Fjord Equinox: data + design

Fjord Equinox: data + design

• 1.
  Data + Design Debunking dataand design myths
• 2.
  Personalization is Expected Context isKey “Nine out of ten companies are investing in data yet the return on that investment remains elusive.” Services have to be “Living”!
• 3.
  To be livingmeans… constantly learning and changing in real time in response to stimuli. Those stimuli include direct instructions – but also observations about people’s needs, behaviors, preferences, and environment. SERVICES designed with LIVING characteristics will have the power to affect our lives in profound and positive ways – right now and well into the future.
• 4.
  A new design mindset Design WithData Design By Data Design For Data
• 5.
  Look both ways DataLed Understand how experiences can be enhanced by data Understand how patterns in data can support better experiences Design Led
• 6.
  Integrates Data Scienceand Service Design expertise into one iterative process Data + Design Living Services DATA SCIENTIST APPROACH SERVICE DESIGNER APPROACH Models Experiences UserData • Immersion & Insights • Rapid Prototyping • Test & Learn • Intense Collaboration
• 7.
  Nan Nayak Ruth AnnShields Peter Lofgren Lucy Richens Nathan Shetterley
• 8.
  Integrates Data Scienceand Service Design expertise into one iterative process Data + Design Living Services DATA SCIENTIST APPROACH SERVICE DESIGNER APPROACH Models Experiences UserData • Immersion & Insights • Rapid Prototyping • Test & Learn • Intense Collaboration
• 9.
  Thank You