Final future of hotels

Final future of hotels

• 1.
  The Future ofHotels Collins Ferebee & Sabina Huh
• 2.
  Hypothesis Use of hotelsas a social networking space for both guests and city residents
• 3.
  Forces: Technology Technology drivenculture- Where technology and its devices are implemented intrinsically and used comfortably in society (ipads, smartphones, apps, facebook.. etc) People try to keep up with rapidly changing technology. Code:Transformative/ Portable
• 4.
  CNN’s Survey: * Sixout of 10 Americans get news from the Internet, survey says * Pew Internet report also says people's online news experience is a social, interactive one * Most people said they have from two to five main news sources online Technology: Example
• 5.
  “Hurricane Sandy: Twitter,Facebook Emerge As Portable: 33% of cell phone owners Lifeline During Disasters Despite Pranks” now access news on their cell phones. - International Business Times Personalized: 28% of internet users have customized their home page to include news from sources and on topics that particularly interest them. Participatory: 37% of internet users have contributed to the creation of news, commented about it, or disseminated it via postings on social media sites like Facebook or Twitter. 75% get news forwarded through email or posts on social networking sites and 52% share links to news with others via those means. Pew Reasearch Center/ CNN article Technology: Example
• 6.
  Forces: Social People constantlywant to feel connected and be able to exchange information and ideas with speed and ease. People want to be current with the latest practices and news. People want to interact and network in spaces with others who share similar interest (Linkedin, Social Networking sites) Code: Collective/ Selective
• 7.
  Pew research 2011: SocialNetworks As for the things people are sharing online: Internet users sent 360 billion pieces of content across Facebook over the year, which included links, notes and photos. Flickr, just one of a number of popular photo sites, saw 130 million photos uploaded to the site each month. -New York times Social: Example
• 8.
  Forces: Economy Due tothe financial recovery after the downfall of previous years, people are very conscious of where they are putting their money and when they do they want the most value and experience for the money. Customers want the most experience for their money with package deals and special offers and information on city events Code: Value
• 9.
  * “The Riseof Gilt Groupe: The Great Recession Fuels the Perfect Storm” -Frobes 1/02/2012 * Six in 10 affluent Millennials read user-generated product reviews when shopping for luxury goods *55% have learned about a product in a store, but preferred to purchased it online * “Millennials are often turning to * 18% recommend luxury brand purchases through social network flash sales and daily deals to get sites, reports the Luxury Institute. luxury goods at a bargain.” -David Bakke, Money Crashers * “Affluent Millennials are very early adopters of new digital, social Personal Finance. and mobile technologies. They use these new tools to crowd source Economy: Example information from peers even while they are shopping at retail.” -Forbes10/02/2012
• 10.
  Trend Hotels integrating new technologies to services and amenities. (Ex. digitized lobby, hotel’s smartphone applications, free Wifi…) LobbyFriend application
• 11.
  Trend Content marketing creating anddistributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Facebook pages for business L’Oréal’s Garnier Fructis + Rolling Stone: news emerging musicians and their styles.
• 12.
  Trend -Multi functional spaces for collaboration where different companies work within the space to exchange information and get feedback. (Ex. Interiors of Dogpatchlabs Dogpatchlabs “A Community And Workspace for Entrepreneurs.”)
• 13.
  Trend Public Space for Networking (Ex. Ace Hotel- open lobby with an accommodating environment for connecting, leisure, and working, Bryant Park- offers online social networking site) Ace Hotel Lobby
• 14.
  Trend Customized Search Engine: Choosinga Hotel by ‘Experience’ and Neighborhood Hipmunk Airbnb: “What king of neighborhood are you looking for?”
• 15.
  The Out NYC Trend Guests desire niche experiences targeted to their specialized interest and local culture Library Hotel NYC
• 16.
  Culture & Language -Subculture: TECH Geek -"Geek" no longer seen as a negative term -immersed and connected by technology -work and play interchangeably -network virally and need spaces designed to accommodate
• 17.
  Travel spending byMillennials rose 20% in 2010. -New York Times millennials are the fastest-growing age segment in for travel services in 201, growing 20 percent. Hotels are responding by adding more technological amenities like complementary high- speed Internet and iPads in every room. -American Express
• 18.
  Insights - Spaces accommodatingfor variety of purposes. - Promoting connection and collaboration through a secure platform. -Providing services or events conducive to organic connections. -providing technological devices within the space/ lobby to help effectively and easily exchange and obtain information -A friendly environment implementing high technology without seeming cold -Spaces designed for selective interest -bringing events formed online to offline settings. -developing content marketing sites/ apps
• 19.
  Profile of Client Marriot: Mass chain hotel. -implements uniform service and environment in chain hotels needs to alter to the current specified interest demands of the millennial. -lacks special features -does not change to the social and environmental setting of the city -lacks up to date technology -too traditional, not relaxing -not up to date with the change from luxurious/ over the top hotel decor, to today's more relaxed/ modern aesthetic
• 20.
  Trend Insights -lobbies associal spaces with tech devices consoles -offering social events and special deals -developing smartphone applications -relaxed décor to match more laid back attire -multiple bars/lounges with different themes to drive city residential customers -digitizing and making the process of check-in and check-out quick and easy -highlight the local culture of the city and create specialized environments -diversify appeal