From V to A
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Absolute Radio was launched in 2008 after Times of India Media Ltd (TIML) bought Virgin Radio and rebranded it. The document discusses Absolute Radio replacing Virgin Radio and provides lessons learned from the transition, including focusing on the brand identity, empowering community involvement, being platform agnostic, and investing in growth. It also highlights the importance of playing "real music" without gimmicks.
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From V to A
- 1. From V to A Absolute Radio Clive Dickens October 2008
- 2. who am I?
- 3. Bennett Coleman & Co Ltd Times Of India publishing Private Treaties investment TIML radio, outdoor, web, events, film
- 4. history 1993 Virgin Radio launches 1996 Capital Radio agrees “merger” 1997 Ginger acquires Virgin Radio and Capital deal fails 2000 SMG takes over Ginger including Virgin Radio 2006 UTV wants to merge with SMG, before withdrawing 2007 IPO of Virgin Radio announced and fails 2008 TIML UK Ltd buys Virgin Radio and launches Absolute Radio Sept 29th
- 5. why not Virgin?why Why not Virgin?
- 7. key learn ‘behave like the brand you wish to be’
- 8. Key learn : Cross Fade
- 9. “ Hell, British Radio is getting exciting again. With the growth of online and digital Absolute is appearing at the right time” For once, there’s a radio station that plays decent music. No other radio station has played the Beatles, Jimi Hendrix, and so many other greats. I, as an oldie-rock lover, have finally found faith in radio again. “ What a great mix of music, I have a vast range of musical taste and it was so good to hear an entertaining and intelligent mix with NO repeats. To quote Paul Weller from yesterday’s playlist – ‘That’s entertainment’….”
- 10. Key learn - Touchpoints
- 11. Key learn : Empower the Community
- 13. Key learn : Mistakes can help
- 14. key learn Screaming Advocates
- 15. Key learn : platform agnostic
- 16. What is REAL MUSIC?
- 17. What is REAL MUSIC? “ the song, not the video playing, not miming gigs, not photo shoots tour buses, not voice coaches built to last, not flavour of the month the lads from school, not an ad in The Stage something to say, not something to sell”
- 18. Key learn : Other sector successes
- 19. Key learn : be honest
- 20. Key learn : where the audience is
- 21. Key learn : where the audience is
- 22. Key learn – keep investing
- 24. What’s next?
- 25. thank you! Clive Dickens [email_address]