Flett Consulting
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Simon Dell is the director of TwoCents Group, which provides branding, graphic design, marketing consultancy, advertising campaigns, and social media services with a focus on small and medium enterprises. He has background experience working for large consumer goods companies. Dell writes for Marketing Magazine and emphasizes that social media allows businesses to earn attention by creating valuable, interesting content and publishing it for free online, as opposed to traditional paid advertising or media relations. He presents on topics related to social media strategy and implementation for businesses.
Flett Consulting
- 2. Director of TwoCents Group Branding Graphic Design Marketing Consultancy Advertising Campaigns Social Media Digital Focus on: SMEs Write for Marketing Magazine Background Lion Nathan, Heineken Consumer behaviour FMCG goods Retail Promotions Social networking
- 3. You can buy attention (advertising); you can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.” David Meerman Scott
- 5. Social vs. Traditional vs. One-way Interactive 2,000 to 3,000 messages a day One or two messages
- 6. What is Social Media? • Accessible. • Scalable. • Interactive. • Usability. • Recency.
- 7. What is Social Media? Facebook Blogs Google Social LinkedIn + Media YouTub Twitter e
- 8. Social Media Illusions • It's free. • Build it and they will come. • My customers want to engage with my business • I don't have a message. • Just for kids. • It's the answer to my business woes. • It can stand on its own as a communication tool. • Fool-proof.
- 9. Important Facts About Social Media • 10million+ Australian users on Facebook • 190 million Tweets per day • Flickr hosts 5 billion images • Wikipedia hosts 17 million articles • Google+ has 25 million users already • 2.5million websites integrated with Facebook • 30 billion pieces of content is shared via Facebook every day • 490 million users visit YouTube every month
- 10. People Trust Their Friends
- 11. New entrant!
- 12. We’re Doing It Wrong! • 2 of 10 SMEs have a social media presence • 37% of female business operators have implemented social media activities, vs. 16% of males • Those with social media presence, only 1 in 4 monitors it every day, 1 in 4 just once a week. • 5% say they never provide updates • 48% believe social media has had no impact on their business. • 5% SMEs developed a mobile-specific site BUT • 82% of 30- to 39-year-olds use social media, 47% of 40- to 49- year-olds and 45% of 50- to 64-year-olds • half of Australians in their forties connect via mobile and a third of those in their 50s • 12% of consumers purchasing online have made purchases using a mobile.
- 13. Top Tips Use Technology Video Content Branding Platforms Connect Measure
- 14. TECHNOLOGY
- 16. Mobile phone is the greatest piece of persuasive technology of all time. Location-specific Contextual Timely Immediate
- 17. In 2009 29% of all mobile phone users Accessed browser-based content (Yankee Group)
- 18. NOW 5 billion mobile phones in use (BBC)
- 19. By 2012 There will be as many connected mobile phones, as there are people. (PhoneCount)
- 20. By 2015 50% of the world will have an internet connection. (AMD)
- 21. By 2020 Internet of THINGS Number of interconnected things will reach 50 billion: six per person (CISCO)
- 22. What’s Next? • Internet of Things: 50 billion thing: six per person • 2015: 91% of all internet data will be video • The Cloud • Next Net: internet speed has improved 170,000 times since 1990; next 10 years is expected to increase speed of 10 million times. • Solar power – 25 super solar sites, each 36square miles could fulfill entire global power needs. 3 years to complete. • 3D Printing • Virtual humans; IBM’s Blue Brain project • Humans entering self-designed evolution
- 24. Augmented Reality A live direct or a indirect view of a physical, real-world environment whose elements are augmented by computer- generated sensory input, such as sound or graphics.
- 26. VIDEO
- 27. The End of TV? 2015
- 28. YouTube • Owned by Google; bought for $1.65 billion • Ten minute and 2Gig limit on videos; partner accounts can get more • 103 million monthly UNIQUE visitors in May 2010 • 24 hours of video uploaded every minute • 1.12 hours per month spent on YouTube every month • 5.8 billion videos streamed in June 2010 in US; 2 billion videos viewed PER DAY worldwide • 47% of the global internet population visited YouTube in April 2010 Ways to engage • Creating your own channel; commenting on videos • Share, embed videos; create content
- 30. Instructional Video Webinars Wecome Video Personable Video testimonials Success stories Product demos Product reviews Training Commercials Viral video
- 31. 10.3 million players worldwide
- 32. 30 million players worldwide
- 33. CONTENT
- 34. CASE STUDY Great description of company Philosophy on Info page Appealing use of “photo of the day” Keeps customers returning through mystery trips (“surprise and delight” element) and an interactive game Creates customer community on Meet Others page
- 35. Content • Constant repetition will KILL your followers • Relevant to current events • Be Creative • If you can’t be creative, EMPLOY someone to be creative for you
- 36. BRANDING
- 38. How Many Fans & Followers Should I Have? Quality over quantity Aim is to build VALUABLE relationships, not just relationships “It’s more difficult to unsubscribe from a relationship.” David Almano If you focus on numbers, you’re missing the point.
- 39. Complaints • How do you normally deal with complaints? • You CAN delete negative feedback • BUT take opportunity to apologise& address in public • We ACCEPT falibility
- 40. CROSS PLATFORMS
- 41. LinkedIn • Formed in May 2003, based in California • 100 million members+ as of March 2011 • One new member every second • 50% of members outside the US • 2 million members in Australia • 7,840,000 shares of common stock at a price to the public of $45.00 • Executives from all Fortune 500 companies are members on LinkedIn • 2 million companies have LinkedIn pages • ‘Social Networking for Business’
- 43. Twitter • 100 million active users every month • 50 million users every day • 9th busiest website in the world • $140 million revenue • Processes 1.6billion searches a day • Valued at $7.8billion • Revolutions organised via Twitter: Egypt, Tunisia, Iran Election protests, Moldova Civil unrest • Steve Job’s death brought Twitter down
- 45. Google +
- 46. CONNECT
- 48. Places • Control your business profile • Geo-location • Develop offers • Smartphone required • Find out where your friends are • Share experiences
- 49. Deals • Offer deals across multiple locations • Control centrally • Individual deals • Loyalty deals • Friend deal • Charity deal
- 53. MEASURE
- 54. Measuring Investment Qualitative Data: the opinions. Quantitative Data: the numbers. ROI: the return.
- 55. ROI
- 61. Top Tips • Have a Plan! Set Objectives! • Know Your Message • Stay On Brand BIG QUESTION: • Help People Find You • Constant & Relevant Communication How often do I post? • Get Everyone Involved • Listen! And Reply! • “A vocal minority, but an aural majority” • Be a Resource • Develop Tabs
Editor's Notes
- #38: People don’t buy what you do; people buy WHY you do it. The reality is that everyone else sells the same thing as youBusinesses can easily tell customers what they do and even how they do it, but many business struggle to explain WHY they do it. How we make friends chartMake sure the visual representation of your brand matches your beliefs and ideas