FNBE0115 - EPC FINAL SLIDES
- 1. THE BARBERIOUS Chang Huey Yi 0322898 Tan Min Chuen 0322938 Koo Jian Xiang 0322975 Ng Kwang Zhou 0322802 Muhammad A’Ameer 0322891 HAIR SALON
- 3. WHAT’S THE DIFFERENCE BETWEEN A BARBER & A HAIRDRESSER?
- 4. BARBER HAIRDRESSER In previous times, barbers also known as barber surgeons, they performed Surgery Dentistry In previous times, hairdressers also known as Artists People believe that hairstyling is an art.
- 5. WHAT IS HAIRDRESSER & BARBER? A hairdresser and barber is a person whose occupation is to cut or style hair in order to change or maintain a person's image. A hairdresser is a person whose occupation is mainly to Cut Dress ColorWash A barber is a person whose occupation is mainly to Trim Style GroomShave A hairdresser works in hair salon, while a barber works in barbershop.
- 8. Straight Long Hair Wavy Curly Long Hair
- 9. Back to 17 century, a hairstyle which called “The Tower," was the trend with THE TOWER Wealthy English and American Woman
- 10. ESSENTIAL TOOLS FOR HAIRDRESSERS Haircutting Scissors Mirrors Hair Comb Hair Clippers Hair dryer
- 11. HAIRDRESSING INDUSTRY MYR 213 A YEARMYR6.33 MILLION A YEAR IN MALAYSIA
- 13. Hair Salon 1 : Klang Vogue Unisex Hair Saloon
- 14. BRIEFDESCRIPTION FOUNDERS Elaine Ng FOUNDED IN 1990 SERVICES - Cut - Dress - Color - Treatment - Wash WHERE Second Floor CUSTOMERS Attracts young adults THEME Modern
- 15. History Give up studies in design Venture into hairdressing due to her passion in hairdressing Owned a shop in Petaling Jaya. Moved to KLANG
- 16. Hair Salon 2 : Eroma Hair Saloon Kuantan, Pahang
- 17. BRIEFDESCRIPTION FOUNDERS Sook Yee FOUNDED IN 1985 SERVICES - Cut - Dress - Color - Treatment - Wash CUSTOMERS Obtained a numbers of loyal customers and most of them are female aged 30-60 THEME Oldest hair salon in that area Sook Pei Reasonable PRICE
- 18. History Learned hairdressing together with her sister since they are young. Went Singapore to further her studies in hairdressing after high school graduation. Returned and started her own hair salon with her sister at the age of 24. Passionate in hairdressing.
- 20. WHO ARE THE COMPETITORS?
- 21. COMPETITORS OF VOGUE UNISEX SALON CRIMPER’S HAIR SALON TF’S BARBER SHOP JOE’S BARBER SHOP There are a total of more than 10 competitors located within the area. market nature : perfectly competitive Top 3 :
- 22. COMPETITOR 1 : CRIMPER’S HAIR SALON Cheap Crimper’s Hair Salon provides huge promotions. Provides free washing and hairstyling services for customers after a haircut. Price Promotions Services
- 23. COMPETITOR 2 : TF’s Barber SHOP Nice interior and exterior designs TF’s Barber hires staff from overseas such as countries like America, Canada and more. The latest music releases are played throughout the salon Design Workers Music
- 24. COMPETITOR 3 : JOE’S BARBERSHOP Most well-known in the area. Owned by Joe Flizzow, a famous hip hop artist in Malaysia Reputation Founder JOE’S Inspired by Frank’s Chop Shop, a salon located in New York. Design
- 25. COMPETITORS OF EROMA HAIR SALOON DREAM HAIR SALOON MOMENTUM HAIR SALON TOP CONCEPT There are 8 hair salons that compete with Eroma Hair Saloon. market nature : perfectly competitive Top 3 :
- 26. COMPETITOR 1 : Dream Hair saloon Expensive The latest music trends are played throughout the salon Products Music Service is slow due to lack of hairdressers. Services
- 27. COMPETITOR 2 : Momentum Hair salon A few youngsters that were passionate in hairstyling Founders The interior design of Momentum Hair Saloon takes on a modernistic style. Design Expensive Products
- 28. COMPETITOR 3 : Top concept Provides extra services, such as manicure, facials and more. Services Nice and comfortable interior designs Design Reasonable Price
- 30. WHAT ARE THE COMPETITION STRATEGIES?
- 31. Remains Calm Focus on customers Provide professional advice towards their customers Good attitude to establish good impression STRATEGIES OFVOGUE UNISEX SALON
- 32. STRATEGIES OF EROMA HAIR SALOON Provides quality service Sell large variety of hair products with reasonable prices. Provides a form of entertainment to their customers Sends the staff members to attend courses regularly.
- 34. Similarities All of the workers are female. WORKERS BRANCHES None OPERATING HOURS 6 days a week, 7 hours a day MAIN CUSTOMERS Loyal customers
- 36. DIFFERENCES#2 MUSIC SYSTEM Retro music is constantly being played. None Vogue Unisex Saloon Eroma Hair Saloon
- 37. DIFFERENCES#3 VARIETY OF PRODUCTS Large variety of haircare products. Focus on few brands of haircare products.
- 38. DIFFERENCES#4 PRICES Low High Vogue Unisex Saloon Eroma Hair Saloon + + - -
- 39. DIFFERENCES#5 FACILITIES New, clean and are in good condition. Visually old.
- 40. DIFFERENCES#6 ANNUAL REVENUE RM200,000 RM364,000 Vogue Unisex Saloon Eroma Hair Saloon + + - -
- 42. DIFFERENCES#8 CORPORATE HIERARCHY Workers are individually given specific tasks such as hair cutting, hair blowing, hair colouring and etc. Vogue Unisex Saloon Eroma Hair Saloon Workers are not given specific task, workers need to provide all services that customers need.
- 44. DIFFERENCES#10 TARGET MARKERT Unisexual Vogue Unisex Saloon Eroma Hair Saloon Women
- 46. RECOMMENDATIONS
- 47. Recommendations for VogueUnisex Insufficient staff members Lack of entertainment for waiting customers Location of the business premises. saloon Move from the second to the first floor of the shop lot as it would allow a more convenient access for customers. Should recruit more staff by advertising job occupancies through the media. A television set or, at least, a sound system could be installed in the salon for waiting customers.
- 48. Recommendations for EromaHair Lack of moving space saloon The salon should increase the size of its premises to allow more movement space within the area to eliminate the suffocating environment that the shop currently presents. Old and unappealing exterior design The owner could renovate the salon to give it a much more refined look in order to attract the attention of potential customers.
- 49. Thank You