Final course project isamar devon_yu_hsuan_nyah_nick

Final course project isamar devon_yu_hsuan_nyah_nick

• 1.
  Distribution and MarketingPlan for Nightfall Mountain Top Development Isamar Miranda Colón / Devon Dumond / Yu-Hsuan Yang Nyah Spencer / Nicholas Sweet EBBS Project & Portfolio V Sunday, June 27th , 2021
• 2.
  2 I. Executive Summary MountainTop Development (MTD) is a marketing company that specializes in gaming and mobile apps. MTD’s goals are to provide the developers of Nightfall the necessary support and exposure in order to have a successful game release. Nightfall is an action-strategy hero video game centered around a dystopian society that fights to survive from a devastating reality as an endless darkness overpowers the world and the Nephilim patrol, hunt, and execute the loathsome creatures of the deep. By following the provided marketing and distribution plan, the projected net sales revenue is estimated at $46,439.00 with a Return on Investment (ROI) of 2,995.93% based on profit projected by the close of the investment year. The primary target audience are young men from the ages of 18 to 23. Specifically, they are juniors and senior in high school and go all the way towards freshman to college graduate located in the city of Irvine, California. The estimated annual income ranges from $20,000 to $61,000. This plan utilizes a series of tools that enable interaction, connection, and brand/product awareness. The Pre-Release includes interviews, interactive and non-interactive content, and a campaign titled “Nightfall Unleashed” that focuses on dark, interactive content that allows collabs with other creators to gain additional exposure and potential customers. During the Release, the focus is to host live streams of the game. While the audience views the live streams, polls will be sent out, to include game access to the random winners, this is to promote user interaction and increase interest. Once the Post-Release Phase is reached, reviews and comments about the game will be constantly monitored to understand the next step for Nightfall, since it provides the necessary data to comprehend what customers liked and disliked about the game.
• 3.
  7/1/21 3 II. MountainTop Development Mountain Top Development (MTD) is the best step to any current and aspiring game creators. MTD consults clients on current and future works from demographics to publishing in order to give their clients the best foothold possible in the market. Leadership Team Mountain Top Development consists of a team holding a multitude of talents to bring the best to their clients. Devon Dumond oversees the strategic management for Mountain Top Development based on experience at W&D Consulting. Isamar Miranda Colón oversees the marketing department for Mountain Top Development based on experience at VTX Entertainment. Nicholas Sweet oversees the public affairs department based on experience at Republic Records. Nyah Spencer oversees the sales department based on experience at Best Buy. Yu-Hsuan Yang oversees the distribution department for MTD based on experience at Full Sail University courses in Business Management. Company Ideals The goal at Mountain Top Development (MTD) is to bring our clients the pride in their work and make an impact in the industry. MTD is focused on expanding operations to handle more clients while handling the ones we have currently. Far into the future MTD will have their own school to teach people how to transform small gaming ideas into full businesses that reach the world. Projects The current focus of Nightfall has taken over our team’s time and we are excited to be a part of it. Mountain Top Development has begun planning multiple paths for the client to choose from. The future of Nightfall has success in any direction, but we at MTD are set on showing the possibilities. Our public affairs officer has started reaching out and reviewing similar games to discover what makes customers buy and request refunds. Nightfall can maintain a single player setting progressing players through multiple missions, entities, and settings diving into lore and NPC connections and MTD knows where to put the game and how to catch the customers eye. Nightfall can choose for a multiplayer system bringing friends and strangers alike to combat the shadows that go bump in the night and MTD has identified circles were testing this game and opening for public acquisition has the greatest chances of success. Mountain Top Development also knows that not every team knows what direction they will take in the future. For this, research and marketing officers have discovered the best locations to make this game available and how to let the customers know the game will change over time and try different methods of gameplay. This route would allow Nightfall to stay flexible in choosing the future for the one game or expanding into multiple games, all the while keeping customers interested and up to date. In addition, MTD is focused and committed to work on future projects, such as a sequel to Nightfall, mobile apps, and even another video game focused on Virtual Reality. This
• 4.
  4 can broaden thespectrum of MTD’s services while providing developers the exposure and support they need.
• 5.
  7/1/21 5 III. ProjectInformation The Creative Team: Þ Executive Producer: o Carlos Lugo Þ Producers: o Tyler Rizzo, Daikee Jackson and Chris Kennedy Þ Writers: o Amanda Armstrong and Elizabeth Kaye Daugherty Þ Level Designer: o Christian Digges Þ Lead Artist: o Taylor Wise Þ Sound Designer: o Brandon Nieves Þ Gameplay Programmers: o Austin Bunker and Sebastian Rodriguez Þ AI Programmer o Fernando Borges Title: Nightfall Media: Video Game Genre: Action-Strategy, Hero Hooks “The Night is dark, but we are darker” “Born from Angels, Raised by Hell” “Releasing the Fires from Hell” “There is Terror in the Night” “Armor On, Weapons Out, One-Shot, Strikeout” “Something Lingers in The Night” “Hunt, Execute, Repeat” “From Blood and Ashes” “Is it Worth Saving or Sacrificing?” “Cross my Heart and Hope to Die” “Time is Ticking” “Beware the Silence”
• 6.
  Logline “As the societyfights to survive from a devastating reality, an endless darkness overpowers the world as the Nephilim patrol, hunt, and execute the loathsome creatures of the deep.” Premise After the Lysander Nuclear Factory exploded in Harbor Bay and radiation covered the surface of the Earth, dozens of civilians died and those who survived faced two odds, they became immune, or they mutated. The Immune society currently fights to survive from their devastating reality as endless darkness overpowers the world. These mutated creatures roam the streets ready to satiate their bloodlust with the immune, but that is until the Nephilim arrived at Harbor Bay. The blood of the fallen was more of a desire to these creatures as they provided strength and immortality. Now, the Nephilim patrol, hunt, and execute loathsome creatures of the deep to save what is left of Harbor Bay.
• 7.
  7/1/21 7 IV. Distribution& Marketing Goals First-Year Goal In the first year of the plan, Mountain Top Development hopes to find a fixed customer base to determine the target market. Since the target audience are young men aged between 18-23, the overall promotion will focus primarily on this demographic in order to establish a good relationship with potential customers. Customer Relationship In the first year, to find potential customers, it is vital to put the project in the game section of social media to attract the attention of potential consumers. Interested people will click on the advertisement and through email subscription, they will receive notifications about Nightfall. This will allow them to establish and develop a relationship with the project. For instance, through the set-up of an email list, potential customers will receive periodic emails to let them know the progress and result of the current project. Aside from this, they will be able to gain early access to the game if they are an email subscriber before an established date. Establishing a relationship with potential customers, specifically a good relationship, requires a process. This process is gradual and cannot be completed all at once. So, in the first year, MTD's goals include, but not limited to, an effective marketing strategy, developing a foundation with potential customers, and strengthening the relationship with them.
• 8.
  8 V. Target Markets PrimaryTarget Market The primary target audience are young men from the ages of 18 to 23 since gaming is a male- dominated subculture. Specifically, they are juniors and senior in high school and go all the way towards freshman to college graduate located in the city of Irvine, California. The estimated earning range is $20,000-$61,000 annually based on the average fast-food employment rates for a teen in the selected teen demographic. Furthermore, research shows that an early full-time professional career a 23-year-old might work a can earn up to $61,000. Due to Nightfall’s dark content, the requirement of needing a tight grip on the controller, and general concept. Due to many professional game streamers and gaming events are held in Irvine, CA, focusing on this location would be ideal and the best place to start (McCann, 2021). Events like L.A. Comic-Con are a great place to showcase Nightfall through the usage of flyers, posters and even Word-of-Mouth marketing (About, 2021). The primary target audience spends most of their disposable income on food and video games. Secondary Target Market The secondary target market are slightly older men from the ages of 24 to 29. The estimated earning range for this age group is $31,200-$72,400 which is calculated by taking an early full- time professional career to a successful entrepreneur, however, these could vary. After a year, Nightfall’s target audience will expand and merge with the secondary target audience. Nonetheless, this audience is not limited to slightly older men. This audience also includes 18- 23-year-old females in high school and college that are based in Tokyo, Japan. They work at noodle houses and coffee shops and make about ¥3.2 million (What, 2017). They spend most of their money on high-speed internet at internet cafes, trendy clothes, and on modern Japanese snacks (Hays, n.d.). They value education, respect, and time with their friends and family. When they go out, they like to go to bars and like to eat out at McDonalds. Outside of playing video games, they like to sing karaoke and are interested in stuffed animals, and anything related to cats. Psychographics The target audience might have good spending habits, nonetheless, splurging/careless spending is expected because the company is aiming towards the younger male audience. Interests consist of YouTube gameplays, AAA games/releases, RP games, the best/popular gamer consoles, headsets, keyboards, and other PC gaming gear as well as staying up to date in the gaming community. In 2020, there were more than 1.52 billion gamers in the Asia Pacific region, making it the largest market for video gaming worldwide, so a city like Beijing or Tokyo should be targeted.
• 9.
  7/1/21 9 In theirfree time, the target audience likes to watch scary movies and YouTube videos, listen to heavy dance music, and you can typically find them eating pizza, Cheetos, and pudding cups. You can typically find them at underground raves or at arcades. They value good storylines in entertainment, hanging out with friends, their faith, and going on adventures. In 2021, most gamers preferred to buy their gaming equipment online. The primary target market would be highly skeptical and highly educated in the gaming industry yet tech savvy, skeptical and self-reliant. They would also stream games on platforms like Twitch, YouTube, Hitbox, Azubu, and Ding it. The target market’s original beliefs and core values shouldn't be affected because they're apart of the gaming community.
• 10.
  10 VI. Distribution -Year One: Self-Distribution Plan Brick and Mortar Outlets There are a couple different Local shops in LA that we will focus on selling the game out of such as A & J Gaming, World 8, and GTA Video Games Inc. Aggregator Although you might have chosen a distribution method already. The aggregator that we will suggest is Steam. Steam requires a publisher to have a Steam developer page where everything will be running through. When publishing the game, Steam will require a $100 fee, which is acceptable since it falls within the budget (Steam, 2021). Steam also takes 30% of the revenue from game sales and the publisher establishes the prices of their game (Steam, 2021). Overall, the traffic on Steam makes it a desirable aggregator for any game publisher. Therefore, MTD recommends Steam as the main aggregator. Project Website The domain name suggested is thenightfallgame.com, it is available for $1.99 per year and is available from GoDaddy.com. The website is going to need a home page that will consist of the game’s logo and a moving graphic that is Nightfall related, like a sneak peek of gameplay. Next, there will be an about us page; this will consist of the mission statement of the game, some background on the story line of that game, and information about the creators. Thirdly, there will be a contact page, this will have a way to get in touch with the Mountain Top Development team. Lastly, there will be a store page where customers will be able to buy merchandise and even a place to submit and sell fan art. This page will also have a link to the Steam website that will take you directly to the game download page. For the Store page, the money will be collected through a merchants account. Square is the top-rated Merchants account to use for the online store (Square, (n.d.). Customer Relationship Management Systems Within the website there is a section that allows customers to type their email in and sign up for a newsletter, discounts, join a club, or get updated for upcoming gaming events. To form the relationship, there will be a way to message the customers back. The website will have a message center section that will allow the customer to have a conversation with the team. Customer complaints and concerns will be handled through phone calls to the customer service center and through the messaging section on the contact us page.
• 11.
  7/1/21 11 VII. Distribution- Year Two: Finding a Large Distributor or Publisher Mountain Top Development's marketing plan in the second year will be different from the first year. In the second year, MTD will pay more attention to publicity, marketing, and raising awareness. The following is MTD’s strategic plan to increase awareness for the second year. In today's media advertising industry, many advertising companies can help with publicity. But nowadays many popular applications can cooperate with it, such as TikTok, Instagram, Facebook, etc. The powerful game distribution capabilities of social platforms are obvious to all. Whether it is the most popular TikTok or other game promotion platforms, big data broadcasts can bring rapid user introduction and can attract a lot of attention in a short time, and games can easily get ideas. The amount of exposure you want. The user ARPU value is extremely high, coupled with the huge user base, if the game quality passes you can easily achieve success. And as long as the characteristics of the target user group are analyzed, and large-scale publicity in these applications, is very possible to increase the visibility of MTD service customers (Nightfall). Among these publishers, TikTok is best suited to increase the visibility of Nightfall. TikTok was Founded and operated by Bytedance, a Chinese company, Douyin is a short video social networking application that can be browsed on smartphones. Users can record videos from 15 seconds to 1 minute and 3 minutes or longer. Marketing is where the users are. The monthly active users of Douyin users have exceeded 200 million, so Douyin is the best choice for distributors and marketing. According to recent statistics, nearly 86% of marketers use influencer marketing to generate sales or brand awareness. Influencer marketing is popular because it can be one of the fastest ways to generate results on social media platforms. The first step of using TikTok promotion is to create a TikTok account belonging to Nightfall. In the early days of the campaign, we could create some interesting videos about Nightfall to identify the target audience for following Nightfall on TikTok. It takes about 2-4 months to get a certain amount of fan attention. Once Nightfall’s TikTok account has gained traction, it can boost its popularity by inviting some of the most popular game anchors and TikTok influencer on the site to play Nightfall live. Wait until you have a certain number of fans and heat can set up some popular TikTok imitation. Because the best way to display on TikTok can be to show Nightfall game screens or viral gimmicks. For example, you can use a piece of music or a picture in Nightfall and ask the Influencer in TikTok to challenge those potential customers and let them imitate. Once this imitation challenge becomes viral, it will let those potential customers know about Nightfall.
• 12.
  12 VIII. Sales Projections Priceand Sales Projections (based on $1500 budget) Nightfall Price Projected Units Projected Net Revenue Retail Game DLC $12.99 430 $5,585 NG+ $5.99 230 $1,377 Online Game Downloads $19.99 750 $14,992 Wholesale/Dealer Price** Game DLC $9.99 620 $6,193 NG+ $7.99 350 $2,796 Online Game Downloads $17.93 570 $10,220 Limited Edition DLC $15.99 330 $5,276 Projected Total Net Sales Revenue $46,439.00 Return on Investment (R.O.I.) An ROI of 2,995.93% based on profit of $46,439 is projected by the close of the investment year. The ROI could decrease as far as 2,580.21% based on profit of $3,720 on the lower end and increase to ROI of 2,840.29% % based on profit of $44,104.39 on the higher end. This range was based on a plus/minus of 65% based on research into the prospective target market.
• 13.
  7/1/21 13 IX. Marketing MarketingTools Þ TikTok Þ Instagram Þ Facebook Þ Social Media Ads Þ Posters Þ Flyers Þ Video Þ Email Þ Loyalty Program Þ Blogging Þ Reddit Þ YouTube Þ Podcasts Þ Twitch Þ Indie Gamer Forums Promotion The goal of the following marketing plan is to provide the necessary exposure and fanbase for Nightfall. This can increase customer attraction and interaction. This plan utilizes a series of tools that enable interaction, connection, and brand/product awareness. The Pre-Release includes interviews, interactive content, and a campaign titled “Nightfall Unleashed” that focuses on dark, interactive content that allows collabs with other creators to gain additional exposure and potential customers. During the Release, the main focus is to host live streams of the game. Research states that 80% of the audience prefers live streams compared to blogs (Uzialko, 2019). While the audience views the live streams, polls will be sent out, to include game access to the random winners, this is to promote user interaction and increase interest. Once the Post-Release Phase is reached, reviews and comments about the game will be constantly monitored to understand the next step for Nightfall, since it provides the necessary data to comprehend what customers liked and disliked about the game. The comments made from streamers, viewers, and product page reviews are of high influence within the gaming community, which is why it is vital to be in the know of what is trending in the game. Pre-Release (July through September) Strategy The Pre-Release strategy focuses on attracting potential customers through social media and common public places, also known as Volume Marketing, using accuracy through volume. Volume marketing puts brand names and slogans in front of the eyes and ears of thousands of potential customers (Hanks, 2021). With this strategy, Nightfall can build a solid foundation and enough hype for the official release. Tactics Þ July 1st -8th – TikTok pre-hype content. Post 30sec-1min teaser reels. (Continuous post throughout the duration of the Pre-Release.)
• 14.
  14 Þ July 9th -16th –Begin TikTok/Instagram crossover. Þ July 25th -31st – Twitch live with Developers. Þ August 1st -8th – Begin Email promotions with Loyalty Program sign-ups. Þ August 17th -24th – Podcast interviews/mentions of Nightfall. Þ September 14th -21st – Introduce Nightfall Unleashed. This is specialized content that is focused on dark-themed interactive content. Þ September 22nd -29th –TikTok, Instagram, and Twitch simultaneous content (Nightfall Unleashed). Release (October) Strategy The Release Day strategy is all about flooding the market with live content. Streamers online showcasing the game and Nightfall’s team hosting a stream playing the game and discussing the process. Livestreaming Marketing has been proved effective as on average 80% of audiences prefer live content over posts and blogs (Genie, 2021). Tactics Þ September 30th . Formally bought ads on Facebook and Instagram will announce Nightfall’s release day alongside with primary channels to tune into leading up to the event. (Social Media Ads) Þ October 1st -5th . Daily podcasts will be held talking about the games features and answering questions from reddit, forums, and page comment strings. Any outside channels who are interested in hosting an interview should be scheduled in this time. (Podcasts) Þ October 5th -8th . Team led Livestreams covering details of character options in game along with equipment walkthroughs. Team will also address questions from chat as necessary. (YouTube) Þ October 9th. Street Team hands out flyers near Fangaea-Con 2021 located in Scottish Rite Event Center 1895 Camino del Rio S. San Diego, CA 92108. Þ October 10th -16th . Team, partners, and affiliates will host livestreams playing Nightfall. Clips will be retrieved during these livestreams along with taking note of the streamers comments and the viewers to be used as feedback. (Twitch) Þ October 17th -28th . Nightfall channel will post clips from livestreams along with comments from the team about the release. These videos will be used as tracking and public response as questions are submitted on videos the team will create a response video. Interacting with the public will promote the game and relations with the audience (TikTok) (Dievendorf, 2021). Þ October 29th -31st . Introduce Nightfall Unleashed: Halloween Edition. Release limited edition posters! Post-Release (November through July)
• 15.
  7/1/21 15 Strategy The Post-Releaseis all about the changes to come for Nightfall. Reviewing the comments made from streamers, viewers, and product page reviews. After reviewing this information and identifying the changes that can and will be made, the work in progress is announced to the community (Moustakas, 2020). Tactics Þ November 5th -11th . These days are used to blog about the success and shortcomings of the games release. Transparency is the key to trust in these situations. This is also where you post the changes you know need to be made as soon as possible. (Blogging) Þ November 12th -17th . These forums are both to broadcast changes to your game and to review threads already talking about Nightfall. These forums can be a place to get new customers and recruit additional insight and help for the changes to come. Address comments about Nightfall both positive and negative to reinforce the connection with the audience. (Indie Gamer Forums) Þ December 3rd -7th . These podcasts are where you announce the changes and updates the team has confirmed in progress. As the days move on you address comments, questions, and concerns from the previous podcast. In the final day the team shares where they see the end goal of the game in terms of changes and additions. (Podcast) Þ January 24th -28th . Nightfall gaming page and gaming groups are the focus this week. Any updates made successfully will be reported on posts on these pages along with supporting visuals. Saturating these pages open the opportunity for audiences to stay up to date and pull in new customers. (Facebook) Þ April 1st -4th . With the advancements made, this is the week to show case it. Publish videos showing the contrasts between previous complaints and concerns and what you’ve fixed. Any additional content and adjustments made should also be featured in these videos. (YouTube) Þ April 8th -11th . This is where you thank customers staying through trialing period and pull in additional customers. Rewarding customers within game loot, abilities, equipment, or loot will connect your audience with the team to demonstrate your appreciation. (Loyalty Program)
• 16.
  16 X. Budget Tactic SpecificsFrequency (e.g. daily, monthly, quarterly) Annual Cost Aggregator Fees Steam Initial Game Fee One-Time $100 Brochures/Flyers Nightfall Features & Specs. (250 units/$0.47) As required $117.50 Signs/Billboards N/A N/A $0 Merchandising POP Displays N/A N/A $0 Manufacturing DLC production 500 units/$0.99 As required $495 Duplication N/A N/A $0 UPC Code N/A N/A $0 Gifts/Prizes/ Ad Specialties Media Advertising Print Nightfall Poster (50 units/$1.80) As required $90 TV and Radio N/A N/A $0 Online Social Media Ads (50 PPC/$2.69) As required $134.50 Other (Billboards, etc.) N/A N/A $0 Direct Mail Website Development/Programming N/A (Included in hosting subscription) N/A $0 Maintenance/Hosting GoDaddy website hosting. $13.99/month Monthly $167.88 Trade Shows/Festivals Fees and Setup N/A N/A $0 Travel/Shipping N/A N/A $0 Exhibits/Signs N/A N/A $0 Press Kits Nightfall EPK As required $400 T-shirt printing N/A N/A $0 Product Placement Fees N/A N/A $0 TOTAL $1,504.88
• 17.
  7/1/21 17 XI. Appendices [Authorremoved at request of original publisher]. (2016, March 22). 10.4 The Impact of Video Games on Culture. Understanding Media and Culture. https://open.lib.umn.edu/mediaandculture/chapter/10-4-the-impact-of-video- games-on-culture/. 7 tips to creating a memorable slogan. (2019, February 7). VerticalResponse Blog. https://www.verticalresponse.com/blog/7-tips-to-creating-a-memorable-slogan/ 8 Useful TikTok Marketing Tactics. Neil Patel. (2021, February 12). https://neilpatel.com/blog/tiktok-marketing/. About Us. Los Angeles Comic Con. (2021, June 11). https://www.comicconla.com/about-us/. Alisoun Mackenzie. (2019, March 6). 3 Ways To Build Relationships With Potential Clients * Alisoun Mackenzie. Alisoun Mackenzie. https://alisoun.com/3-ways-to-build- relationships-with-potential-clients/. Cartwright, B. (2020, September 3). 79 marketing tools and software for every business & budget. HubSpot Blog | Marketing, Sales, Agency, and Customer Success Content. https://blog.hubspot.com/marketing/marketing-tools Clement, J. (2021, May 5). U.S. average age of video gamers 2019. Statista. https://www.statista.com/statistics/189582/age-of-us-video-game-players-since- 2010/. Dievendorf, A. (2021, March 25). TikTok marketing in 2021: What is TikTok and how can you market on it? Fanbooster. https://fanbooster.com/blog/tiktok-marketing/ Domain Name. (n.d.). https://www.godaddy.com/domainsearch/find?checkAvail=1&tmskey=1dom_03_all_10spi n&domainToCheck=thenightfallgame. Game promotion - Game development: MDN. Game development | MDN. (n.d.). https://developer.mozilla.org/en-US/docs/Games/Publishing_games/Game_promotion. Gamer vs. non-gamer in the game culture: Do they share beliefs? Perspectives on Games. (2012, September 24). https://perspectivesongames.wordpress.com/2012/09/24/gamer-vs-non- gamer-in-the-game-culture-do-they-share-beliefs/. Genie, G. M. (2021). 11 video game marketing strategies you can use right now. https://www.gamemarketinggenie.com/blog/11-video-game-marketing-strategies
• 18.
  18 Geyser, W. (2021,March 22). TikTok Marketing for Beginners - A Marketer's Guide to Advertising on Tiktok. Influencer Marketing Hub. https://influencermarketinghub.com/tiktok-marketing-guide/. Hanks, G. (2021). Volume marketing tools. Small Business - Chron.com. https://smallbusiness.chron.com/volume-marketing-tools-71657.html Hays, J. (n.d.). VIDEO GAMES PLAYERS IN JAPAN: OTAKU, ONLINE ADDICTS AND KOMPU GACHA. Facts and Details. http://factsanddetails.com/japan/cat21/sub144/item2908.html. Holiney, V. (2021, April 27). How to create a catchy slogan. Top slogan generators. Logaster Blog. https://www.logaster.com/blog/slogan-generators/ Kort-Butler, L. A. (2020, April 26). Gamers on Gaming: A Research Note Comparing Behaviors and Beliefs of Gamers, Video Game Players, and Non‐Players. Wiley Online Library. https://onlinelibrary.wiley.com/doi/abs/10.1111/soin.12363. Masterclass. (2021). Screenwriting Tips: How to Write a Logline. https://www.masterclass.com/articles/screenwriting-tips-how-to-write-a-logline McCann, A. (2021, June 9). 2021's Best Cities for Gamers. WalletHub. https://wallethub.com/edu/best-cities-for-gamers/36270. Moustakas, M. (2020, September 30). Ensure product launch success by utilizing the post- launch stage. Product Marketing Alliance. https://productmarketingalliance.com/how-to- ensure-product-launch-success-by-utilizing-the-post-launch-stage/ Q: How Much Do Teen Jobs Pay per Month in 2021? ZipRecruiter. (n.d.). https://www.ziprecruiter.com/Salaries/Teen-Salary-per-Month. Simon, S. D. (n.d.). How to Build Customer Relationships (And 7 Ways to Increase Retention). Yokel Local Inbound Marketing Agency. https://www.yokellocal.com/blog/build- customer-relationships. Snigdha. (2020, July 9). 10 Proven Ways to Build Life Long Customer Relationships (and Why it's Important). REVE Chat. https://www.revechat.com/blog/importance-of-building- customer-relationships/. Square. (n.d.). Solutions For Your Small, Medium & Large Business. Square. https://squareup.com/us/en. Top 16 marketing tools (to make you a smarter marketer). (2021, June 17). ProofHub. https://www.proofhub.com/articles/marketing-tools
• 19.
  7/1/21 19 Twitch forgame developers. (2019, March 29). Twitch Blog. https://blog.twitch.tv/en/2019/03/29/twitch-for-game-developers-b664163bed65/ Unitas, A. (2020, March 8). How to write a logline that producers love | Log line examples. StudioBinder. https://www.studiobinder.com/blog/write-compelling-logline-examples/ Uzialko, A. (2019, July 8). Video Livestreaming for marketing - businessnewsdaily.com. Business News Daily. https://www.businessnewsdaily.com/9442-how-to-livestream- advertise-for-business.html Wang, C., & Yu, G. (2017, December 4). The Relationship between Player's Value Systems and Their In-Game Behavior in a Massively Multiplayer Online Role-Playing Game. International Journal of Computer Games Technology. https://www.hindawi.com/journals/ijcgt/2017/6531404/. What is the average salary in Japan by occupation and age? Blog. (2017, July 5). https://resources.realestate.co.jp/living/average-salary-japan-occupation-age/.