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Friends of Search 2016 - Building a Bridge to GTD
The document discusses the importance of bridging inspiration and implementation in business, emphasizing the need for consistency and clarity in achieving revenue-based outcomes. It suggests using frameworks, asking better questions, and examining assumptions to improve decision-making and strategizing. The narrative encourages connecting work to business value and adapting communication for effective change management.
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Similar to Friends of Search 2016 - Building a Bridge to GTD
Friends of Search 2016 - Building a Bridge to GTD
- 1. Genius is 1% Inspiration 99%Perspiration
- 2. #1 SPOT =NOT what It used to be DO EPIC SH*T!
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- 4. Dedicated this yearto showing how to Build a Bridge from Inspiration to Implementation
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- 13. Wil, that happens@ Seer! We’re inconsistent
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- 18. You can’t forceclients to do RCS Your team won’t do it immediately either
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- 38. What is theapproval process? Who is most likely to roadblock this? Are they in your meeting? How will this idea move the needle on revenue? Get your ROI/ Benefit / Outcome Calculations reviewed by someone responsible for revenue in some organization. Have you listed your assumptions that underpin your outcomes? Is this consistent w/ their brand?
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- 41. WHAT DOESN’T CONNECTTO REVENUE DOESN’T GET FUNDED
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- 43. Your Job, bringclarity to REVENUE Better at Estimating
- 44. Have you prepareda "High / Low / Expected” range of outcomes?
- 45. Share your assumptions,ask for challenges EARLY!
- 46. Review all clientsin a vertical to get your best, worse, most likely scenario.
- 47. What’s this LOOOOKLIKE?
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- 52. Lets look backat those slides for things EVERY exec cares about
- 56. That’s why forevery 10-15 dollars spent on PPC, SEO gets $1 - ~.50 cents.
- 57. WHAT DOESN’T CONNECTTO REVENUE DOESN’T GET FUNDED
- 59. Connect our workto solving problems and solving problems to business value
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- 61. Same Tactics, NewNarrative
- 62. OK, What’s thisLOOOOK LIKE?
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- 68. Change how wetalk Current State Case for Change The Ask The Goal (various scenarios) Contribution to Goal
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- 74. Be THIS! BePredictable!
- 75. My First attemptat doing this in the ideation phase
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