Final Next Generation Content Management
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The document discusses the evolution of content management from rigid systems to a more flexible, user-driven approach, highlighting the need for improved metadata and collaboration tools. It emphasizes the importance of semantic technologies and the role of mobile publishing in facilitating better communication and access to information. Ultimately, the future of content 2.0 is framed as a service-oriented model that prioritizes user engagement and productivity over traditional systems.
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Final Next Generation Content Management
- 1. Content 2.0: Next Generation Content Management Tony Pietrocola, president [email_address] www.TenthFloor.com
- 2. Agenda Current Situation Where we’re going Drivers of change Will Content 2.0 catch up to Web 2.0 Intersection of WCM and Next Generation Web Content Routing RDF Semantic Technologies Q & A
- 4. Remember Reagan and the Pony!
- 5. Current Situation Please send help! Rigid enterprise-wide CMS implementation Most content is created as individuals It’s difficult to collect these artifacts Format, structure and meta data are weak No clear definition of “enterprise content”
- 6. It’s Thunderdome! Controlled by small number of individuals Primary concern is publishing (multi) Everyone loves their desktop Existence of “low-overhead” collaboration tools Global organizations with varying priorities Meta data ignorance
- 8. Where We’re Going Scrum anyone? Content “born” from multiple sources - Wikis - Blogs - Discussion groups Flexible WCM and meta data Unified presentation of multiple sources User generated content will shape communications Meta data over search!
- 9. Drivers of Change Consumers expect instant access to everything! Digital natives entering workforce, boomers gone! Control is decentralized through cross functional teams Knowledge experts are taking ownership Collaboration is fun, less pressure and changing the way we work Out with the… In with the…
- 10. The Cold War Deep analysis (timeless) Conflicting information Consensus Improvement Intermediated Influenced by many factors Controlled Authority (current) Community (future) versus Broad observation (timely) Complimentary information Diversity Innovation Direct Independent Open information
- 11. Collaboration! Single interface access to multiple content types True mobile access No single geographical content source Content will be recognized as an asset Meta data will be usable and actionable Users will control
- 12. Will Content 2.0 Catch Web 2.0 Web 2.0 has mainly been about: AJAX Tagging Front-end user-experience innovations Content 2.0 will be about: Relevance Device- and platform-independent Structured content to the right people, in the right places, in the right format, at the right time. Source: O’Reilly
- 13. WCM – From Control to Collaboration Designing next-generation enterprise search systems that combine best practices in taxonomies and tagging with search analytics, guided navigation , thesauri, clustering algorithms, and rich result interfaces . and why... Consumers in control Explosion of video Multi channel Globalization Structured and tagged content
- 14. Next Generation WCM Evolution C onversations with customers are most important Simplify integration of systems to support customers and employees Search the enterprise, conversations, people and the world Move ECM from enclosed back office systems to engaging front office systems Source: UBS.com Think UBS!
- 15. The Future AI – displacing human beings / human error More systems will be web systems REST* is gaining on SOA You cannot make a better wiki, blog or forum Users will choose the information sources Simple programming models and languages (Rails) Light-weight connecting of systems * Representational State Transfer To Infinity & Beyond!
- 16. Content Routing Source: Communitywiki.org
- 17. Resource Description Framework (RDF) Semantics What would you get in Google today? “ I’m looking for a warm place to vacation and I have a budget of $3,000. Oh, and I have an 11-year-old child.” Next generation: The same search would ideally call up a complete vacation package that was planned like a human travel agent. The Technology: This is made possible with the proper WCM and search technology utilizing RDF Semantics.
- 18. Semantics and WCM Semantic technology encodes meanings separately from data and content files, and separately from application code. This enables machines as well as people to understand, share and reason with them at execution time. With semantic technologies, adding, changing and implementing new relationships or interconnecting programs in a different way can be just as simple as changing the external model that these programs share.
- 19. Semantics Enables bridging and interconnection of data, content, and processes Must define, communicate and recode the data structures Semantic technologies are “meaning-centered.” They include tools for: auto-recognition of topics and concepts, information and meaning extraction, and categorization Given a question, semantic technologies can directly search topics, concepts, associations that span a vast number of sources.
- 20. Mobile Publishing: The Preferred Channel Mobile publishing – text, video, websites 139 million enabled text phones in US with 80% read rate* Always on and subscribed (e.g. RSS) Mobile is a unifying medium Mobile is a measurement device Mobile is a revenue generator *Source Wall Street Journal
- 21. In summary Establish a conversation with your customers, your employees and the market Give up control and trust and involve your users Meta data over search Content 2.0 is about services, not systems A new generation of users will expect nothing less than: Increased communication Increased knowledge Increased productivity
- 22. Q&A Tony Pietrocola, president [email_address] www.TenthFloor.com