The document discusses advancements in IBM Predictive Analytics, emphasizing its role in the cognitive business age where organizations leverage data and advanced analytics for improved decision-making. It highlights the significant increase in the adoption of advanced analytics across various business functions and details case studies demonstrating successful applications in industries like marketing and trucking. The content also outlines new features and deployment options, enabling businesses to harness the value of unstructured data and integrate predictive models seamlessly into their operations.
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