FullSIX FullSIGHTS June 2015
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The document outlines insights from Fullsix regarding digital communication and branding strategies, emphasizing the need for brands to adapt to digital transformation. It discusses innovative examples like Samsung's safety truck and Lexus' hoverboard project that highlight brand activation and user engagement. The document also emphasizes the importance of integrating creativity, technology, and strategic thinking in ecommerce and social media to effectively connect brands with consumers.
![WE USEtechnology in a creative way to develop
experiences where brand and consumers
interests coincide
WE INTEGRATEstrategy, creative and technology in-house
to create digital communication campaigns,
ecommerce platforms, CRM plans and social
media strategies for top advertisers
WE AREthe largest independent digital
communication group in Europe
[+1000 people], and a team of
70+ in Spain
LET’S TALKIf you want to know everything
we can do for your brand,
please contact us
Javier Gómez de Quero del Castillo
Managing Director
+34 91 298 27 30
javier.quero@fullsix.com
Bueso Pineda 12, 28043 Madrid
WWW.FULLSIX.ES](https://image.slidesharecdn.com/fullsixfullsights0615eng-150706194904-lva1-app6892/85/FullSIX-FullSIGHTS-June-2015-14-320.jpg)
FullSIX FullSIGHTS June 2015
- 1. jun 15
- 2. ? The FullSIX team compiles every month the most impressive digital communication contents Specially thought to inspire and share conclusions
- 3. Insights, data and trends; knowledge to be able to question and build Innovation in technology, strategy, media, message and execution Stories and experiences created to connect brands with people Owned spaces where brands interact with their target Conversation and content created and thought to be consumed and shared
- 4. #01 BRAND KNOWLEDGE DIGITAL TRANSFORMATION 40% of business will disappear within the next 5 years for not having adapted to the digitalization THE DIGITALIZATION IS NOT GOING TO STOP, IT’S IN YOUR HAND TO MAKE IT WORK FOR YOUR BRAND
- 5. #02 BRAND KNOWLEDGE DIGITAL MEDIA, WILL ALLOW TO IMPACT THAT TARGET IN THEIR ORIGIN MARKET LUXURY MARKET 9 out 10 Chinese traveling to Spain come with their “Shopping List” ready
- 6. #03 BRAND INNOVATION STUDY YOUR USERS’ BEHAVIOR AND WORK TO INCLUDE (THE USAGE OF) YOUR PRODUCTS IN THEIR DAILY ROUTINES SKINFOOD + NZBCF BREAST CREAM A moisturizing cream is developed for female breasts. With its daily application, breast cancer symptoms will be able to be detected
- 7. APPROPRIATE THE VALUES AND ASSETS OF YOUR BRAND, TAKING THEM TO THE EXTREME IN DIFFERENT TERRITORIES SAMSUNG THE SAFETY TRUCK To reduce the risks while overtaking a truck, Samsung installs cameras at the front and giant screens at the rear that show you if vehicles are coming in the opposite direction #04 BRAND INNOVATION
- 8. #05 BRAND ACTIVATION WILL YOUR STORY END UP IN YOUR PRODUCT’S USAGE? KLEENEX UNLIKELY BEST FRIENDS A video that tells the story of a disabled dog and his adventures partner, that will make you burst into tears
- 9. SEIZE YOUR TARGET'S COLLECTIVE IMAGINATIVE TO GATHER THEIR ATTENTION LEXUS HOVERBOARD Slide is a Lexus project that will take to reality the dreams of Back to The Future’s film lovers of having a flying skate #06 BRAND ACTIVATION
- 10. #07 BRAND PLATFORM APPLY CREATIVITY TO ALL THE CONTACT POINTS WITH YOUR USERS CANAL+ THE INTERACTIVE FORM A register form with an interactive experience to try to reduce the high abandon rates while registering
- 11. INTRODUCE THE SOLUTION IN THE SAME PLACE WHERE THE PROBLEM IS PUBLIC TRANSPORT VICTORIA DONATION POSTERS Using their own means of paynment (Tube pass) they create a Mupi to donate those trips to an NGO that helps young homeless #08 BRAND PLATFORM
- 12. SHOW YOUR PRODUCT ATTRIBUTES VIA A RELEVANT DRAMATIZATION FOR YOUR USERS GILLETTE #LABANDERADELAHINCHADA Kun Agüero answers via Twitter questions from Argentinean fans, using a keyword activated through blows with a bowl #09 BRAND DIALOGUE
- 13. #10 BRAND DIALOGUE SOCIAL MEDIA ARE CROWDED WITH CONTENT THAT USERS ALREADY LIKE COCA COLA CHOOSE TO SMILE A video created through user generated content which main characters are children laughing. The objective, to reclaim more smiles in the world
- 14. WE USEtechnology in a creative way to develop experiences where brand and consumers interests coincide WE INTEGRATEstrategy, creative and technology in-house to create digital communication campaigns, ecommerce platforms, CRM plans and social media strategies for top advertisers WE AREthe largest independent digital communication group in Europe [+1000 people], and a team of 70+ in Spain LET’S TALKIf you want to know everything we can do for your brand, please contact us Javier Gómez de Quero del Castillo Managing Director +34 91 298 27 30 [email protected] Bueso Pineda 12, 28043 Madrid WWW.FULLSIX.ES
- 15. jun 15