The document introduces the new Apple iPhone 7, which improves on the perfection of the previous iPhone design. It has enhanced components like the Digital Crown with integrated Touch ID and Sense Button for more control. The iPhone 7 is thinner thanks to its aluminum, ceramic, and glass design. It has the new A10 Fusion chip for more battery efficiency and power. The Retina HD+ screen has almost 4 million pixels on a double layered sapphire canvas. The document encourages buying the iPhone 7 to experience the next level of innovation it brings.