Final presentation

Final presentation

• 3.
  GAMERS Male Female OTHER ACTIVITIES Series Movies Music LiveStream 35 years average 70% consoles Πηγή: gr.ign.com
• 4.
  • Awareness ofXbox One and superiority • Engagement with casual target group • Maintenance of Xbox 360 momentum
• 5.
  • Youtubers  GRamers InFeRnoBraVeHeart  Σχέδιο Β • Journalists  Unboxholics  IGN (gr)  Game world  Cowboytv  Enternity
• 6.
  • Social media •Owned media • Website • Εμπλοκή κοινού-event
• 7.
  Xbox One promotesthe realistic dimensions of playing an online game while using multiple platforms. Event: “Play out of the box” escape rooms
• 8.
  Popular Challenging Fun Trigger curiosity Real-time Task- sequence Safe Teamwork
• 9.
  • Participation 1. onlinequiz on new site section 2. high score – time 3. x players 4. golden, silver, bronze ticket • Sponsored ads on Fb • Xbox Live • Youtubers • Journalists
• 10.
  • Campaign name: ‘’ Play out of the box’’ • 3 weeks, Before Christmas • Rented rooms • 4 game-themed (360&One)Escape Rooms • Reception Area3 X-Box One consoles(Game-Movies-Internet) • Banners • Cosplayers
• 11.
  • Alan Wake( psychological survival horror video game) Purpose: defeat the Dark Presence Quests: 1st room :find torches and batteries before lights turned off 2nd room: video- clue, combined pieces of paper light the dark door
• 12.
  • Gears ofWar ( conflict between humanity and subterranean reptilian hominids) Purpose: antidote , dominance Quests: covers , numbers  chemicals 2 teams, simultaneously – Time
• 13.
  • Halo (A military science fiction first-person shooter video game) Purpose: Help Master Chief-John 117 Quests: Notes, photographs, audio messages, puzzles  letters on buttons-unlock the gun.
• 14.
  • Dance Central(Music Rhythm Kinect Game) Purpose: x steps Quest: audio, Microsoft band & DVD, Kinect dance, time find the x
• 15.
  • Upload contentof the event