Frank Whittemore Professional Portfolio
- 1. Work Experience I've worked for a variety of companies ranging from small businesses to Fortune 100 companies on a range of projects including: Marketing and Advertising sites E-Commerce sites Online applications Ad Campaign landing pages Corporate Presence sites Intranets Non-Profit sites I have a thorough understanding of the design and development process for the web from initial concept and architecting through final production and ongoing maintenance. I've had the opportunity to manage the creation and production of a wide variety of print media for a range of applications including: Marketing materials Advertising pieces Sales support materials Technical documentation Training and Instructional materials Manuals and Guides Stationary and Brand Identity products Brochures and Fliers I've designed for 2-color, 4-color, and specialty printing for everything from high volume jobs with multiple runs to one-off projects for very focused, single-use situations. Online Online Print Print
- 2. Work History Participated in the creative process as part of a team to provide technical and marketing writing and editing for various customer-facing projects. Projects included the total redesign for the CitiCards website, the online credit card application process redesign, the Account Online credit card account self-service system and various partner related web-based projects. Partners included Home Depot, Sears, major fuel companies, and more. Review business requirements, functional documents, usability learnings, etc. to ensure that the content best addressed business needs within each project while providing the best customer experience possible. Produced copy decks and other documents to provide design and development teams with content that was clear, accurate, and easy to apply to the development process. Provided internal editing and mentoring to junior members of copy team. Managed all online and print brand recognition efforts for a company implementing ERP solutions using the Oracle 11i E-Business Suite. Created new brand identity for the company, working with Marketing and Sales VPs to develop and accomplish marketing/advertising strategies through multiple delivery channels. Redesigned, developed, managed and maintained entire corporate web site. Established style guidelines for marketing efforts. Managed layout, design and production of all print marketing and sales materials. Wrote copy content for advertising materials, press releases, and corporate web site. Developed business proposals for sales team. Coordinated and executed direct mail and e-mail marketing campaigns, webinars, Ask the Expert program. Managed sales and marketing contact database. Implemented and managed a comprehensive program of online advertising through accounts established with Google Adwords and Overture. Copy Writer / Content Strategist Communications Manager
- 3. Supervised and assisted department staff, prioritizing, assigning and tracking job requests, periodically reviewing and reporting department status. Acted as primary contact with all outside vendors for job ordering, status and review of production. Developed and produced copy, design concepts, graphics, layout, and typesetting for various corporate media for all departments including Marketing, Engineering, Production, and Training. This included technical and software manuals, user and installation guides, marketing and sales materials, training materials, prototype art, trademarks and logos, presentations, product parts, etc. Participated in the design and development of Computer Based Training (CBT) applications, facilitated video training, and various electronic and conventional corporate media for the Instructional Technology and Training Departments. Provide publishing and design for various projects including CBT programs as support tools for mainframe application training, graphics campaign and package design for facilitated video/CBT program, design, layout and packaging for all training documentation. Implemented an on-demand print production process to significantly reduce production costs, maximize flexibility of production and minimize inventory. Work History Educational Media Developer Corporate Communications Designer Managed the day-to-day activities of the graphic design and production staff in an internet advertising agency, based on input from project managers and account executives. Developed, assisted in programming and implemented a proprietary, web-based, in-house production tracking system for improved task logging, assignments, verification and testing. Responsible for graphic design, layout, HTML development, programming, back-end integration and writing to construct high-end corporate web sites. Obtained final designs from graphic artists, compiled layout in Photoshop, prepared and optimized graphics for online presentation. Developed HTML/CSS, initial templates, navigation, forms, integration to databases, and final production environment. Participated in conducting testing and research for usability studies for clients. Traffic Coordinator/ Web Designer
- 4. Citicards During my time at Citicards I was responsible for managing the writing, editing and auditing all of the text-based elements for the company's primary sites including the citicards.com site redesign, the Account Online self-service credit card management site, the online credit application process and various partner-related web-based projects. I also developed and implemented an Excel-based accounting system for all elements that allowed us to deliver the immense number of elements to a wide range of stakeholders for review and implementation. Copy | Design | Layout Online
- 5. For DataRoad, Inc., I managed all online and print brand recognition efforts for the company including the design and development the company's corporate web site. This involved integrating a new image for multiple marketing channels including web, print, e-mail campaigns, etc. A more sophisticated look and feel for the site and all related marketing materials increased recognition for the new name and logo and improved consumer confidence in the company as a whole. Dataroad Rebranding Design | Layout | Illustration | Copy | Code Online
- 6. Design | Layout | Illustration | Production Carrier Brochure The Total Zoned Comfort air conditioning system was originally being marketed for medium-sized commercial applications to improve overall system efficiencies and reduce operating costs. Once established in this market, secondary opportunities led to focusing on high-end residential applications. This glossy, multi-page brochure was distributed to Carrier product vendors and was aimed at delivering value props to the home owner in a sophisticated and highly polished presentation. Print
- 7. This design is a Case Study I recently submitted to the Jacksonville Museum of Science and History for consideration. While the original site presented a wide variety of information about the exhibits available to the public, it had an amateurish look and feel and was difficult to navigate. Inspired by other museum sites including the Smithsonian, Franklin Institute, and the Newseum, I proposed reorganizing the site to better feature the exhibits, as well as improve the design for more visual appeal and provide a clear call-to-action for membership. Museum of Science and History Design | Layout | Illustration | Code Online
- 8. King Provision, is a Burger King approved distributor of food, paper products, and supplies for Burger King franchises. They needed a website that provided its customers with current product and company news as well as direct access to online order placement. This proposed design would merge the Burger King brand with the company's site to provide an integrated, professional presence with an easy-to-navigate interface. King Provision Design | Layout | Illustration | Code Online
- 9. While working for Carrier Corporation I managed the creation of the support documents for their new software titled 'Design Center'. Design Center allowed HVAC contractors to graphically enter layouts of buildings they were estimating on using a laptop on site. The program would then generate a layout of the required HVAC system with associated pick lists and pricing. The documents included a User Manual with detailed information and instructions as well as well as instructional copy and graphics for the help section of the application itself. Carrier Design Center Design | Layout | Illustration | Copy | Production Print
- 10. This upgrade project brought the Ameristeel website up to a level of presence the company had been after for years. The site became more customer oriented, with news and other industry-related information, as well as immediate log-in access to the EZ-Link online ordering system. Inevitably, the company became Gerdau Ameristeel, adopting the parent company's web design to provide a more cohesive business presence. I was able to assist the company in the transition, ensuring that this site was updated to the new style guide. Ameristeel Rebranding Design | Layout | Illustration | Copy | Code Online
- 11. Air4Less.com was created to compete as a low-priced alternative to Orbitz, Expedia and other travel reservation sites. The site provided a forms-based interface for arranging airfare, auto rentals and hotel accommodations. The site needed to portray a cut-rate yet polished appearance with an immediate call-to-action. The entire front end for the Air4Less site was completed within six weeks to meet a significant release date that aligned with the summer travel season. Air4Less.com Design | Layout | Illustration | Copy | Code Online
- 12. Titan Technologies Titan Technologies wanted to improve their presence in the Southeast region. To do so, they sponsored a seminar on using Oracle 11i to enhance the operating processes of medium-sized businesses. This glossy, 4-color, short-run advertising piece was the primary invitation included in a full marketing package. With the understanding that the invitation was to be targeted at C-level executives, We designed a stylish, up-scale look and feel while creating a layout that was easy to read and absorb, with a clear call to action. Design | Layout | Illustration | Copy | Production Print
- 13. The Digital Angel website project was designed for Applied Digital Solutions to showcase their emerging security technology, which was on the forefront of individual, emergency location devices using GPS. This site acted as a prospectus for potential investors as well as a communication center to the media about continuing advancements in the Digital Angel system. The site featured a clean, direct approach that presented the product without distracting the viewer with excessive design elements. Digital Angel Design | Layout | Illustration | Copy | Code Online
- 14. As part of it's offerings, Applied Digital Oracle Practice provided extensive assessment services to help it's customers optimize their Oracle 11i implementations. To promote these offerings, I developed an email marketing campaign. Targeted at potential customers who were planning an upgrade to 11i, the campaign generated leads for our Sales department. This landing page site supported the campaign, providing much more information than the email could present. The campaign leveraged the potential concerns companies were experiencing and potential solutions in a clean, comprehensive manner. ADOP Oracle Training Design | Layout | Illustration | Copy | Code Online
- 15. At DataRoad we implemented a series of recurring “Ask the Experts” Conference Call Seminars in which potential and existing customers would call in to listen to a short presentation on the new offerings from Oracle. Then, they had the opportunity to question our panel of experts on any subject pertaining to the Oracle 11i E-Business Suite. This approach was advertised through a series of email blasts in both HTML and text only formats. Out-bound calls through sales also drove traffic to either an online or phone-based in-bound registration process. Each seminar averaged between 30 and 50 participants with 100% follow-up through Sales. DataRoad Email Blasts Design | Layout | Illustration | Copy | Code Online