Visual reporting and information design

From multimedia
to data visualization

                                                2011, Sep 29th
Clément Renaud                       Institute of Journalism
@clemsos                         Fudan University, Shanghai
视觉报道和信息设计:

从多媒体到数据可视化


Clément Renaud         2011年9月29日

@clemsos         @复旦新媒体研究基地
About
+ What is multimedia?
+ What is online writing?
+ What is data visualization?
+ How to use data visualization?
Multimedia
Online Writing

How to use multimedia?
Reporting
- Facts

- Impressions

- Analysis

- Bias




Hunter S. Thompson
Fear and Loathing in Las Vegas
How to report
    a car race
with multimedia?
Use each media efficiently



          Which media
          to say what ?
Use each media efficiently
     Video > meet/show people (interview)
Use each media efficiently
     Video > meet/show people (interview)


     Photo > record an instant
Use each media efficiently
     Video > meet/show people (interview)


     Photo > record an instant


     Sound > restitute an ambiance
Use each media efficiently
     Video > meet/show people (interview)


     Photo > record an instant


     Sound > restitute an ambiance


     Text > provide analysis
And also




Maps > Places            Tags > Topics

                etc...
Towards a grammar
of multimedia writing...
Towards a grammar
of multimedia writing...

  ... but what about
     the reading ?
Readers VS users
Traditional media:
People read the text, watch the TV, listen to radio etc...
People discuss info with their friends


New media:
People post comments with new information
People forward info to their friends (mail, SNS...)
Online writing
The online writer write for people to react


“Yes, I know exactly what you as a group are
going to say in the comments below.”
                                             Michael Arrington, founder of TechCrunch




                  http://techcrunch.com/2010/09/05/blogging-and-mass-psychomanipulation/
Blogging with readers
The online writer is also a community manager


As in a forum (BBS), the article is the start of a thread for
the people to react.
A blogger is a person
Different layers




Personal
                    Readers and writers
Different layers

Public       Media, Agencies, Institutions




Personal
                              Readers and writers
Different layers

Public       Mass media, Agencies, Institutions




Social


Personal
                              Readers and writers
Different layers

Public       Mass media, Agencies, Institutions




Social


Personal
                              Readers and writers
Explore the 3 layers

Public

Social


Personal   User cases, text analysis
Explore the 3 layers

Public     Media study, content strategy




Social


Personal   User cases, text analysis, survey
Explore the 3 layers

Public     Media study, content strategy




Social                    ?

Personal   User cases, text analysis, survey
Explore the social layer



Social
High complexity
Mostly made by interactions
Available data
Explore the social layer


                                  Data
                              visualization
Social
High complexity
Mostly made by interactions
Available data
Data visualization?
    What for?
Tell a story
http://www.flickr.com/photos/laurenmanning/
Analyse a fact
Aaron Koblin




               http://www.aaronkoblin.com/work/flightpatterns/
Public information
http://www.guardian.co.uk/politics/interactive/2010/nov/19/government-data-interactive-guide
Journalism / Report
http://www.danah.org/projects/IJOC-ArabSpring/
Everything YOU want...
“But i am not a coder.”
Visualization without tools
Vuvox.com

            http://www.clemsos.com/blog
Many
Eyes
Any computer code is simplier
 than any human language.
Any computer code is simplier
 than any human language.

 So everyone can learn it !
That’s all folks !
Thanks !




www.clemsos.com/blog
     @clemsos

From Multimedia Writing to Data Visualization