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Frenchise Proposal for Plutus academy
- 2. Started in 2010 as online coaching. Powered by a team of Top-B schools Alumnus with a history of delivering best in the industry. Extremely passionate set of people out to change the education industry in India Leader in India and inspire to be the number one in the country
- 3. PLUTUS ACADEMY IS A JOURNEY, A MISSION, A MOVEMENT! A spirited effort to foster the next generation of India, the youth. To shape their attitude & confidence, shatter the myths and mystic that surrounds entrance exams due to proliferation of revenue oriented coaching centers in India. MISSION
- 4. To be the undisputed national leader in the country in alternative Career Consulting and Guidance Industry…! VISION
- 5. If you can dream it, you can achieve it!!! CORE VALUES Team Plutusacademy Believes In The Power Of Dreams! Believes In The Human Spirit!
- 6. Competitive Tutorial Industry in India is over ` 5000 cr. Domination of unorganized and local players Last decade saw consolidation and greater branding Bank , SSC , Other Government exams have large number of aspirants and with 7th Pay commission more and more candidates get attracted Growing at 30% annually Inconsistent performance by national players Test Preparation Industry Preview
- 7. Our Specialized Training Programs CAT Common Admission Test 18, 12 , 6-9 months, Test series & Correspondence SCET State Level Common Entrance Test12 , 6-9 months, Test series & Correspondenc e GMAT Graduate Management Admission Test 3 months course GRE Graduate Record Examination5 months course TOEF LStandalone , Add-on CLAT & BBA Undergraduate course24, 12 , 6-9 months, Test series SSC Campus Recruitment Specifically Targeting Customized Institutional Requirements IBPS GAT E Digital Marketing
- 8. Only Premium Brand in the Industry Focus on preparation rather than on results Positioning around the centre head Unlike industry norms of highlighting results/number of centers Focus on the right audience Clear motive to shrink the market Get students with the right mind-set Permanent faculty in all 6 centers. KEY DIFFERENTIATORS
- 10. Collectively, Team plutus academy has experience of training more than 5000 students for government exams Track Record and our Goals •Operating break even of any new centre in 6-8 months • Any new centre rises to the market leader spot in first 2 years of operations •Over 60 % market share by the end of three years OUR EXPERTISE
- 11. Currently, we have 14 centers spread across 6 states PLANS AHEAD • To expand over 45 centers across 37 major cities, with a mix of owned and franchisee operations • To capitalize on growth of Computer-based Testing with a specialized online product Patna Varanasi Allahabad Lucknow Kolkatta Kanpur Muzaffarpur Noida OUR CENTERS
- 12. PLUTUS ACADEMY c-59 , sector 2 , Noida, 201301 Corporate office c-251 , sector 63 Noida www.plutusacademy.com
- 14. Understanding Plutus academy or Business Partnership Plutus academy Business Partnership Regular Franchisee The Licensor provides umbrella branding and material plus employee training, the rest viz. accountability, localized marketing & promotions, running the centre is on the Licensee. In plutusac Business Partnership Model, plutusac is involved in the last mile operation also, by implementing of Student Management System and monitoring performance of Batch Mentors as well as Marketing Team plutusacademy takes ownership of the student and guarantees 100% student satisfaction and the best result in the market.
- 15. ✓ An Enthusiastic And Energetic Person With Focus And A Vision. ✓ Loads Of Passion To Teach And Mentor Students ✓ 1200-2000 centrally located, front facing infrastructure ✓ Strong Credentials in the city ✓ Understanding of the market ✓ Local network in schools, colleges and important government bodies ✓ `15-30 lakhs Investment capacity ✓ Experience in tutorial industry an added advantage PRE-REQUISITES TO FRANCHISEE LEASE
- 16. DYNAMICS OF DAY TO DAY OPERATIONS INFRASTRUCTURE REQUIREMENT •2 Classrooms with capacity of 30 each (300 sq ft each) •Computer Lab (200 sq ft) •1 Reading Room •2 Counseling Cubicles •1 Faculty Lounge (100 sq ft) •1 Operations Zone / Back Office •1 Centre Manger Cabin MAN POWER REQIREMENT •1 Marketing Executive •2 Counselor •2 Full Time Faculty – Maths and Reasoning •1 center manager (Quant or verbal faculty) •1 Operation Executive
- 17. Launch Expenses : 5 Lakhs Launch Expenses with respect to marketing •Mix of following tools: oNewspapers Advertisements oHoardings, Banners and Posters oMock SSC , Mock IBPS oPresentation, Workshops and Seminars LAUNCH EXPENSES
- 18. OPERATING COST ANALYSIS Expenditure Category LOW HIGH Rent and maintenance 40,000 70,000 Electricity Bill 15,000 25,000 Telephone Bill 7500 10,000 Salary to be paid by franchise 1,50,000 2,00,000 Routine marketing expenditure 1,25,000 1,50,000 Misc expenses 20,000 30,000 Total expenditure of running a center 3,57,500 4,85,000 “COST WILL VARY FROM MARKET TO MARKET” All Figures in Rs
- 19. CAT CMAT GMAT GRE TOEFL BBA CLAT CRAT 18 months 18 months 4 months Add-on 24 months 24 months 3 months 12 months 12 months Stand Alone 12 months 12 months 6 months 6 months Crash course Crash course Test Series Test Series Test Series Test Series REVENUE SOURCES
- 20. LICENSE FEES: Royalty : 35% *Varies from market to market The royalty charges include: • Royalty to use Endeavor brand/trade name and corporate image • Full Material of respective exam • Video Lectures • Online doubt clearing sessions as well • Mock test Performance incentive on the basis of franchisee performance. On the basis of grading given annually to the franchisee, royalty payments can be reduced to 28% of total collections ROYALTY Student Market Fees Charged 700 - 800 Rs 3,00,000 800-1000 Rs 5,00,000 1000 - 1500 Rs 7,00,000
- 21. Full support in setting up a new franchisee Full assistance in*: – Marketing Media Planning: Medium, Creative and Agency Coordination PR Activity Calendar Branding Activity Planning - Seminars and Workshops Business Potential Mapping - Institutional Tie-ups, etc – Recruitment & Training of the Marketing Staff Corporate HR team centrally takes care of sourcing and staffing PR Activity Calendar Formal Induction and Training program for every individual joining Endeavor irrespective of his/her function or role * For first 6 months or till the time centre becomes self sufficient OUR COMMITMENT
- 22. Full support on Operation and Administration system •HO supports in the form of Batch planning, Scheduling, Student Monitoring System, Faculty Performance Management, and Course flow. •Technology Support by Indigenously designed software, developed specially to take care of daily needs for smooth and standardized operation at each centre in the most effective and efficient way ensuring standardized processes across country. •Software takes care of everything right from ‘inquiry’ to ‘attendance’ to 'cash flow management’ through different modules designed after a lot of research •A screen shot of the same has been attached for your reference on the next slide OUR COMMITMENT