From Idea to App Store
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The document outlines key steps to transform an idea into a successful mobile app, emphasizing the importance of identifying a pain point, target demographics, and various monetization strategies. It covers practical considerations such as app development platforms, outsourcing challenges, app submission processes for iOS and Android, and post-launch promotion tactics. Case studies and trends highlight the growing dominance of mobile consumption and the necessity for effective execution in the competitive app market.
From Idea to App Store
- 1. From Idea To App Store Gibson Tang Managing Director, Azukisoft Pte Ltd
- 2. ABOUT THE SPEAKER • Mobile and web software engineer • Started developing applications since 2003 • Worked with startups and big companies • [email protected] or [email protected] Gibson Tang
- 3. 1. What makes a great idea 2. Target demographic 3. How you can start 4. What you will need AGENDA 3 5. Native vs mobile web 6. iOS vs Android 7. App store submission 8. What’s next
- 4. 4From Idea to App Store What makes a great idea? Watch this
- 5. • Mobile apps are unique • They serve only one function well • Find an idea that solves a pain point • Talk to people about your idea • Iterate until you get an idea that people are willing to use • Find a monetization model (Without monetization, you can’t survive) 5From Idea to App Store What makes a great idea?
- 6. 6From Idea to App Store What makes a great idea? Watch this
- 7. Instagram • Solves the pain of taking ugly photos • Upload the photo and apply a filter • Snap, upload and share 7From Idea to App Store What makes a great idea?
- 8. WhatsApp • Solves the problem of expensive messaging using SMS • With internet access, you can chat with your friends and close ones • Open the app and chat. It’s easy 8From Idea to App Store What makes a great idea?
- 9. Uber • Push a button, get a ride • Easy to use, compared to calling a taxi • Credit card payment No need to worry taxi uncle will scold you for giving him $50 9From Idea to App Store What makes a great idea?
- 10. The world is so big. Different countries and regions have different cultural differences. These will affect platform popularity and influence your use cases. 10From Idea to App Store Target Demographic
- 11. • In countries where purchasing power is smaller • Look at Android platform as your first platform to target • Android phones are more popular as they are cheap • Example, Vietnam, Indonesia, India etc 11From Idea to App Store Target Demographic - Android
- 12. • Android apps tend to monetize via advertising such as AdMob • Advertising is Google’s strong suite • Not all Android phones have access to Google App Store. Example, Android phones in China • It is common for individual countries to have their own Android App Store • Your app need to look strongly into advertising for a monetization model 12From Idea to App Store Target Demographic - Android
- 13. • In countries where the population have higher spending power • Less price sensitive • Places value on branding • Countries such as Australia, Singapore, USA 13From Idea to App Store Target Demographic - iOS
- 14. • Each country have their own localized App Store • But you can submit an app to Apple and it will be available in all countries where Apple has a presence • Apps tend to be monetized via a pay-per-download or a subscription model • In-app advertising is still popular • iOS apps have a wider variety of monetization models 14From Idea to App Store Target Demographic - iOS
- 15. • Do market research on apps that resemble your idea • Sources include App Annie https://www.appannie.com/apps/ios/top/ • Look at the top ranking apps on the app store • Download them and assess them to see what works and what does not. Example, graphics, usability, features etc 15From Idea to App Store Market Research
- 16. • Think of an idea • Create the app • Profit?? 16From Idea to App Store How to start?
- 17. • Think of an idea – Is the idea good? • Create the app – What happens if you cannot code? • Profit – How do I make money from it? 17From Idea to App Store Not so easy
- 18. • Buy a Windows or Mac computer • Android development – Windows or Mac • iOS development – Mac only • Learn how to code • Look into outsourcing (Perils???) 18From Idea to App Store Create the app
- 19. • Outsourcing is popular now, but it has it’s pros and cons • Popular outsourcing countries are China, Vietnam, Indonesia and India • Generally cheaper, but it has it’s pitfalls 19From Idea to App Store Create the app
- 20. • You need to deal with different time zones • Languages barrier (both written and spoken) • Different working cultures and habits • Example, it is normal to have slow internet or power blackouts in India or Vietnam • Sending the outsourcing team a large file can take hours instead of minutes 20From Idea to App Store Create the app
- 21. • Daily Skype calls or virtual meetings are a must • To ensure that the outsourcing team is doing exactly what you want • Make sure that you get a daily update of their progress • Hire someone as a technical liaison to do the project management for you 21From Idea to App Store Create the app
- 22. • www.google.com • Referrals from friends and network • Websites such as upwork.com or elance.com • Referrals are the preferred method as it reduces your risk of the project going haywire 22From Idea to App Store Where to look
- 23. • Prepare a document outlining your app functionality, requirements and specifications • If you can hand draw or sketch what your app looks like, then this will be a plus point • Work with a designer who can create the user interface and advise you on the style and art direction • Pass it to the outsource team to review and initiate discussions 23From Idea to App Store After that?
- 24. • Keep in close contact with your outsource team • Be prepared to answer questions or reply to emails • The outsource team will have a lot of questions at the start of the project • The amount of questions will reduce as time goes by and more progress is made 24From Idea to App Store The Process
- 25. • Pay them according to predetermined milestones mutually agreed by you and the outsource team • Do not pay them in full upfront. Example, pay them X dollars for developing the login, registration, profile update functionalities • Prepare an NDA if you prefer to maintain confidentiality of your idea • Ensure that all IP, data, source code, design and things related to the project belong to you or your company 25From Idea to App Store The Process
- 26. • Start rounding up friends, relatives, colleagues etc to test your app • Make sure they have the devices that your platform support. No point asking your friend who has a Samsung S7 to download your iPhone app • Collate feedback and issues that they encounter • Submit the feedback to your development team • Start preparing submission materials for the submission of your app to the App Store 26From Idea to App Store End of the road
- 27. • No need to worry about Apple or Google reviewing your app as your app will not appear in the app store • But you will need a server to host the web application • Great for use cases where you do not want to submit your app for review by Google or Apple • Titianium Appcellator, PhoneGap, Xamarin • You need internet connectivity to work • iOS and Android apps can work even without internet access 27From Idea to App Store Mobile Web App?
- 28. You will need the following : • App Name which is not too long (preferably < 10 characters), descriptive and must be unique • Screenshots which is important as people tend to download apps based on the screenshots • App description which people will read to know more about it • Price ($0.99 or $1.99 etc) or even free with in-app purchases 28From Idea to App Store Submission
- 29. • Company website (This can be as simple as a 1 page website with description of your app and a screenshot of the app) • Contact email for Google or Apple to contact you for any queries • Finally, how much do you have to pay Apple or Google to put your app on the app store? 29From Idea to App Store Submission
- 30. • $99 USD a year for Apple • Submit an unlimited number of apps and app updates • Submitted apps needs to be reviewed by Apple for virus and content quality • Time from submission to Apple approval to appearance in the App Store can range from two days to a week or more • Apple has strict guidelines on what is acceptable • Apple will pay you via bank transfer on a monthly basis provide your revenue hits a minimum amount of $50 USD* 30From Idea to App Store Apple Submission
- 31. • $25 USD a year for Android • Submit an unlimited number of apps and app updates • Submission will be checked by Google for virus and malicious code • Time from submission to App Store appearance is normally less than 6 hours • Google does not adopt such a stringent policy for apps compared to Apple • Google will pay you via bank transfer on a monthly basis provided your revenue hits a minimum figure of $50 USD* 31From Idea to App Store Android Submission
- 32. • Promote, promote, promote • Approach bloggers, newspapers and websites • Get them to write articles or blog posts about your app • Give them a good narrative • Approach social influencers • Buy Facebook Ads or Google Ads to drive app installs 32From Idea to App Store After app is released
- 33. 33Case Study The Asian Parent iOS/Android
- 34. • Started in early 2016 • 3 months for iOS application • 2 months for Android application • Android was faster to develop as the functionalities were finalized during the iOS app development • Worked with a development team in India • Faced issues such as slow internet, language barriers and blackouts 34Case Study
- 35. • Android to grow in strength in less developed countries • There will be iPhones released that will target a less affluent population, such as iPhone SE • Mobile will still grow in popularity all over the world • A lot of people will skip the PC era and move directly to the mobile era • AI will play a big part in mobile applications • Market will be dominated by Android and iOS and no other competitors will be able to enter 35Trends
- 36. • Android to grow in strength in less developed countries • iPhones will be released that target a less affluent population, such as iPhone SE • Mobile will still grow in popularity • A lot of consumers will skip the PC era and move directly to the mobile era • AI will play a big part in mobile applications • Market will be dominated by Android and iOS and no other competitors will be able to enter 36Trends
- 37. 37Trends
- 38. • http://www.digitaltrends.com/mobile/16-crazy-mobile-trends-for-2016/ • https://blog.kissmetrics.com/mobile-marketing-trends-2016/ • http://www.computerweekly.com/feature/Five-tech-trends-that-will- change-the-mobile-world-in-the-next-10-years • https://possiblemobile.com/2016/06/mary-meekers-2016-internet- trends-mobile/ 38Related Links
- 39. 39From Idea to App Store “To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions.” – Steve Jobs
- 40. 40From Idea to App Store Q&A