Fundamental Of Digital Marketing ( Basic ).pdf
- 1. FUNDAMENTAL OF DIGITAL MARKETING (BASIC) 20 hrs - Rs.15,000
- 2. WHAT IS DIGITAL MARKETING? 1.1 1.2 1.3 1.4 1.5 WHY DIGITAL MARKETING IS SO POPULAR OPPORTUNITIES IN DIGITAL MARKETING. HOCK AND LEARN DIGITAL MARKETING ? IS IT FOR YOU HOW TO LEARN DIGITAL MARKETING Opportunities in Digital Marketing Modules 1
- 3. Modules of digital marketing ( Types ) WHAT IS DIGITAL MARKETING MADE OF ? 2.1 SEM 2.4 EMAIL MARKETING 2.7 CONTENT MARKETING 2.2 SMM 2.5 WEB ANALYTICS 2.8 SEO 2.3 SMO 2.6 INTEGRATED DIGITAL MARKETING PROCESS FLOW 2.9 MORE MODULES IN DIGITAL MARKETING 2.10 PAID ADVERTISING METHOD 2.11 UNDERSTANDING FUNNEL 2.12 Modules 2
- 4. Introduction To SEO Modules 3 3.1 3.3 UNDERSTANDING SEARCH ENGINE UNDERSTANDING GOOGLE HOW GOOGLE RANKS WEBSITES 3.2
- 5. 3.4 3.5 WHAT IS ON PAGE SEO WHAT IS OFF PAGE SEO Page Title Optimization Meta Description Optimization H1 Tag Optimization Content SEO Internal Linking and SEO Image SEO Video SEO How to SEO your homepage How to SEO your posts and pages How to SEO your Categories and Tag Pages On-Page SEO Checklist NoFollow Links How to approach link Building? Link Building Secrets How to get strong links from premium websites How to remove bad backlinks from Google Off-Page SEO Checklist
- 6. 3.6 3.7 3.8 LOCAL SEO HTTPS & SSL WEBSITE SPEED What is Local SEO? How to Optimize your website for Local SEO Local SEO Checklist How to Migrate your Website to Https Https and SSL Checklist What is PageSpeed? How to Speed Up Your Website How to Measure Your PageSpeed? Website speed Checklist
- 7. Social Media Marketing & Optimization Modules 4 4.1 FACEBOOK How to Create a Facebook Business Page? How to Create a Engaging Facebook Posts for business? How to use Page Insights to Analyze your Facebook business? How to Use Facebook Ads Manager? Explore how to set up a Facebook Business Manager How to Set Up an Effective Facebook Ad Campaign? How to create a Core Audience in Ads Manager? How to Perfect Your Facebook Ads Placement Strategy Utilize your Facebook ad budget in right way How to save facebook budget by right scheduling Facebook Ad Optimization strategy for massive success Selection of right facebook ad format is key to success Acquaint with best retargeting strategies. How to setup standard and custom conversions Reason your facebook ads do not convert Learn to analyze increase of facebook ad cost How to create an effective Facebook report for clients
- 8. 4.2 INSTAGRAM Introduction to Instagram Create a Noticeable Instagram page How to Create an Instagram Content Plan Design and strategies Eye-Catching Stories Grow Instagram with Perfect caption with right hashtag Use of cool video edits to new-age filters Create trending reels for your business Sell Your Product or Service Almost Instantly Anytime Generates Lifetime Profits with Instagram Account Craft an Instagram strategy, optimize and repeat Influencer Marketing an impactful strategy.
- 9. 4.3 TWITTER Introduction to Twitter Anatomy of Twitter Hands on: Set Up a New Account Engaging People on Twitter with @Mentions and Hashtags Hashtags in Practice Direct Messages Link Shorteners Twitter Search (Advanced Search) What to Tweet About When to Tweet Most Retweeted Words (Getting Retweeted) Brand vs. Personal Account Personal vs Professional Tweets Install a Tweet Button (Tweet Button) Install a Follow Button (Follow Button) Install a Faves Widget (Faves Widget) Twitter for Business
- 10. 4.4 LINKEDIN Introduction to LinkedIn Create a winning profile Put a face to your name (Branding cover picture Create a punchy headline (Developing a headline Tell your full story (Adding Experience, Education and Featured Skills) Optimize your profile for search: (optimising campaign with right keywords ) How to use LinkedIn to market yourself? How to decide which LinkedIn groups to join ? How to use LinkedIn to market your business LinkedIn Content is key to organic growth How to create LinkedIn content calendar for various industries What is LinkedIn Premium Account? Building Your LinkedIn Lead Generation Machine Who should advertise on LinkedIn and who shouldn't How to Advertise on LinkedIn How conversion tracking works and why it is important Ways to harness the power of LinkedIn remarketing Learn to Setup conversion tracking for better results Explore Advanced Linkedin Strategies and profile picture) that’s more than just a job title)
- 11. 4.5 YOUTUBE MARKETING Get started with YouTube channel Understand YouTube Dashboard Learn high quality content creation strategy Learn the tricks to record videos from mobile How to Write effective title and description Learn the ranking & optimization factors Get Discovered: Learn techniques to rank on YouTube. Get more YouTube views & subscribers How to get verified batch Learn to promote your channel you should start the vlog
- 12. Introduction To SEM. Modules 5 5.1 5.2 5.3 5.4 5.5 WHAT IS DIGITAL MARKETING? SEM VS SEO KEYWORD RESEARCH DIFFERENT TYPES OF GOOGLE ADS CREATING PPC AD CAMPAIGNS
- 13. EMAIL MARKETING Modules 6 6.1 6.2 6.3 6.4 6.5 EMAIL MARKETING BASICS EMAIL MARKETING CAMPAIGNS EMAIL MARKETING AUTOMATION EMAIL MARKETING TOOLS EMAIL MARKETING CHECKLIST What is email marketing? How does email marketing work? Why is email marketing important How to create an email list How to get more email subscribers How to improve email open rates What is Email Marketing Automation Email Sales Funnels Email Tools and Costs How to reduce email marketing costs Email Marketing Checklis
- 14. WEB ANALYTICS Modules 7 7.1 7.2 7.3 UNIVERSAL ANALYTICS BASICS UNIVERSAL ANALYTICS AND SEO ADVANCED UNIVERSAL ANALYTICS Introduction to Google Analytics How to install Google Analytics Google Tag Assistant Google Analytics Basic Settings Google Analytics and Google Search Console How to correctly interpret Page Views What is bounce rate How to Reduce Bounce rate How to use Google Analytics to Boost your SEO Google Analytics popular reports for SEOs. How to create Goals in Google Analytics How to track click events with Google Analytics Google Analytics Checklist
- 15. BLOGGING & CONTENT MARKETING Modules 8 Introduction to blogging content planning and creation importance of seo Content Marketing 101 Monetizing Your Blog Managing the community of online followers
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