Jeanne Hatton owns a social media training and consultancy company called Uniti Solutions Ltd. She discusses her journey with social media over the past 18 years, from the challenges of communication before widespread internet to the rise of platforms like email, Facebook, Twitter, and others. She eventually discovered Hootsuite as a way to manage her growing social media use. Now, through her company Social Media Academy, she provides Hootsuite training and certification, social media strategy consultancy, and management services to help other businesses improve their online presence.