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• Longtime watcher/hobbyist
• Older, established career
Motorsports Fanatic
Dan
• Younger
• Beyond spectatorship
Career Volunteer
Des
Meet Our Customers
Commonalities
• Serious leisurers
• High information needs
• Strong personal preferences, highly knowledgeable
[1] Customer Profiles](https://image.slidesharecdn.com/2017businesspresentationv1-171212004750/75/FSAE-A-Business-Presentation-Redback-Racing-2017-2-2048.jpg)
![3
Customer Expenditure
$60,000
$15,000
Initial Purchase and
Modifications
Average Annual Spend
[2] CAMS Report on Spending](https://image.slidesharecdn.com/2017businesspresentationv1-171212004750/75/FSAE-A-Business-Presentation-Redback-Racing-2017-3-2048.jpg)
![8
$7,500
$25,000
$38,000
$55,000
$0
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
Shifter Kart RB-17 Formula Vee Formula Ford
Market Options
1.8
1.6
2.0
0.0 0.5 1.0 1.5 2.0 2.5
Formula Ford
Formula Vee
RB-17
Lateral Acceleration (g's)
3.9
4.5
4.1
0.0 1.0 2.0 3.0 4.0 5.0
Formula Ford
Formula Vee
RB-17
0-100 km/h (s)
Vehicles
[3] Formula Vee
[4] Formula Ford](https://image.slidesharecdn.com/2017businesspresentationv1-171212004750/75/FSAE-A-Business-Presentation-Redback-Racing-2017-8-2048.jpg)
![19
Manufacturing/Showroom Facility
Eastern Creek
[5] Warehouse Facilities](https://image.slidesharecdn.com/2017businesspresentationv1-171212004750/75/FSAE-A-Business-Presentation-Redback-Racing-2017-19-2048.jpg)
![31
Bibliography
[1] Career Volunteering In Commodity-intensive Serious Leisure: Motorsport Events And Their
Dependence On Volunteers/Amateur
[2] CAMS End of Year Report
[3] Formula Vee
[4] Formula Ford
[5] Warehouse Location](https://image.slidesharecdn.com/2017businesspresentationv1-171212004750/75/FSAE-A-Business-Presentation-Redback-Racing-2017-31-2048.jpg)
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FSAE-A Business Presentation - Redback Racing 2017
- 1.
- 2. 2 • Longtime watcher/hobbyist •Older, established career Motorsports Fanatic Dan • Younger • Beyond spectatorship Career Volunteer Des Meet Our Customers Commonalities • Serious leisurers • High information needs • Strong personal preferences, highly knowledgeable [1] Customer Profiles
- 3. 3 Customer Expenditure $60,000 $15,000 Initial Purchaseand Modifications Average Annual Spend [2] CAMS Report on Spending
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- 8. 8 $7,500 $25,000 $38,000 $55,000 $0 $10,000 $20,000 $30,000 $40,000 $50,000 $60,000 Shifter Kart RB-17Formula Vee Formula Ford Market Options 1.8 1.6 2.0 0.0 0.5 1.0 1.5 2.0 2.5 Formula Ford Formula Vee RB-17 Lateral Acceleration (g's) 3.9 4.5 4.1 0.0 1.0 2.0 3.0 4.0 5.0 Formula Ford Formula Vee RB-17 0-100 km/h (s) Vehicles [3] Formula Vee [4] Formula Ford
- 9. 9 Aerodynamic GripPower toWeight Performance
- 10. 10 • Wide powerand torque bands Power/Torque Response • Custom racing dampers • Fine tuned suspension Tunable Suspension Drivability
- 11. 11 Crash Structures Safety • Custombuilt • Extensively tested crash structures
- 12.
- 13. 13 DATA ANALYSIS AND TUNING REGULARRACE EVENTSONLINE SUPPORT ACCESS Subscription Service SIMULATOR DRIVER TRAINING
- 14. 14 Leasing Program • Vehicleassigned • 4 drive sessions • 3 race events • Monthly lease from facility
- 15. 15 Distribution Channels International onlinesales will be offered once Redback has built a following Online Sales On the spot sales will be offered at our roadshow display Event Appearances Our manufacturing facility and showroom will be situated right next to the racing action Factory Showroom Subscription Service Base Vehicle and Addons Leasing
- 16. 16 Event Appearances Social Media– Youtube product placement Marketing Plan Short Term – Building Traction Motor Enthusiast Publications Long Term – Developing Relationships
- 17. 17 Order fulfillment begins Showroombegins Take customer orders Jun 2018 Factory Showroom Opens Publicity built through social media and event appearances Jan 2018 Early Stage Marketing Marketing Timeline Leasing program used to test premium services for subscription model Jan 2019 Leasing Program Begins
- 18. 18 Includes delivery andsupport to overseas markets Jul 2020 Online Sales Begin Premium subscription program rolled out simultaneously Jul 2019 Start Car Enthusiast Targeted Marketing
- 19. 19 Manufacturing/Showroom Facility Eastern Creek [5]Warehouse Facilities
- 20. 20 Core Business Outlook •Cost per car: $25,000 • Cost to build: $13,495 • Unit Margin: 85.2% • NPM at 7 years: 19.44% 0.00 5.00 10.00 15.00 20.00 25.00 0 1 2 3 4 5 6 7 8 Net Profit Margin
- 21. 21 Funding Breakdown Debt, $411,000 Equity, $411,000 0% 10%20% 30% 40% 50% 60% 70% 80% 90% 100% Setup Costs Corporate Ownership: 40%
- 22. 22 ($1,000,000) ($500,000) $0 $500,000 $1,000,000 $1,500,000 $2,000,000 $2,500,000 1 2 34 5 6 7 8 Value Time (Years) NPV (cumulative) NPV (cumulative) What to Expect Break-even in 3.5 years!
- 23. 23 The Bottom Line •Initial Investment: $411k investment for 40% stake • Expected ROI of $4.14 per dollar (Δ$2.82) -3.00 -2.00 -1.00 0.00 1.00 2.00 3.00 4.00 5.00 6.00 0 1 2 3 4 5 6 7 8 9 ROI(PerDollar) Time (Years) Projected Return on Investment
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- 27. 27 Floor Plan Space(sq m.) Showroom 200 Office 300 Workshop 700 Maintenance Bay 400 Storage 400 Total 2000 Equipment List Price Quantity Total Price 5 axis laser cutter $70,000 1 $70,000 MIG welder $3,500 2 $7,000 5 axis cnc $25,000 1 $25,000 3 axis router $7,500 2 $15,000 Misc. power tools $40,000 1 $40,000 Total $117,000 Manufacturing Facility
- 28. 28 Office Setup, $200k Machinery, $117k Warehouse Shelves, $6k Showroom Renovation , $100k Forklifts, $22k 3 months Salary, $190k 3months Rent, $87k Marketing Setup Cost, $100k Office Setup $200,000.00 Machinery $117,000.00 Warehouse Shelves $ 6,000.00 Showroom Renovation $100,000.00 Forklifts $ 22,000.00 3 months salary $190,000.00 3 months rent $ 87,000.00 Marketing setup cost $100,000.00 Total $822,000.00 Capital Investment Breakdown
- 29. 29 Equipment List Equipment ListFloor Size Cutting Area Price Quantity 5 axis laser cutter 5x2.5x1.6 3x1.5x0.06 $70,000 1 $70,000 https://www.alibaba.com/produ ct-detail/2000-watt-fiber-laser- cutter- for_60682425451.html?spm=a 2700.7724838.2017115.93.243 335791TSz2R MIG welder 2x2 $3,500 2 $7,000 https://www.alibaba.com/trade/ search?IndexArea=product_en &CatId=&fsb=y&SearchText=ho t+wire+cutter Misc power tools 10x5 $40,000 1 $40,000 3 axis router 3.2*1.6*1.9 2.5*1.8*0.2 $7,500 2 $15,000 https://www.alibaba.com/produ ct-detail/aluminum-composite- panel-cnc-router- 3_60534116935.html?spm=a27 00.7724838.2017115.1.7c675e e5Cixfot 5 axis cnc 3.8x2.8x3.2 0.55x0.35x0.38 $25,000 1 $25,000 https://www.alibaba.com/produ ct-detail/economical-multi- cutting-5-axis- milling_60592794477.html?sp m=a2700.7724838.2017115.76 .7c675ee5Cixfot $157,000
- 30. 30Revenue Year 2017 20182019 2020 2021 2022 2023 2024 Number of cars 115 135 155 175 195 215 235 255 Price $25,000 $ 25,000.00 $ 25,000.00 $ 25,000.00 $ 25,000.00 $ 25,000.00 $ 25,000.00 $ 25,000.00 Sales revenue $ 2,875,000.00 $ 3,375,000.00 $ 3,875,000.00 $ 4,375,000.00 $ 4,875,000.00 $ 5,375,000.00 $ 5,875,000.00 $ 6,375,000.00 Other Products $ 34,500.00 $ 40,500.00 $ 46,500.00 $ 52,500.00 $ 58,500.00 $ 64,500.00 $ 70,500.00 $ 76,500.00 Add-ons Revenue $ 172,500.00 $ 202,500.00 $ 232,500.00 $ 262,500.00 $ 292,500.00 $ 322,500.00 $ 352,500.00 $ 382,500.00 Servicing Revenue $ 28,750.00 $ 33,750.00 $ 38,750.00 $ 43,750.00 $ 48,750.00 $ 53,750.00 $ 58,750.00 $ 63,750.00 Total revenue $ 3,110,750.00 $ 3,651,750.00 $ 4,192,750.00 $ 4,733,750.00 $ 5,274,750.00 $ 5,815,750.00 $ 6,356,750.00 $ 6,897,750.00 Expenses COGS $ 1,551,925.00 $ 1,821,825.00 $ 2,091,725.00 $ 2,361,625.00 $ 2,631,525.00 $ 2,901,425.00 $ 3,171,325.00 $ 3,441,225.00 Set-up Costs $ 822,000.00 $ - $ - $ - $ - $ - $ - $ - Salaries $ 920,000.00 $ 920,000.00 $ 947,600.00 $ 976,028.00 $ 1,005,308.84 $ 1,035,468.11 $ 1,066,532.15 $ 1,098,528.11 Utilities $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 Factory Lease $ 288,000.00 $ 288,000.00 $ 288,000.00 $ 288,000.00 $ 288,000.00 $ 288,000.00 $ 288,000.00 $ 288,000.00 Insurance (General Liability and Factory) $ - $ 12,000.00 $ 12,000.00 $ 12,000.00 $ 12,000.00 $ 12,000.00 $ 12,000.00 $ 12,000.00 Shipping $ 46,000.00 $ 54,000.00 $ 62,000.00 $ 70,000.00 $ 78,000.00 $ 86,000.00 $ 94,000.00 $ 102,000.00 Depreciation $ 30,000.00 $ 30,000.00 $ 30,000.00 $ 30,000.00 $ 30,000.00 $ 30,000.00 $ 30,000.00 $ 30,000.00 Loan Repayments $49,320.00 $41,556.55 $32,861.49 $23,123.02 $12,215.94 $0.00 $0.00 $0.00 Total expenses $ 3,717,245.00 $ 3,177,381.55 $ 3,474,186.49 $ 3,770,776.02 $ 4,067,049.78 $ 4,362,893.11 $ 4,671,857.15 $ 4,981,753.11 Income Gross profit -$ 606,495.00 $ 474,368.45 $ 718,563.51 $ 962,973.98 $ 1,207,700.22 $ 1,452,856.89 $ 1,684,892.85 $ 1,915,996.89 Tax (30%) $ - $ 142,310.53 $ 215,569.05 $ 288,892.19 $ 362,310.07 $ 435,857.07 $ 505,467.86 $ 574,799.07 Net income -$ 606,495.00 $ 332,057.91 $ 502,994.46 $ 674,081.79 $ 845,390.16 $ 1,016,999.83 $ 1,179,425.00 $ 1,341,197.82 Net income less 40% dividend -$ 363,897.00 $ 199,234.75 $ 301,796.67 $ 404,449.07 $ 507,234.09 $ 610,199.90 $ 707,655.00 $ 804,718.69 Investor dividend -$ 242,598.00 $ 132,823.17 $ 201,197.78 $ 269,632.71 $ 338,156.06 $ 406,799.93 $ 471,770.00 $ 536,479.13 Discount rate 7.70% 1 2 3 4 5 6 7 NPV (each year) -$ 363,897.00 $ 184,990.48 $ 260,185.47 $ 323,755.18 $ 377,003.71 $ 421,108.12 $ 453,447.86 $ 478,777.98 NPV (total) $ 2,135,371.81 NPV (cumulative) -$ 363,897.00 -$ 178,906.52 $ 81,278.95 $ 405,034.14 $ 782,037.85 $ 1,203,145.96 $ 1,656,593.83 $ 2,135,371.81
- 31. 31 Bibliography [1] Career VolunteeringIn Commodity-intensive Serious Leisure: Motorsport Events And Their Dependence On Volunteers/Amateur [2] CAMS End of Year Report [3] Formula Vee [4] Formula Ford [5] Warehouse Location