Find an existing brand and analyze the brand problem and try to fi.docx

Find an existing brand and analyze the brand problem and try to fi.docx

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  Find an existingbrand and analyze the brand problem and try to find an brand extension. 1. Brand Extension 2. Problem 3. Company 4. Product idea 5. Consumer/business model 6. Competitor 7. Price/promotion ©2014 DeVry Educational Development Corp. All rights reserved. In New York, DeVry University operates as DeVry College of New York. Page 1 of 2 RESUMÉ EVALUATION Students Name Evaluator’s Name FOCUS YES NO N/A The resumé is keyword-rich and tailored to the industry, company, and/or position The most relevant/significant aspects of the student’s
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  experience are obvious Thestrongest sections are strategically placed (i.e. education before experience if stronger) The resumé is free of personal information (e.g. marital status, age, unrelated hobbies, pictures) Comments SUMMARY YES NO N/A The resumé includes a summary rather than an objective Relevant qualifications, including foreign language and technical skills, are highlighted Comments EDUCATION YES NO N/A Education section includes all relevant degrees and certifications, with… School name (DeVry is spelled with capital “V”) Program of study (including correct name and spelling of program) Concentrations, technical specialties, or tracks Graduation month and year Curriculum Highlight with all relevant coursework Relevant projects, internships, academic honors, and/or student organizations
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  The Grade PointAverage, if included, is impressive (above 3.5) Education section does not include high school or GED information Comments ©2014 DeVry Educational Development Corp. All rights reserved. In New York, DeVry University operates as DeVry College of New York. Page 2 of 2 WORK EXPERIENCE YES NO N/A Work Experience includes all relevant job listings within the last 10 years, with… Company name Job title City/state of work address (excludes full address and phone number) Job duration (month and years employed) Bullets that are accomplishment-focused and include results when possible Bullets begin with strong action verbs, are concise, and exclude pronouns (e.g. I, me, my)
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  Bullets use presenttense for current positions and past tense for previous positions Comments ACTIVITIES YES NO N/A Relevant professional organizations and/or other organizations are included Relevant volunteer work is included Relevant awards, achievements and offices held are included Comments DESIGN & LAYOUT YES NO N/A The resumé is chronological (not functional) All sections in the resumé are in reverse chronological order The overall design is appealing and consistent throughout the resumé There is a good amount of white space (the resumé isn’t cluttered) The font is professional and between size 10 and 12 A professional email and hyperlinks to portfolio, website, and/or LinkedIn profile are included Comments OVERALL RATING
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  What is doneparticularly well in this resumé? What are the main opportunities for improvement? On a scale of 1-5 (1=poor, 5=excellent) how would you rate this resumé overall? Week 3: Resumé: Draft Grading Rubric This document contains a grading rubric for this assignment. Criteria that Submitted Assignment Meets Total Points Possible for Assignment All REQUIRED sections of the resumé are included, i.e., personal information, education, skill summary (including both technical and transferable skills), and work experience. Previous work experience is summarized using achievement statements, not task lists. Resumé is free of spelling and grammatical errors. Formatting is well done and professional. (For an explanation of “achievement statements,” see Lamarre Martucci, 2006, pp. 53-54.) 50 All REQUIRED sections of the resumé are included, i.e., personal information, education, skill summary (including both technical and transferable skills), and work experience. An attempt has been made to summarize work experience using achievement statements, not task lists. Resumé is mostly free of spelling and grammatical errors. Formatting is generally well done and professional. (For an explanation of “achievement statements,” see Lamarre Martucci, 2006, pp. 53-54.) Deduct up to 5 points for spelling and grammatical errors. 40-49 Most REQUIRED sections of the resumé are included, i.e., personal information, education, skill summary (including both
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  technical and transferableskills), and work experience. Work experience is summarized using task lists. Resumé is mostly free of spelling and grammatical errors. Formatting lacks consistency and professionalism. Deduct up to 5 points for spelling and grammatical errors. 30-39 Most REQUIRED sections of the resumé are included, i.e., personal information, education, skill summary (including both technical and transferable skills), and work experience. Work experience is summarized using task lists. Resumé is has many spelling and grammatical errors. Formatting lacks consistency and professionalism. Deduct up to 5 points for spelling and grammatical errors. 20-29 Some REQUIRED sections of the resumé are included, i.e., personal information, education, skill summary (including both technical and transferable skills), and work experience. Work experience is summarized using task lists. Resumé is has many spelling and grammatical errors. Major problems with formatting and style. Deduct up to 5 points for spelling and grammatical errors. 10-19 1 2586 Sylvan Moor Lane, Woodbridge, VA 22191 (912) 660- protected] 2011 - Present 2005 - 2011 TARA SIMPKINS ADMINISTRATIVE PROFESSIONAL Highly motivated and action-oriented administrative professional that is customer service-oriented with excellent
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  interpersonal and communicationskills. Expertise in assisting with operational initiatives and critical projects in support of top executives. Demonstrated ability to quickly adapt in a dynamic business setting, delivering strong networking skills for resources and professional contacts. Impeccable background in decision-making, client relations, administration and problem resolution. Key strengths and proficiencies include: Written/Oral Communication � Accounting Principles � Database Management � Regulatory Compliance Time Management � Inventory Management � Billing/Invoicing � Master Scheduling Records Management � Problem Resolution � Team Player/Leader � Customer Service � MS Office Suite PROFESSIONAL EXPERIENCE PEPCO HOLDINGS COMPANY, Washington, DC Administrative Assistant • Responsible for general administrative tasks to include: screening calls; managing calendars; managing meetings and event arrangements; scheduling travel arrangements; preparing reports and financial data; order office supplies and equipment; compose and proofread correspondence; training and supervising other support staff; and customer relations. • Prepare, review, code and process monthly invoices for payment by customers in compliance with company’s standards. • Serve as a liaison by working with cross-functional departments and interact with employees, upper management, and external customers. • Used SAP or comparable programs, PC-based spreadsheets, databases, and presentation software to perform work functions, including preparing timesheet, expense reports, and creating general reports and presentations.
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  • Provide writtenand oral communication skills while communicating with constituents of the organization. Energy Advisor/Customer Service • Worked with internal and external customers in a professional manner to resolve complaints and/or respond to inquiries. • Communicated information in terms that are understandable to the customer and determined a course of action to resolve customer issues/objections. • Used computerized database job aids to access information needed to assist customers and kept abreast of changes to products and/or services, company policies, and operating procedures. SOUTHERN COMPANY SERVICES, Conference and Travel, Atlanta, GA Conference and Travel Support Assistant • Coordinated and performed a range of staff and operational support activities for the unit that included: scheduled and coordinated meetings, interviews, appointments, events and other similar activities for supervisors and established, maintained, and updated files, and records; maintained data, and performed routine analyses and calculations in the processing of data for recurring internal reports. • Served as a liaison between departments and operating, resolving day-to-day administrative and operational problems. • Sorted, reviewed, screened and distributed incoming and outgoing mail and managed printing and maintenance services. • Trained and lead temporary employees and lower graded staff on system and company’s policies, when required. EDUCATION � Bachelor of Science, Business Administration, 2015 Area of Focus: Human Resources DeVry University: Decatur, GA
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  � Associate ofApplied Science, Graphic Design, 2010 Relevant Courses: Computer Applications, Business Information Systems, Keyboarding and Document Formatting, Communication Skills DeVry University: Decatur, GA References are available upon request.