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Frantic After Work: Mobile Web and Business
The document discusses the importance of mobile technology in today's digital landscape, emphasizing how it delivers personalized, contextual experiences and enhances business interactions. It highlights the transition from traditional computing devices to mobile, underlining the need for a coherent mobile strategy that integrates content across various platforms. Key points include the mobile user's growing relevance in the purchase process and the necessity for businesses to prioritize mobile optimization and user experience.
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Frantic After Work: Mobile Web and Business
- 1. THE WEB ISNOW MOBILE – ARE YOU PREPARED? Tommi Pelkonen | Miika Puputti WEB WEB WEB WEB
- 2. THE WEB TODAY: SOCIAL MOBILE CONTENT-ORIENTED CONTEXTUAL and all about DELIVERING EXPERIENCES AND BETTER BUSINESS
- 3. Image courtesy ofBrad Frost – http://bradfrostweb.com/
- 4. Image courtesy ofBrad Frost – http://bradfrostweb.com/
- 5. Wait, wasn’t today’s topic mobile?
- 6. WHY IS MOBILEIMPORTANT? 1. Mobile is personal 2. Mobile is permanently carried 3. Mobile is always on 4. Mobile has a built-in payment channel 5. Mobile is available at the point of creative impulse 6. Mobile is most accurate at measuring its audience 7. Only mobile can capture the social context of consumption 8. Only mobile can offer augmented reality IN SHORT: Mobile enables CONTEXTUAL services Tomi Ahonen, @tomiahonen – http://goo.gl/E2tmI
- 7. A BRIEF HISTORYOF MOBILES
- 8. A BRIEF HISTORYOF MOBILES
- 9. A BRIEF HISTORYOF MOBILES
- 10. WAR OF THEECOSYSTEMS IS ON, MAKING THE SMARTPHONE JUST ONE PLAYER PC smartphone tablet smart TV Mac computers iPhone iPad Apple TV Chrome browser Android Android tablets Google TV Windows, Office Windows Phone Windows 8 Xbox Bubbling under:
- 11. IT IS ABOUTEXPERIENCE ROAMING! 2005 2010 2015 one bill, one device, one ecosystem, triple play thousands of apps tens of screens vision focal network device ecosystems point compete price of number experience based on service of apps roaming
- 12. Apple is theposter child of experience roaming APPLE: Apple leads by example, by delivering a consistent experience across divers screens A PIONEER IN EXPERIENCE ROAMING Experience roaming Across screens Social circle Ping iPod Apps ecosystem App Store iPhone User data roaming MobileMe iPad Service roaming iTunes, AirPlay Mac User interaction design iOS Apple TV Industrial design Apple ? Brand Apple Copyright VisionMobile 2011
- 13. Hmmm - canyou hear the jingle bells…
- 14. … and thehit gadgets of Christmas 2012: New iPad, Nokia Lumia 920 and 820, the new iPhone, new Android devices (phones & tablets), Kindle Paperwhite…
- 15. This Christmas smartphone sales passPC sales for Q4 of 2012 the first time in 460 history! million smart- 435 phone million shipments PC and notebook shipments Source: Smart Online website http://goo.gl/tIrDC
- 16. PUTTING MOBILE DEVICESINTO CONTEXT (2009 FIGURES….) 3,3 billion in perspective 4B 3,3B 3B 2B 1,5B 1,4B 1,3B 1B 0,8B 0,9B 0B Cars PCs Telephone Credit TVs Mobile Cards
- 17. Let’s think –we should at the very least be able to monetize this
- 18. SIMPLE EARNINGS LOGIC: SELLMORE OR SAVE COSTS • New customers Increase • Acquisition increases and lead generation • Loyalty improvements • More revenue per customer revenue • New offers • Better brand dialogue • Cross-sell at POS • Design, products, marketing, distributions, sales, customer service costs Reduce • Development time • Material costs costs • Targeting • Sales automation • Better service on the fly
- 19. MOBILE IS RELEVANTTHROUGHOUT THE PURCHASE CHAIN Where can I get Can I buy these these things? right now from Are they my device? available now? Where to What have other buy Can I pay with thought about my mobile? this? What to buy BUY Help me to find the right things for me! Now I have it, then what? Post- Repeat the purchase purchase interaction I had this one – How do I get maybe they can more out of my help me again? purchase
- 20. THINGS TO CONSIDERIN ORDER TO MAKE MOBILE WORK • Which customers to service via mobile channels? • What content to deliver? • How integrated an experience to make? How to roam the experience between channels? • Experience delivery: website, application or something else? • Cost versus benefits: who pays for the development costs and usage – customer or us? • Investment lifecycle: how fast to expect gains?
- 21. Now – Let’s goback to the roots of the web…
- 22. THE FIRST WEBSITEIN THE WORLD WAS “RESPONSIVE”
- 23. It was all about the content It works on multiple screen sizes
- 24. Why is thisimportant?
- 25. Good experiences are builtfrom the ground UP And not the other way around
- 26.
- 27. CONTENT IS THE FOUNDATION INTERACTIONS VISUALS CONTENT
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- 29. RETHINK THE PROCESS DESIGN VISUAL TEST WITH SKETCH PROTOTYPE IN TEXT DESIGN USERS AND ITERATE
- 30. PICK YOUR MOBILE STRATEGY RESPONSIVE DEDICATED NATIVE WEBSITE MOBILE APPLICATIONS WEBSITE
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- 37. DEDICATED MOBILE WEBSITES
- 38. m.hs.fi DON’T SHOW CONTENT ON MOBILE SITE AT ALL? MULTIPLE CLICKS UNTIL USER CAN REACH THE CONTENT
- 39. m.yle.fi OFFER YOUR USERS JUST LINKS ???
- 40. m.opera.com SPLASH SCREENS?
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- 42. Nike GPS Spotify Radio Nova A GOOD OPTION WHEN USING THE MOBILE DEVICE’S CORE FUNCTIONS, SUCH AS RADIO, STREAMING MUSIC, GPS…
- 43. WRAPPING IT UP: • Mobile-user base is ever growing • Experience roaming counts • Mobile is relevant throughout the purchase chain • Have a strategy • Celebrate your content • Build from the ground up • Rethink the process • Be ready for the ever-changing future
- 44. THANKS, FOLKS! Tommi Pelkonen - @TommiP Miika Puputti - @miikap