Tackling Social Exclusion through Digital Inclusion | Leela Damodaran | April 2014
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This document discusses promoting digital inclusion for all. It outlines some of the benefits of digital inclusion such as personal health, well-being, skills, social interaction, civic engagement, and economic opportunities. However, it notes that some populations face barriers to inclusion including those over 65, with low education or income, and those with disabilities. Common barriers include a lack of learning support, technological problems, issues related to aging, and disabilities. The document calls for strategic approaches to digital inclusion through partnerships across business, government, and other sectors to help bridge gaps and meet the challenges of both gaining new users and sustaining participation.
Tackling Social Exclusion through Digital Inclusion | Leela Damodaran | April 2014
- 1. Leela Damodaran and Wendy Olphert Promoting Digital Inclusion - Unlocking the Potential of the Internet for All,
- 2. 1. Benefits of digital inclusion 2
- 3. Personal health Benefits of Digital Inclusion Self efficacy Well being Skills and capabilities Social interaction & cohesiveness Civic engagement & participation Economic and life chances 3
- 4. Success is exhilarating! 4 Source: Digital Unite
- 6. 6 0-54 Have used Internet 17.8 million (35%) of the population are aged 55+ (ONS, 2013a) 6.8 million (38%) of 55+ have never used Internet (ONS, 2013b) Scoping the challenge - UK
- 7. 7 Who is excluded? People: • over 65 years of age • with limited educational attainment • of lower income • disabled
- 8. 3. Barriers to inclusion 8
- 9. 9 Benefits of digital engagement Inadequate learning and support Technological problems Ageing issues Disability Benefits of digital engagement Inadequate learning and support Technological problems Ageing issues Disability Benefits of digital engagement Inadequate learning and support Technological problems Ageing issues Disability Benefits of digital engagement Inadequate learning and support Ageing issues Disability Technological problems Benefits of digital engagement Inadequate learning and support Technological problems Ageing issues Disability Connection in the balance
- 10. The Dual Challenge: - launching new internet users - especially the 'hard-to-reach' - sustaining digital participation of new and existing users 10
- 11. 4. Taking on the challenge 11
- 12. 12 On-going support in the workplace Troubleshooting assistance Access to free training Internet provision Spam filters and virus protectors Updates and hardware maintenance Free of charge to end user
- 13. 13 No cost to end user On-going training Internet provision Spam filters Virus firewalls Software updates Mail box maintenance Server updates Network maintenance Systems maintenance ICT support provision Home aloneWork place User experience is worlds apart….
- 14. 14 Filling the ICT support void beyond the workplace readily available, trusted and sustained delivered in familiar, welcoming and local venues embedded in social activities / personal interests free of time pressure and assessments inclusive of problem solving / troubleshooting offering impartial advice and ‘try before you buy’ User requirements for support - informed by 1000+ older people Meeting the needs: proposition of community hubs or clubs (available at http://kt-equal.org.uk/downloads )
- 15. 15 How do we get from where we are to where we want to be? Bridging the Gap in ICT learning support Vision for the future Current situation
- 16. 16 There’s no silver bullet - many contributions will be needed e.g.: Business Government Third sector Policy Research Design Meeting the demands of the challenge
- 17. 17 The priority of designing for inclusion The demands of digital engagement , especially cognitive load – can be reduced by designs which are: • Tailored to diverse user requirements • User friendly • Accessible • Intuitive • Seamless • Embedded where appropriate (“hidden functionality”) • Adaptive • Making upgrading and administration transparent and easy
- 18. Role of research 18 Extensive international research relevant to digital inclusion UK Research councils give high priority to achieving impact, informing business, government, and society : e.g. New Dynamics of Ageing (NDA) Programme: ‘Sus-IT’ project Sustaining IT use by older people to promote autonomy and independence - giving new knowledge and understanding to inform solutions to empower older people to participate fully in the digital economy and society. (http://sus-it.lboro.ac.uk/) KT-EQUAL (formerly SPARC) - a consortium of UK researchers dedicated to extending quality life for older and disabled people. Both programmes involve older and disabled people in research and bring together researchers from different disciplines, policy-makers and service users. to share knowledge and expertise to inform regulations, policy and practice across many sectors.
- 19. 5. Achieving strategic change 19
- 20. 20 Essential components of strategic change Policies and strategies Strategic alliances and partnerships
- 21. 21 Collaborative Opportunities Innovating for: Opening up new market opportunities in every sphere of life e.g. Education Homecare Commerce Recreation Healthcare Inclusion Accessibility Integration
- 22. Summing up • We have the vision of universal connectivity and inclusion • The potential economic and social rewards are vast • The challenges are immense – but we have the know- how to meet them • The opportunities for innovation and change in business and in society are even greater than the challenges. • With leadership and commitment we can tackle social inclusion through digital inclusion 22