From Question to Action
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The document discusses moving from broad questions to specific actions by building dashboards and reports. It provides examples of refining questions such as how marketing budgets could be adjusted based on historical performance of acquisition channels. The document also discusses additional data analysis services including managing inventory, joining data sources, and determining products to increase order values. The overall summary is moving analysis from broad questions to targeted actions through data interpretation and collaborative dashboard creation.
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From Question to Action
- 1. From Question to Action
- 2. 3 Refine analysis objective What you’re going to learn 2 1 Build dashboards that answer your questions Interpret reports to enable a specific action
- 5. • Move from “I want more good customers” to “I will adjust my marketing budgets based on the historical performance of my acquisitional channels” • Collaborative dashboard creation • Interpretation often leads to more focused questions Analysis Recap
- 6. • Coupons: Should discounted orders be counted differently? • AOV: Should $100 orders be counted differently than $50 orders? • Seasonality: How is your business impacted by holidays or different seasons? • Order type: Should individual orders be treated differently from recurring revenue? Additional Considerations
- 7. Data Analysis Services acts as your analyst team to review your goals, design analyses, interpret results,and ultimatelyanswer your business questions. Our clients use Data Analysis Services for help with: • Managing current inventoryon-hand and inventory turnover • Identifyingthe best method to join disparate data sources • Determiningwhich products to recommendto customers to increase average order values Data Analysis Services