This document discusses financing education at the institutional level by analyzing internal and external competitive forces that affect educational institutions. It examines how external forces like global demand for graduates impact enrollment trends. It also looks at internal forces such as faculty quality, facilities, and research capabilities. Porter's Five Forces model is applied, analyzing rivalry among institutions, potential for new entrants, power of suppliers/employees, and threat of substitutes. Various analyses like external factor analysis and competitive profile matrix are presented to evaluate competitiveness based on these forces both internally and externally. In summary, competitive forces and factors heavily influence the financial operations and viability of educational institutions.