CONNAISSANCE 2013

   Business Quiz

      Finals
Format

          Three Rounds
    First Round – Write Bros
Second Round – Qryptic Qunnect
  Third Round – Infinite Pounce
Round 1 WRITE BROS.

    Set of 5 Print Ads

Each correct answer gives
you 5 points, bonus 5 if you
       get all correct
1.
2.
3.
4.
5.
Exchange Your Sheets!
1.
1. Volkswagen
2.
2. Saint-Gobain
3.
3. Fevicol
4.
4. Apple – Think Different
5.
5. Samsung
Scores Please!
ROUND 2
     BUSINESS QUIZZING PORTAL
‘WWW.BIZQUIZ.IN’ PRESENTS ITS SPECIAL
              FEATURE:
        QRYPTIC-O-QUNNECT
QRYPTIC QLUE
 3 Cryptic Clues in one sentence.
       Identify the company.

       VISUAL QUNNECTS

3 Images visually connected to each
    other. Identify the company.
Pounce, But No Bounce!
  Maximum Points to be Earned : 25
5 each for getting the individual three
   connects and 5 for identifying the
                company
  On Pounce : Everything or Nothing
                :+20, -10
Pounce on Your Direct : +25, -10 (+5 for
                  Risk)
              Direct : 5 X
    Clues/Connects/MegaConnect
QRYPTIC
    QLUE
( CLOCKWISE)
1.

Siren hears music and
     drinks ethos.
STARBUCKS
• Siren – Twin tailed mermaid in
  logo, known as Siren in Greek mythology

• Hear Music – Brand of Retail Music
  Concept and Record label

• Ethos – Drinking Water Brand
2.

India’s heartbeat broke
  up with Japanese to
   enter Wasseypur.
HERO MOTOCORP
• India’s Heartbeat : Desh Ki Dhadkan

• Broke up with Japanese : Ended JV with
  Honda

• Wasseypur : ‘Hum Main Hain Hero’ TVC
  directed by Anurag Kashyap
3.

Julius ropes in Subash
 Nagre for 2 minutes.
MAGGI
• Julius : Julius Maggi

• Subhash Nagre : AB in Sarkar

• 2 minutes : Kisne kaha Maggi 2
  minutes me banti hai?
4.

ECO EYE APPLIES THOUGHT
     WHILE WATCHING
       SUNFLOWER
WIPRO
• Applying Thought – Tagline

• Sunflower – Logo

• Eco Eye – Ecological Sustainability
  Program
5.

I feel lucky on a drive to
          Stanford
GOOGLE
• I feel lucky – Feeling Lucky

• Google Drive

• Larry Page and Sergey Binn were
  students at Stanford
6.

  MarcoPolo left one S and
 occupied another S and was
neglected by one M and were
   accepted by another M!
TATA MOTORS
• MarcoPolo : JV with MarcoPolo S.A., Brazil

• “Left one S and occupied another S” – Singur
  to Sanand

• “Neglected by one M and were accepted by
  another M” – Mamata to Modi
VISUAL
QUNNECTS
  ( ANTI-
CLOCKWISE)
7.
VOLKSWAGEN GROUP
• Golf – Volkswagen Golf

• Sells Motorcycles under the DUCATI
  brand( first logo of Ducati)

• Owns the Bundesliga Football side
  Vfl Wolfsburg
8.
7UP
• Ran the UNCOLA Campaign in
  1967

• SPOT – Cartoon Mascot

• Rajkumar Hirani – Directed
  Indian commercials with theme
  ‘Gussa Hatao, Chill Machao’
9.
ITC
• John Terry – mistakenly printed on
  ITC Cigarette Brands on India

• Deepika Padukone – Fiama Di Wills
  Brand Ambassador

• Rajesh Khanna – Lived at
  “Aashirwaad”
10.
FORD MOTOR COMPANY
• Young Henry Ford

• Lizzie is a 1923 Ford Model T in
  2006’s animated film Cars

• Sells luxury cars under
  the Lincoln brand
11.
WADIA GROUP
• USA’s national anthem ‘The Star Spangled
  Banner’ was written on HMS Minden , a
  Wadia ship

• ‘GO’ Air Wadia's subsidiary

• Neville Wadia (grandfather of Ness Wadia)
  was married to Dina, the only daughter
  of Muhammad Ali Jinnah.
12.
FUTURE GROUP
• Central Malls in southern India

• “Sach” Brand of Toothpaste
  developed by Sachin Tendulkar and
  Future Group Team

• Ashni Biyani – KB’s Daughter
Scores Please!
ROUND 3
• Ten Questions : Infinite Pounce

      • Pounce : +20, -10
  (Pounce on your direct – Yo!)

  • Direct : +10, No Negatives
1.
   This song was recorded as a
promotional song for a company that
had its tagline Always __________ in
    1993. Identify the company!

             (AUDIO)
2.
    He was a decent cricketer who represented the
 Parsees against Europeans in 1904, but his business
  commitments did not allow him time to play more.
   He held a belief that man is better through sport,
and as such he took an active interest in many areas,
  and was chairman of the Cricket Club of India until
 his death in 1938. He was instrumental in setting up
the debenture scheme which saved the development
 of the Brabourne Stadium and he also donated large
 sums towards the construction of the pavilion. Who
  was this person who once again came into news in
                    December 2012?
Nowroji Saklatwala – First Non-Tata
 to be the Chairman of Tata Group
3.
“I wrote the book _____________ more than 23
  years ago. Obviously, this was written from my
  perspective as a 16-year old with the help of a
    co-writer Stan Redding. I was interviewed by
 the co-writer only about four times. I believe he
   did a great job of telling the story, but he also
   over dramatized and exaggerated some of the
    story. That was his style and what the editor
   wanted. He always reminded me that he was
 just telling a story and not writing my biography.
    This is one of the reasons that from the very
      beginning, I insisted the publisher put a
          disclaimer in the book and tapes.”
4.
 X is the retail arm of the Tata Group.
            Started in 1998, X
  operates Westside, one of the many
  growing retail chains in India based
 in Mumbai. In 1998 Tata sold of their
  50% stake in the cosmetic products
company Lakmé to HLL for Rs 200 Crore
(approx. 45 million US$), and created X
 from the money it made through the
5.
Bunge Limited, formerly Bunge International is
 a Bermudan food processing corporation with
 its headquarters in White Plains, New York. As
               well as being a leading
  global soyabean exporter it is also involved in
   food processing, grain trading, and fertilizer.
 Which brand, one of the longest-living in India
    is currently owned by Bunge India Pvt Ltd?
Scores Please!
6.
The construct of this logo is based on the
fact that it carries an emotional response
 across all boundaries. It is characterised
   by a bird in flight- unrestricted and
unhindered. Choice of colours are yellow
  and red. Red denotes energy, passion
and commitment. Yellow denotes joy and
         happiness. Whose logo?
7.
  In marketing strategy, ____________ refers to a
 reduction in sales volume, sales revenue, or market
 share of one product as a result of the introduction
        of a new product by the same producer.
    While this may seem inherently negative, in the
    context of a carefully planned strategy, it can be
effective, by ultimately growing the market, or better
              meeting consumer demands.
It is a key consideration in product portfolio analysis.
 For example, when Apple introduced iPad, this took
      sales away from the original Macintosh, but
 ultimately led to an expanded market for consumer
                  computing hardware.
Cannibalisation
8.
 Manufactured by Rohit Surfactants Private
 Limited (RSPL), a Kanpur based 3000 crore
diversified conglomerate in India, this brand
was founded by Muralidhar and Bimal Kumar
Gyanchandani in 1987. It came to limelight in
late 2012 when it grabbed top spot in terms
   of market share in its product category
            almost after 25 years.
First Use It, Then Believe It! :P
9.
          Born as X Lifshitz in New York to Jewish
      immigrants, from Belarus. X's family name was
 originally Lifschitz, but he changed it to Y when he was
                         15 years old.
“My given name has the word shit in it,” he told Oprah
 Winfrey. “When I was a kid, the other kids would make
   a lot of fun of me. It was a tough name. That's why I
     decided to change it. Then people said, "Did you
     change your name because you don't want to be
   Jewish?" I said, "Absolutely not. That's not what it's
 about. My cousins who lived in California had changed
   their last name to Lawrence. So I just thought, "I'm
  going to pick a nice last name"—it wasn't particularly
             connected to anything or anyone."
Ralph Lauren
10.
When asked why was X chosen as the name of the
    company, its founder said, "One day I was in San
  Francisco in a coffee shop, and I was thinking X is a
 good name. And then a waitress came, and I said do
  you know about X? And she said yes. I said what do
you know about X, and she said ‘Open sesame'. And I
                said yes, this is the name!
Then I went onto the street and found 30 people and
        asked them, ‘Do you know X?’ People from
 India, people from Germany, people from Tokyo and
  China… They all knew about X. X — open sesame. X
  is a kind, smart business person, and he helped the
     village. So…easy to spell, and globally known. X
         opens sesame for small- to medium-sized
         companies. We also registered the name
   _________, in case someone wants to marry us!”
Congratulations to
 the Winners! 

Business Quiz Finals

  • 2.
    CONNAISSANCE 2013 Business Quiz Finals
  • 3.
    Format Three Rounds First Round – Write Bros Second Round – Qryptic Qunnect Third Round – Infinite Pounce
  • 4.
    Round 1 WRITEBROS. Set of 5 Print Ads Each correct answer gives you 5 points, bonus 5 if you get all correct
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
    4. Apple –Think Different
  • 19.
  • 20.
  • 21.
  • 22.
    ROUND 2 BUSINESS QUIZZING PORTAL ‘WWW.BIZQUIZ.IN’ PRESENTS ITS SPECIAL FEATURE: QRYPTIC-O-QUNNECT
  • 23.
    QRYPTIC QLUE 3Cryptic Clues in one sentence. Identify the company. VISUAL QUNNECTS 3 Images visually connected to each other. Identify the company.
  • 24.
    Pounce, But NoBounce! Maximum Points to be Earned : 25 5 each for getting the individual three connects and 5 for identifying the company On Pounce : Everything or Nothing :+20, -10 Pounce on Your Direct : +25, -10 (+5 for Risk) Direct : 5 X Clues/Connects/MegaConnect
  • 25.
    QRYPTIC QLUE ( CLOCKWISE)
  • 26.
    1. Siren hears musicand drinks ethos.
  • 27.
    STARBUCKS • Siren –Twin tailed mermaid in logo, known as Siren in Greek mythology • Hear Music – Brand of Retail Music Concept and Record label • Ethos – Drinking Water Brand
  • 28.
    2. India’s heartbeat broke up with Japanese to enter Wasseypur.
  • 29.
    HERO MOTOCORP • India’sHeartbeat : Desh Ki Dhadkan • Broke up with Japanese : Ended JV with Honda • Wasseypur : ‘Hum Main Hain Hero’ TVC directed by Anurag Kashyap
  • 30.
    3. Julius ropes inSubash Nagre for 2 minutes.
  • 31.
    MAGGI • Julius :Julius Maggi • Subhash Nagre : AB in Sarkar • 2 minutes : Kisne kaha Maggi 2 minutes me banti hai?
  • 32.
    4. ECO EYE APPLIESTHOUGHT WHILE WATCHING SUNFLOWER
  • 33.
    WIPRO • Applying Thought– Tagline • Sunflower – Logo • Eco Eye – Ecological Sustainability Program
  • 34.
    5. I feel luckyon a drive to Stanford
  • 35.
    GOOGLE • I feellucky – Feeling Lucky • Google Drive • Larry Page and Sergey Binn were students at Stanford
  • 36.
    6. MarcoPololeft one S and occupied another S and was neglected by one M and were accepted by another M!
  • 37.
    TATA MOTORS • MarcoPolo: JV with MarcoPolo S.A., Brazil • “Left one S and occupied another S” – Singur to Sanand • “Neglected by one M and were accepted by another M” – Mamata to Modi
  • 38.
    VISUAL QUNNECTS (ANTI- CLOCKWISE)
  • 39.
  • 40.
    VOLKSWAGEN GROUP • Golf– Volkswagen Golf • Sells Motorcycles under the DUCATI brand( first logo of Ducati) • Owns the Bundesliga Football side Vfl Wolfsburg
  • 41.
  • 42.
    7UP • Ran theUNCOLA Campaign in 1967 • SPOT – Cartoon Mascot • Rajkumar Hirani – Directed Indian commercials with theme ‘Gussa Hatao, Chill Machao’
  • 43.
  • 44.
    ITC • John Terry– mistakenly printed on ITC Cigarette Brands on India • Deepika Padukone – Fiama Di Wills Brand Ambassador • Rajesh Khanna – Lived at “Aashirwaad”
  • 46.
  • 47.
    FORD MOTOR COMPANY •Young Henry Ford • Lizzie is a 1923 Ford Model T in 2006’s animated film Cars • Sells luxury cars under the Lincoln brand
  • 48.
  • 49.
    WADIA GROUP • USA’snational anthem ‘The Star Spangled Banner’ was written on HMS Minden , a Wadia ship • ‘GO’ Air Wadia's subsidiary • Neville Wadia (grandfather of Ness Wadia) was married to Dina, the only daughter of Muhammad Ali Jinnah.
  • 50.
  • 51.
    FUTURE GROUP • CentralMalls in southern India • “Sach” Brand of Toothpaste developed by Sachin Tendulkar and Future Group Team • Ashni Biyani – KB’s Daughter
  • 53.
  • 54.
    ROUND 3 • TenQuestions : Infinite Pounce • Pounce : +20, -10 (Pounce on your direct – Yo!) • Direct : +10, No Negatives
  • 55.
    1. This song was recorded as a promotional song for a company that had its tagline Always __________ in 1993. Identify the company! (AUDIO)
  • 57.
    2. He was a decent cricketer who represented the Parsees against Europeans in 1904, but his business commitments did not allow him time to play more. He held a belief that man is better through sport, and as such he took an active interest in many areas, and was chairman of the Cricket Club of India until his death in 1938. He was instrumental in setting up the debenture scheme which saved the development of the Brabourne Stadium and he also donated large sums towards the construction of the pavilion. Who was this person who once again came into news in December 2012?
  • 58.
    Nowroji Saklatwala –First Non-Tata to be the Chairman of Tata Group
  • 59.
    3. “I wrote thebook _____________ more than 23 years ago. Obviously, this was written from my perspective as a 16-year old with the help of a co-writer Stan Redding. I was interviewed by the co-writer only about four times. I believe he did a great job of telling the story, but he also over dramatized and exaggerated some of the story. That was his style and what the editor wanted. He always reminded me that he was just telling a story and not writing my biography. This is one of the reasons that from the very beginning, I insisted the publisher put a disclaimer in the book and tapes.”
  • 61.
    4. X isthe retail arm of the Tata Group. Started in 1998, X operates Westside, one of the many growing retail chains in India based in Mumbai. In 1998 Tata sold of their 50% stake in the cosmetic products company Lakmé to HLL for Rs 200 Crore (approx. 45 million US$), and created X from the money it made through the
  • 63.
    5. Bunge Limited, formerlyBunge International is a Bermudan food processing corporation with its headquarters in White Plains, New York. As well as being a leading global soyabean exporter it is also involved in food processing, grain trading, and fertilizer. Which brand, one of the longest-living in India is currently owned by Bunge India Pvt Ltd?
  • 65.
  • 66.
    6. The construct ofthis logo is based on the fact that it carries an emotional response across all boundaries. It is characterised by a bird in flight- unrestricted and unhindered. Choice of colours are yellow and red. Red denotes energy, passion and commitment. Yellow denotes joy and happiness. Whose logo?
  • 68.
    7. Inmarketing strategy, ____________ refers to a reduction in sales volume, sales revenue, or market share of one product as a result of the introduction of a new product by the same producer. While this may seem inherently negative, in the context of a carefully planned strategy, it can be effective, by ultimately growing the market, or better meeting consumer demands. It is a key consideration in product portfolio analysis. For example, when Apple introduced iPad, this took sales away from the original Macintosh, but ultimately led to an expanded market for consumer computing hardware.
  • 69.
  • 70.
    8. Manufactured byRohit Surfactants Private Limited (RSPL), a Kanpur based 3000 crore diversified conglomerate in India, this brand was founded by Muralidhar and Bimal Kumar Gyanchandani in 1987. It came to limelight in late 2012 when it grabbed top spot in terms of market share in its product category almost after 25 years.
  • 71.
    First Use It,Then Believe It! :P
  • 72.
    9. Born as X Lifshitz in New York to Jewish immigrants, from Belarus. X's family name was originally Lifschitz, but he changed it to Y when he was 15 years old. “My given name has the word shit in it,” he told Oprah Winfrey. “When I was a kid, the other kids would make a lot of fun of me. It was a tough name. That's why I decided to change it. Then people said, "Did you change your name because you don't want to be Jewish?" I said, "Absolutely not. That's not what it's about. My cousins who lived in California had changed their last name to Lawrence. So I just thought, "I'm going to pick a nice last name"—it wasn't particularly connected to anything or anyone."
  • 73.
  • 74.
    10. When asked whywas X chosen as the name of the company, its founder said, "One day I was in San Francisco in a coffee shop, and I was thinking X is a good name. And then a waitress came, and I said do you know about X? And she said yes. I said what do you know about X, and she said ‘Open sesame'. And I said yes, this is the name! Then I went onto the street and found 30 people and asked them, ‘Do you know X?’ People from India, people from Germany, people from Tokyo and China… They all knew about X. X — open sesame. X is a kind, smart business person, and he helped the village. So…easy to spell, and globally known. X opens sesame for small- to medium-sized companies. We also registered the name _________, in case someone wants to marry us!”
  • 76.