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Final idea
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- 2. Target Audience When Iwas brainstorming up the target audience for my documentary I didn't select a specific demographic that I was aiming my documentary towards. This being because my documentary is applicable to everyone. Body Image and Body Confidence is something that can have an effect on everyone; and cause people to feel like they are lesser of themselves. I do believe however, that my topic is more relatable and relevant to a younger audience of people within the ages of 11- 23.This being because at the age of 11 is when people enter secondary school, which is a new environment for them, meaning that they are exposed to new things and their bodies develop. Throughout a child’s journey in secondary school, they experience puberty in which their mindset and body changes.Due to this they start to take their appearance more seriously and typically at the end of their secondary school experience they become more familiar and accepting of the shape they have in means to attract their desired sex. This continues through to university where both boys and girls are influenced to look a certain way to both instill confidence and to again attract those of the desired sex.
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- 4. Primary Research In orderto further understand my relevant ‘target audience’ I decided to conduct various primary research such as: 1. A Focus Group
- 5. Primary Research In orderto further understand my relevant ‘target audience’ I decided to conduct various primary research such as: 2. An Interview With My Parents
- 6. Primary Research In orderto further understand my relevant ‘target audience’ I decided to conduct various primary research such as: 3. Questionnaires
- 7. Secondary Research I alsoconducted various secondary research methods (content research etc.) in order to gain more of a social understanding of my topic and seen the way in which others who may have made the documentary approached the topic. For e.g. I did a content research task; within this task I had to: - Research 7 articles related to my topic - Find 2 Companies/ Organisations that do something concerned with your idea - Research Facts, Figures and Statistics about your topic
- 8. Articles Article Link: http://selfesteem.dove.co.uk/Articles/Written/the_impact_of_social_media_and_body_image_does_social_networkin g_actually_trigger_body_obsession_in_todays_teenage_girls.aspx Title: Theimpact of social media and body image: does social networking actually trigger body obsession in today’s teenage girls? Author: Jess Weiner Date: 27 June 2014 Summary: This article discusses whether social media plays a part in people wanting to make their bodies look a certain way. It talks about the research conducted in order for them to stem an argument to this question and it promotes the idea of having a good sense of self esteem. This article addresses the question and then shows the help that they can get if they feel this way or if they feel like they’re pressured to look a certain way and they end it with someone basically saying that everybody should be comfortable with the skin that they’re in Impact: This is effective because it explores back one of the aspects of body image that I’ll be addressing in my documentary so I’ll be able reference back to this article in case I need help with some points and also it addresses social media’s play in people feeling like they have to look a certain way
- 9. Secondary Research I thenexplored the current existing programmes/documentaries that are already available today and I decided to evaluate them against my idea. I identified; What the documentary was about?, Who the target audience for the documentary is ?(giving evidence based upon topic,style and presenters)and Why my documentary and my idea is different to this one? By doing this I was able to establish/ differentiate my own idea making sure that it had some individuality; this making it more likely to appeal to an audience. It also worked as inspiration because I was able to adapt some of the themes and visuals that was presented in these documentaries. 2. Under Pressure - Teen Body Image and Eating Disorders 1. Taryn Brumfitt - Embrace/ Body Image Movement 3. Swallow it: A society’s struggle with eating and body image
- 10. After conducting bothof my research both Primary and Secondary; I had to evaluate its effectiveness.I stated what method I used and then what is helped me and what I gained from it
- 11. How did myidea start? My idea started because I began to think about today's generation and how people are made to believe their body is supposed to look a certain way. Me being a teenage girl of today there is an applied pressure because your body to look a certain way in order for you to be seen as beautiful. If you are bigger than that expectation you are seen as ‘ fat ‘ which is connoted to be ugly. Also, this idea sprouted by general observation. By looking at the way girls/promote themselves to their desired se and listening to the things girls/boys say about their bodies in comparison to others. If people don't fit this ‘body norm’ then they are subjected to body shaming by the majority which lowers body confidence and self esteem.
- 12. What factors changedmy idea? - Looking at my SWOTS gave me the ability to understand why people thought that certain things were a weakness and the threats that also came with this idea. I had to rethink the practicality of this idea and think about how I was going to present my idea visually. I had to break my documentary into three parts (Introduction, Middle (most important part) and Summary) and then specify how I was going to incorporate the conventions in each part of the documentary and how long each part would be.
- 13. Channel and Distribution AdvertisingImpression Cost 1. Social Media - paying for small ads to be posted in different sites - 21st century majority of people are connected to a social media account so I if I was to put up posters or little adverts on a site such as Facebook or Instagram. Pre - roll Video on Youtube - £600 OR Banner on Facebook - £400 2. Commercials/ TV adverts - A lot of people will end up seeing the adverts on television so they are aware that the documentary is being arranged and those interested in the actual topic will want to watch it. TV advert on Channel 4 on Sunday night 10pm - £1,500 Final Cost - £2,500
- 14. Channel and Distribution PromotionImpression Cost 1. Arrange a ‘pop-up’ event for your documentary on London South bank - Will create a ‘buzz’/ publicity around my topic so more people are aware of the production of this documentary. £800 2. Premiere Screening of your documentary at the Clapham Picturehouse - It gives me an opportunity to tell people why this documentary means so much to me and why I‘m making this. - Able to invite the organisations/companies that I’ve involved in the documentation of the documentary to speak to the audience to make them more ware of the issues I'm discussing which will help them with their organisation in terms of exposure /publicity. £200 Final Cost:£1 000
- 15. Channel and Distribution PublicityImpression Cost 1. Pay a PR agency - It’ll give my documentary exposure. It’ll be seen in a lot of places so more people will be familiar with the documentaries content. Being that my documentary represents a movement I think that the best form of publicity is to pay a PR agency. £1000 2. Send an exclusive clip to TV bloggers - It gives people something to discuss and talk about it. Being that my documentary is focused on the opinion of the people I think that allowing people to discuss the topic makes them more interested in what my documentary is going to be about, It builds up a profile on what people can already expect to see without it actually being released. £100 Total: £1100
- 16. Where channel areyou going to put it on? I’ve decided that I am going to put my documentary on BBC. I think that this will be the most effective channel to put my documentary on in terms of promoting my documentary Also, BBC has a denomination called BBC Fresh where they put up documentaries that small british film companies produce in order to give them a platform which I think again will be beneficial to me because it’ll give my documentary the exposure that I need to increase my viewers.I will be broadcasting my documentary on BBC3 this being because I think that the programmes shown on this channel suit the tone/mood of my documentary.
- 17. Commercial Viability Intotal I am going to spend $135,450. Converted to pounds I’m going to need to generate £108, 106.03 for my funding. However, being that I am a small business this budget is unrealistic so I will aim to make adjustments within my budgets. I am going to be both the producer and director of my documentary so I’ll save $18,900 and also I won't have every single key personnel present every single day of shooting.
- 18. How am Igoing to fund it? When I was decided who was going to fund my documentary I was stuck between Indie Gogo and KickStarter.I highlighted what the benefits of my documentary was going to be. I’m yet to make an official decision. Indie Gogo Kickstarter - Established to provide more opportunities to backers than Kickstarter - Indiegogo is usually perceived as a less strict platform - available in over 200 countries and provides more categories (24 vs Kickstarter’s 15 - Gives backers control over whether they want fixed - It’s the biggest crowdfunding platform there is. - Kickstarter campaigns have already raised over US$2bln - It’s hosted 95,000 successful projects - Total of 9.7million backers - A further 2355 campaigns have raised over US$100k.
- 19. Legal and EthicalIssues
- 20. Structure of myDocumentary - Opens with cutaways of the general public in order to show the different bodies shapes that exist in my surrounding environment - I’m going to include a voice over discussing what is suggested to be the social norm of body shape and its ‘expectations’ - Show publications from the media glorifying different body shapes - Incorporate the history of the expected size of both men and women over time today
- 21. Structure of myDocumentary Middle - Voxpops of people on the street asking them: 1 thing they love on their body? and one thing that they would change/alter if they could? - Interview with someone who works in a eating disorder clinic and hopefully an interview with someone who attends the clinic - Another set of vox pops asking the public: If they believe that the media plays a role in the way in which people view themselves?
- 22. Structure of myDocumentary - Reaffirm my conclusion of what I’ve learnt and gathered from my vox pops and my interview - Compilation of every positive someone has said about themselves - Footage from the inside of the Eating Disorder Clinics in order to show what they do
- 23. Structure of myDocumentary Middle
- 24. My Aims, Objectives& Purpose The aims of my documentary is to firstly promote self love and acceptance of body shape which I think is very important. I am aiming for for the stories included within my documentary to inspire and motivate other to feel at peace with themselves. I want to inform and get opinions as to why people think that there is a pressure on people to look a certain way and if it’s influenced by the media. Also I want to address the problems that may come about to those who may not fulfill the desired shape for e.g. eating disorders etc.
- 25. Thank you forlistening if you need any additional information concerning the contents of my documentary please visit my WIX page