is missing'. This is a common psychological thriller genre convention as it doesn’t give too much away and keeps the audience guessing. It also gives some major clues towards what the narrative will be based upon, which goes well with the main image and therefore allows the audience to be able to piece together that the man at the top is trying to find this person. At the bottom of the poster, there is the title of the film, which appears to be in a red, distorted typography style. The colour red has connotations of blood and danger, continuing to signify the thriller genre. The distortion of the text also suggests that something is not quite right.
- 3. Seven Due to both characters being positioned next to eachother, this highlights that the narrative will focus solely on them. However, as the character on the right is positioned higher than the character on the left, this indicates a sense of hierarchy and that one may have more power over the other. The use of the black background contrasting against the orange lighting conveys a serious tone and mood, which is reinforced by the facial expressions of both the characters. In addition, a common psychological thriller convention is usually having half of the characters face in a shadow which is conveyed through this poster. The tag line is 'Seven deadly sins, Seven ways to die.' This adds some enigma around the plot, as it hints to the audience that these two characters may be investigating something involving death. This is also reinforced with the title colour, due to red connoting death and danger. As both the characters names are in different fonts compared to the rest of the poster makes it clear that the film has two high profile actors starring in the film. This demonstrates a unique selling point as both Morgan Freeman and Brad Pitt have large, widespread fan bases, therefore attracts a wider demographic.