Future of Voice - Introduction to Hypervoice
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The document introduces the concept of 'hypervoice', which aims to enhance conversations and collaboration through computer-enriched voice interactions. It discusses the market opportunities for hypervoice in various sectors such as web conferencing and collaborative video, emphasizing its potential to provide value beyond traditional telephony. The presentation also highlights the significance of integrating voice with enterprise social software to improve customer engagement and differentiate telecom services.
![“…the inclusion of apps such as Evernote differentiates a voice-and-data offering in
a market full of voice-and-data offerings. And encouraging customers to set up accounts with
a telco-provided service engages customer loyalty and reduces customer churn.”
“The big question for telcos is where their future growth is going to come from… Linking up
with Web or media apps helps telcos differentiate themselves”
“This [deal] is an example of a simple deal which is just reselling other people’s services, but
which goes to make their bundle more attractive.”
A Deutsche Telekom spokeswoman said the Evernote deal was a core part of company
strategy.
Oct 2013
Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013](https://image.slidesharecdn.com/futureofvoiceworkshop-introductiontohypervoice-131017060218-phpapp02/85/Future-of-Voice-Introduction-to-Hypervoice-23-320.jpg)
Future of Voice - Introduction to Hypervoice
- 1. Future of Voice Workshop Introduction to Hypervoice 8th October 2013 Dean Bubley & Martin Geddes [email protected] [email protected]
- 2. Who are the pioneers? Oct 2013 Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
- 3. What is hypervoice about? Use voice to enrich conversation and collaboration “Computer-enriched voice conversations.” Oct 2013 Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
- 5. Voice is Information Indexed and searchable What did we do? What did we say? So what & what next? Why are we here? Oct 2013 Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
- 6. The longer version… Oct 2013 Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
- 7. Talk is cheap, labour is not Cost per Minute (US$) US Dollars per minute, 2006 prices $0.70 $0.60 $0.50 $0.40 $0.30 $0.20 $0.10 $0.00 1984 1986 1988 1990 1992 1994 1996 1998 2000 High school graduate avergage wage Wireline long distance calls Oct 2013 College graduate avergage wage Wireless calls Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013 2002 2004 2006
- 8. Telephony is end-of-life Too many costs Oct 2013 Too few benefits Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
- 9. How to get the benefits of “being there” (and more) without the costs of “being there” all the time? Oct 2013 Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
- 10. Hypervoice Oct 2013 Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
- 11. What is hypervoice? Voice as 2-way audio Oct 2013 Voice as information Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
- 12. Problems we are solving Voice has value at a single instant Oct 2013 Voice has value beyond a single instant Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
- 13. What does Hypervoice look like?
- 17. What is the market opportunity? Audio Web Conferencing High Quality of the Interaction Collaborative Video GROWTH $6B+ 2012 18% CAGR Web Conferencing Shared Event Automated Audio Managed Audio Phone call Low FEW ONE Oct 2013 Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013 MANY
- 18. What is the market opportunity? Audio Web Conferencing Real Time Quality of the Interaction Asynchronous Hypervoice Robo Calling Many Oct 2013 Collaborative Video Web Conferencing Shared Event Automated Audio Managed Audio Phone call VM One Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013 Many
- 19. Example use cases B2B Lawyers, project managers, healthcare, security, call centre, product development, sales, consulting services Surveys, recruitment, net promoter score B2C C2C Oct 2013 Greetings messages, social media integration Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
- 20. Integrated with the “four pillars” of enterprise social software OPPORTUNITY Collaboration Search Fulfilment Syndication
- 21. Defining characteristics Activity stream Recordable Shareable Workflow integration Searchable Oct 2013 Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
- 22. Summary Hypervoice conversations are the ‘social’ version of telephony and unified communications, in the same way that Twitter, Facebook or Yammer conversations are the ‘social’ version of SMS and email. Oct 2013 Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
- 23. “…the inclusion of apps such as Evernote differentiates a voice-and-data offering in a market full of voice-and-data offerings. And encouraging customers to set up accounts with a telco-provided service engages customer loyalty and reduces customer churn.” “The big question for telcos is where their future growth is going to come from… Linking up with Web or media apps helps telcos differentiate themselves” “This [deal] is an example of a simple deal which is just reselling other people’s services, but which goes to make their bundle more attractive.” A Deutsche Telekom spokeswoman said the Evernote deal was a core part of company strategy. Oct 2013 Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013
- 24. Get in touch We can help you prepare for a world where voice is a feature, not a service. Find out more [email protected] twitter.com/disruptivedean www.disruptive-analysis.com Newsletter Oct 2013 [email protected] Twitter.com/martingeddes www.martingeddes.com Newsletter Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013