Final hh - 18.4.19 - icw vr experience xavier release
- 1. News Release April 19, 2018 © 2016 AT&T Intellectual Property. All rights reserved. AT&T and the Globe logo are registered trademarks of AT&T Intellectual Property. AT&T Brings Virtual Reality Experience to Xavier University Striking 3D Experience Teaches Students the Dangers of Smartphone Distracted Driving CINCINNATI, April 19, 2018 — Xavier University teamed up with the AT&T* It Can Wait campaign today to talk about the dangers of smartphone distracted driving. Research shows that nearly 9-in-10 people admit to using their smartphone while driving.1 People are doing much more than texting while behind the wheel. To illustrate this for the masses, we brought a virtual reality experience to the atrium of Xavier’s Fenwick Place. Students there came face-to-face with the very real dangers of distracted driving through a memorial wall, a wall of keys representing lives lost and a wall made to look like crushed car parts. “It’s great to see AT&T – a technology company – using technology to combat something that has become a very dangerous habit,” said Xavier University Police Chief Daniel Hect. “Even when you’re alone in your car, you’re never alone on the road, and I truly hope that Xavier students remember that after taking part in this It Can Wait experience today.” “This is a busy, urban campus, with many students not only driving, but also walking with cars alongside or in front of them,” said Hamilton County Safe Communities Coordinator Sharon Garry. “All of us need to do a better job of putting our phones down when we hit the ignition. Texting, taking a selfie, or commenting on a photo – it can all wait until we get to our destinations.” It Can Wait is a national movement urging drivers to keep their eyes on the road, not on their phones—distracted driving is never OK. The campaign began with a focus on not texting and driving. We’ve now expanded it to the broader dangers of smartphone use behind the wheel. Since its launch in 2010, the campaign has: Helped grow awareness of the dangers of smartphone distracted driving to nearly all of those surveyed. 1 Inspired more than 23 million pledges to not drive distracted. Collaborated with AT&T data scientists on research that shows how statewide anti- texting laws impact the rate of texting while driving. To learn more, go to ItCanWait.com.
- 2. April 19, 2018 © 2016 AT&T Intellectual Property. All rights reserved. AT&T and the Globe logo are registered trademarks of AT&T Intellectual Property. Page 2 1 Online survey with 7,505 respondents (totaldistracteddrivers n=6,438) conducted by Kantar AddedValue. Ongoing survey,data representedhere werecollected January 2017- December 2017. Nationalpanel sample(ages 15-54,drive,andhavea smartphone). *About AT&T AT&T Inc. (NYSE:T) helps millions around the globe connect with leading entertainment, business, mobile and high speed internet services. We have the nation’s largest and most reliable network** and the best global coverage of any U.S. wireless provider. We’re one of the world’s largest providers of pay TV. We have TVcustomers in the U.S. and 11 Latin American countries. More than 3 million companies, from small to large businesses around the globe, turn to AT&T for our highly secure smart solutions. AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc. Additional information about AT&T products and services is available at about.att.com. Follow our news on Twitter at @ATT, on Facebook at facebook.com/att and on YouTube at youtube.com/att. © 2018 AT&T Intellectual Property. All rights reserved. AT&T, the Globe logo and other marks are trademarks and service marks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. **Coverage not avail. everywhere. Basedonoverall coverage inU.S. licensed/roaming areas. Reliabilitybasedonvoice and data performance fromindependent 3rd partydata. For more information, contact: Holly Hollingsworth AT&T Corporate Communications 614-223-5711 [email protected]