Accounting & Audit Analytics
Bob Samuels - Data - Magnum
Bob Samuels
The TechConnectr – www.techconnectr.com
Cell: 408-206-5858
Strategic * Marketing Analytics * Client & Partner Door Opening * Demand Generation & Nurturing * Financial ROI Optimization
Continuous Monitoring Risk Awareness & Mitigation Fraud, Abuse, & Waste
Detection Audit & Prep Forecasts & Modeling Benchmarking KPIs Customer
Relevance & Value Integrated Normalized Data Patterns & Outliers Data Discovery
Revenue Optimization Machine-Learning
Corporate Structured Data
Structured / Unstructured
Content Management
Data as a Service
Web Content / Search
3rd Party Data – semi-structured
Images / Video
Mobile / Location
Sensors / RFID / Satellite
Machine / Log Files
Customer Personalization
Digital Mktg / eCommerce
Healthcare / Bioscience
Insurance / Risk Mgmt
Investment Management
Telecom / Utilities
IT & Operations
Manufacturing / Logistics
Oil & Gas Exploration
Government & Defense
Business Intelligence
Dashboards / KPIs
Data Discovery
Descriptive Analytics
Statistical Packages
Predictive Analytics
Machine Learning
Prescriptive Analytics
Decision Management
Graphs / Visualization
Hardware & Infrastructure
Natural Language Processing
ETL / ELT
Data Integration
Data Governance
Marshalling
MapReduce
Databases
Hadoop / In-Memory
Distributed File Systems
Financial Applications – Review of Patterns & Outliers
DATA SOURCES DATA PROCESSING DATA ANALYTICS APPLICATIONS
Accounting Software – Cloud-Based
http://diversity.net.nz/intacct-launches-new-ui-and-rolls-out-srp/2011/12/06/
4 ©2014
Waste
Abuse Fraud
Why is Internal Audit so Hard?
… Looking for Waste, Abuse, & Fraud
Big Data Requires Big Data Audit Analytics
The haystack has
gotten a lot bigger
• Traditional
structured data
• Unstructured data
o Documents
o Email
o Web content
o Social Media
Thanks to Hadoop
& Massive Parallel
Processing
• Query and
retrieval times are
short
• Cost of even
massive storage
is very low
Many predictive
modeling
techniques can also
be applied to
structured and
unstructured data
• Models become
more accurate
New techniques
for unstructured
data based on
NLP (natural
language processing)
& Ontology
• Sentiment analysis
5 ©2014
Focus on Social Media Risks*
*Risk also arises from other
types of unstructured and
semi-structured data:
 Email
 Internal documents
 Images stored centrally or
on users machines
6 ©2014
Social Media Risks
Source: 2014 Internal Audit Capabilities and Needs Survey Report, Protiviti
7.3
6.6
5.6
4.9
4.9
4.0
5.5
6.1
6.9
2.9
0 1 2 3 4 5 6 7
“They gave me financial aid then I cancelled
all my classes and kept the money”
“Sit in at the Chancellor’s Office at 3:00”
“Can’t believe how much I made on eBay today”
“Professor X is such a perv”
“Did you hear we’re losing accreditation.
Don’t sign up next term.”
“I found out they’re cutting my budget.
I’m going to the union before this gets out”
“I’ll fix them. I put a virus on the lab computer.”
“The instructor said I could make money
after school fixing cars in the auto shop”
“I just downloaded a bunch of student
financial data from the finance system”
“Joe sold me the answers to tomorrow’s test”
7 ©2014
 Personal Computers
 Electronic
Spreadsheets
 The end of hand
calculation
 ERPs –data in
one place
 Database
analysis
 Age of Rules
 Predictive
Analytics
 Statistical Insights
 True Predictive &
Continuous Audit
 Social media,
text, image
 Improved
accuracy
 Cost effective
continuous audit
The Age of Smart CAATs
You Don’t Need to be a Data Scientist, Just
a Smart CAAT Tool User
8 ©2014
Source: Word Cloud created from ecosystem maps via http://www.tagxedo.com
Ecosystem Maps
Big Data & Analytics
BI Platform / Reporting
OSS
Visualizations
Unstructured / Search
Indexing / Metadata
Search
NLP
Hadoop Analytics
Hadoop Dev Platforms / Automation
HDFS
Predictive Analytics
THE CONFUSING WORLD OF BIG DATAAPPLICATIONSTOOLSDATAMANAGEMENT
STRUCTURED UNSTRUCTURED
Transactional
DB
OSS
High Performance
Analytical DB
NewSQL
Enhancement
Distributed
NoSQL
Graph Document
Key Value /
Column
Enterprise
Apps
Internet
Apps
Social Media Web Content Mobile Devices Camera / DVR Sensors / RFID Logfiles
Hadoop
aaS
HDFS Alternatives
DBaaS
HANA
GraphDB
Filesystem
EMR
Text / Sentiment Analysis
Data as a Service
Data
Warehouses
vFabric L
Drill
Vertical Market Applications
Impala
Messaging Optimization Data Integration / CEP
OSS
IMDG
Redshift
Based on Source: Perella Weinberg Partners
AI
DATASOURCESDATAPROCESSINGDATAANALYTICSAPPLICATIONS
Source: CapGemini: http://www.capgemini.com/sites/default/files/technology-blog/files/2012/09/big-data-vendors.jpg
4 Main Buckets: Data Acquisition; Structuring/Indexing; Analytics; Applications
DATA SOURCES DATA PROCESSING DATA ANALYTICS APPLICATIONS
Source: http://blog.softwareinsider.org/wp-content/uploads/2013/04/Screen-Shot-2013-04-25-at-2.48.29-PM.png
- Applications & Tools
DATA SOURCES DATA PROCESSING DATA ANALYTICS APPLICATIONS
Source:
APPLICATIONS
DATA SOURCES
DATA PROCESSING
DATA ANALYTICS
Big Data Landscape
http://www.bigdatalandscape.com/
DATA ANALYTICS
DATA PROCESSING
DATA SOURCES
APPLICATIONS
Source: http://www.bigdatalandscape.com/
APPLICATIONS DATA ANALYTICS
DATA SOURCES
DATA PROCESSING
Source: http://wikibon.org/wiki/v/Big_Data:_Hadoop,_Business_Analytics_and_Beyond
More Slices of the Key Technologies Involved ..
* Next Gen Data
Warehouse
DATA PROCESSING APPLICATIONSDATA ANALYTICS
Source: Sqrrl: http://blog.sqrrl.com/post/46306669352/sqrrls-take-on-the-big-data-ecosystem
DATA ANALYTICS
DATA PROCESSING
Big Data Open Source Tools
Source: http://www.bigdata-startups.com/open-source-tools/
Source: http://www.forbes.com/video-specials/industry-atlas.html?VID=24891553 & Wikibon
The Big Boys will eat up the pure-play Big Data providers soon
Forbes & Wikibon
Data Sources
Sources
• Corporate Structured Data
• Structured / Unstructured
• Content Management
• Data as a Service
• Web Content / Search
• Social Media
• Images / Video
• Mobile / Location
• Sensors / RFID / Satellite
• Machine / Log Files
Examples Examples
Infrastructure
Technology
• Hardware & Infrastructure
• Natural Language Processing
• ETL / ELT
• Data Integration
• Data Governance
• Marshalling
• MapReduce
• Databases
• Hadoop / In-Memory
• Distributed File Systems
Examples Examples
https://cloudblueprint.wordpress.com/category/vendor-strategies/salesforce-com/
Infrastructure
Cloud
http://reference180.com/launch-save-
money?code=m5p0r6#
Updated from 12/12
Finance and Accounting BPM
Technical Skill Sets
http://practicalanalytics.wordpress.com/2013/11/06/data-science-and-analytics-outsourcing-vendors-models-steps/
http://en.wikipedia.org/wiki/Benford's_law
Analytics
Types
• Dashboards / KPIs
• Business Intelligence
• Data Discovery
• Descriptive Analytics
• Statistical Packages
• Machine Learning
• Predictive Analytics
• Prescriptive Analytics
• Decision Management
• Graphs / Visualization
Examples Examples
Source: http://www.xmind.net/m/LKF2/
Analytics
Skill Sets & Data Sources - R
Increasing Value of Data
Data- BI – Predictive - Prescriptive
PrescriptivePredictiveBiz IntelligenceData Mining
Source: IBM
Another way to look at Analytics Levels
Dash
Boards
Analytics
Prescriptive
Pivots
Predictive
http://practicalanalytics.wordpress.com/2011/05/01/the-vendor-landscape-of-bi-and-analytics/
Finance and Accounting BPM
Business Intelligence Analytics / Visualization
Big Data BI & Analytics/Visualization
Solution Providers
Oracle Essbase Laurén
*(NICE)
*(SAP)
Predictive Analytics
Solution Providers
Predictive Analytics
Solution Providers
Applications
Digital Marketing & Client Retention
Sources: http://graphicriver.net/item/digital-marketing-doodle-elements-set/5861147
http://www.jigsawcommunications.co.uk/index.php?p=digital-marketing
Other Applications
Vertical / Horizontal
• Customer Personalization
• Digital Marketing / eCommerce
• Healthcare / Bioscience
• Insurance / Risk Management
• Investment Management
• Telecom / Utilities
• IT & Operations
• Manufacturing / Logistics
• Oil & Gas Exploration
• Government & Defense
Examples Examples
Source: http://cloudtimes.org/wp-content/uploads/2011/11/Clouds.cloudtimes.png
Applications: Example Solutions & Verticals
Verticals (& Horizontals) Solution - Predictive / Prescriptive
Finance & Insurance * Fraud Detection / Risk Management
IT & Operations * Resource Optimization
Manufacturing & Tracking * Resource Optimization
Telecom & Utilities Resource Optimization
Transportation & Logistics * Resource Optimization
Product Management * Resource Optimization
Retail * Revenue & Customer Experience
Investment Management Optimization / Risk Management
Government & Defense * Risk Management
eCommerce / Digital Marketing * Targeting / Personalization
Media & Entertainment Targeting / Personalization
Mobile & Location * Targeting / Personalization
Natural Resources & Exploration Patterns / Causalities
Healthcare & Life Sciences * Patterns / Causalities
Applications
Example Vertical and ‘Horizontal’ SaaS Applications
About Me
Bob Samuels, Consulting – TechConnectr, Data-Magnum

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Finance and Accounting BPM