Fundamentals of Brand Selling & Growth Strategy for Creative.pdf
- 1. Selling & Growth Strategy For Poets, Spoken Word Artists and other Creatives Fundamentals of Brand
- 2. Kwabena Creative Strategist Close to a decade of working in brand marketing and 5 years working the stage as a spoken word artist
- 3. “Growth is the only evidence of life” - John Henry Newman
- 4. Marketing for Creatives Marketing for creatives is about Connecting. Sharing. Explaining. Offering. It’s about building lasting relationships with your audience; with your clients, agents, managers etc. You’re not screaming, “Buy my stuff!” at random strangers. Instead you’re issuing an invitation to your tribe, your audience, to the people you want to work with: “I made this for you. Would you like to know more?” It’s all about being creative and authentic, open and generous. Finding, then communicating with people who are aligned with what you do, and interested in finding out more. Circa: 2016
- 5. What is your most recent signal of growth?
- 6. “Be not afraid of growing slowly; be afraid only of standing still.” - Chinese Proverb
- 7. So What Is Growth Marketing? Growth marketing a kind of marketing that uses data-driven methods to acquire and keep customers, aiming to increase a company's poet’s client base and customer revenue. It's like a puzzle that combines marketing, data analysis, and experimentation to make a company poet grow faster. ➔ It follows a process and is strategic ➔ It’s not based on assumptions ➔ Growth without retention is no growth ➔ It’s good for you
- 8. Connecting with your audience strategically, with data, in order to keep them engaged with your art consistently enough to keep spending on it In a nutshell..
- 9. What do you need? Objectives What do I want to achieve with my art? Sell it? Perform on the biggest stages? Etc. This determines your messaging and CTA Audience Who do I want to reach with my art? My friends, Art community,decis ion makers, etc. This determines where your messaging goes Content What version of your art or things related to it do you want people to experience? This determines what you’re putting out there D.A Tools How have the audience been responding to my content and how does it affect my goals This determines the previous Channels What version of your art or things related to it do you want people to experience? This determines what you’re putting out there Agility
- 10. GOALS & OBJECTIVES To start of your growth strategy, you need to clearly define your goals & objectives. What you want to achieve from your growth plays a big role in determining how you facilitate said growth. Your objectives to be SMART: Specific, Measurable, Attainable, Realistic & Time-Bound They will also need to be reviewed periodically to ensure that data from the market is in line.
- 11. Examples of Business Goals ➔ Drive more sales ➔ Grow brand awareness ➔ Expand market share ➔ Develop stronger relationships with stakeholders ➔ Enter new markets or territories ➔ Reach new audiences or demographics ➔ Raise more revenue ➔ Secure funding ➔ Increase profits Examples of SMART Objectives ➔ Our business needs 10,000 website visitors, within the next 6-months from our inbound marketing activities in order to achieve revenue of $200,000 from inbound and content marketing. ➔ We would like to increase the number of inquiries that come from our marketing communications efforts by 15% by the end of October this year.
- 12. AUDIENCE At the heart of growth marketing strategies is the need to gain a deep understanding of target audiences. Understanding the needs, desires, and motivations of target audiences is paramount to ensuring that businesses craft the right message for the right audience. By creating detailed buyer personas and conducting thorough market research, marketers can develop highly personalized campaigns that resonate with their ideal customers. When messages resonate with audiences on a more personal level, this is likely to foster trust and loyalty.
- 13. Finding your Audience 1. Analyze your customer base and carry out client interviews 2. Conduct market research and identify industry trends 3. Analyze competitors 4. Create personas 5. Define who your target audience isn’t 6. Continuously revise
- 14. CONTENT Determining the aspect of your art you would want to share with the world and which format it would be in is very crucial to your strategy. To keep your audience engaged, you’ll need to create relevant content consistently. Content is King, the more content, the more visibility. Your content needs to be trendy, consistent, relevant and even shared at the right time. A simple challenge to build consistency is the 30-Day Stories Challenge.
- 15. Content Formats ● Blog posts ● Email ● E-books ● Social media posts ● Video content ● Podcasts ● Landing pages ● Images and photos ● Memes and GIFs ● Quizzes and surveys ● Polls and opinion pieces ● Live videos and stories ● User-generated content ● Audiobooks
- 16. CHANNELS Also very key to the success of your strategy is the choice of channel you want to share your content through. Our target audience + our goal + our content should inform which channels to use and how to use them. It’s basically like picking where to place your shop if you had a physical product. The wrong location can significantly hinder your growth
- 17. Content Formats ● Social Media ● Websites/Blogs ● Email Marketing ● Omnichannel Marketing ● Video Marketing ● Influencer Marketing ● Search Engine Optimization ● Podcast Marketing ● Word-of-Mouth Marketing Source: WJ Agency
- 18. DATA DATA DATA One if the Key principles of growth marketing is the analysis of data. to inform the decision-making processes. By harnessing the power of analytics tools and customer insights, marketers can gain a deep understanding of audience behavior, preferences, and pain points. This data-driven approach enables them to tailor their strategies and tactics for maximum impact. With the right data, you know what to create, where to distribute, who to engage even when to do so. Growth marketing thrives on agility, experimentation, and data-driven insights.
- 20. AGILITY Growth marketing is synonymous with experimentation. Marketers are encouraged to test various hypotheses, strategies, and tactics through rapid experimentation. By embracing a fail-fast mentality, they can quickly identify what works and what doesn’t, allowing for continuous iteration and improvement. Using tactics such as A/B testing with different creatives, businesses can identify what resonates with their audience and what approach they need to refine accordingly.
- 21. Effective Strategies Inbound Marketing Inbound marketing focuses on attracting, engaging, and delighting customers through valuable, relevant content and experiences. By creating blog posts, videos, podcasts, and other content assets that address the needs and pain points of target audiences, businesses can attract qualified leads to their website and build trust and credibility over time. Paid Advertising Paid advertising allows businesses to reach their target audience quickly and effectively through platforms like Google Ads, Facebook Ads, and LinkedIn Ads. By targeting specific demographics, interests, and behaviors, marketers can deliver highly targeted ads to potential customers at every stage of the buying journey.
- 22. Remember… ➔ Have a clear goal in mind ➔ Be authentic ➔ You can’t do everything ➔ Make offers consistently ➔ Don’t be afraid to ask ➔ Connect, connect, connect BE CREATIVE & PROFITABLE
- 23. medaase akpe asante thank you Kwabena Oppon-Kusi [email protected] For Teaching and Speaking opportunities kindly reach out here: