Forrester Consumer Forum Lithium Karen Orton 1008

The document discusses social driven marketing strategies on a shrinking budget. It recommends leveraging customers as your greatest asset by empowering them to help sell products, help others, and provide insights. It provides examples of companies that have successfully used social media to increase customer satisfaction scores, reduce marketing spend, and increase sales. The document concludes by offering tips on getting started with social media marketing and highlighting the enterprise social media platform and experience of Lithium to help companies guide their social strategy and achieve business results.